Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

The Modern Retail Podcast

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16d ago 39:59

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On this week's episode of the Modern Retail Podcast, the staff is going deep into modern marketing strategies.

First up, executive editor Anna Hensel and senior reporter Gabriela Barkho talk about what was top of mind for executives at the Modern Retail Marketing Summit. Tariffs -- and how to respond to them -- were a hot topic of discussion. Marketers batted around ideas like adding a tariff surcharge to orders, pressing pause on some collaborations to save resources and taking a surgical approach to cutting SKUs. In some cases, they are still pushing forward on marketing spend while competitors pull back.

Speakers from brands like Oura, Chobani and Bark also talked about their approach to growing their retail businesses, as they use insights from their DTC business to inform their pitch to retailers, and use their wholesale businesses to introduce themselves to new types of customers.

Then, in this week's featured segment (19:42), Hanna Andersson's chief customer officer, Lisa Perlmutter, talks about how the premium children's apparel brand built its first-ever loyalty program.

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