Offering simplification and the principle of simplify to amplify aren't just buzzwords; they're the keys to unlocking greater profits and a less stressful business. In this episode, Tonya Kubo and business advisor Gwen Bortner dive deep into how to streamline your products and services. Gwen shares her expertise on why the common belief that "more choices are better" often leads to customer confusion and business overwhelm. They discuss how entrepreneurs often end up with a "library" of services disguised as a simple menu and the hidden costs of context switching between multiple offerings. If you're struggling to explain your services clearly, feeling like your revenue is spread too thin, or sensing that your offerings are more complex than they need to be, this episode provides practical insights. Tune in to discover how simplifying your offerings can amplify your business's success, making it easier for both you and your clients.