Joe Fairless, co-founder of Ashcroft Capital with $2.8 billion in assets under management and creator of the Best Ever CRE Show podcast, shares his perspective on building a meaningful legacy through present actions rather than seeking long-term name recognition.
• Legacy isn't about being remembered generations from now, but creating positive ripple effects through our daily actions
• Intentional environment design trumps willpower – keeping phones grayscale, out of the bedroom, and free from social media
• Maintaining a "90th birthday clock" as a visual reminder that every moment and where we direct our attention matters
• Successful scaling requires finding partners with aligned values but complementary skills and personalities
• During challenging times, relationships either grow stronger or deteriorate – finding mutual purpose is key
• Volunteering at hospice provides valuable perspective on what truly matters in life
• True character shows in how you treat people who can neither help nor harm you
If you're interested in passive apartment investing, visit ashcroftcapital.com to learn more and see investor perspectives from people who have invested.

Other ways to connect with Joe:

LinkedIn: Joe Fairless

Instagram: @officialjoefairless

Podcast Instagram: @besteverpodcast

Official Website: joefairless.co

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