In this episode of The Liberated Therapists Club, host Danik Bernier dives into a topic that sneaks up on many private practice therapists: the summer slowdown. While it may still feel far away, Danik explains why spring is actually the most crucial time to prepare financially and strategically for the dip in client bookings that often happens in July and August. From understanding patterns in insurance usage to building a summer cushion and implementing smart marketing strategies, Danik offers a clear plan to help therapists avoid panic and stay grounded when things inevitably slow down. Tune in for practical tips and a gentle reminder that proactive planning now can lead to a much calmer and more intentional summer.

3 Important Elements Discussed:

1. Why therapists should start preparing in spring for the summer slowdown, including identifying your session goals based on your current rate and optimizing your marketing.
2. Three key marketing strategies to generate more client referrals: consistent networking, optimizing your website and Psychology Today profile, and creating long-form content to repurpose on social media.
3. The importance of niche positioning and consistency in marketing, and how a free marketing audit with Danik can be the first step toward strategic, sustainable growth.

DISCLAIMER:

This podcast is for educational and informational purposes only. This podcast and this episode are not a substitute for therapy, clinical consultation, or professional advice. Always seek the advice of your own therapist or other qualified mental health providers with any questions you may have regarding your mental health. This podcast, and this episode, are not meant to substitute legal, accounting, or financial planning advice from lawyers, accountants, and professional financial planners.