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Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect
Manage episode 479230750 series 2770883
Send us feedback/questions via Text
Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.homegadgegeeks.com
Ecamm Live
https://supportthisshow.com/ecamm
Steven Bartlet turns down $100 Million
Chapters
00:00 Introduction and Greetings
00:41 Weather and Coffee Talk
01:15 Sponsor Shoutouts
02:56 TV Show Commercial Breaks
04:01 Podcast Advertising Strategies
07:42 Listener Questions and Feedback
09:57 Ad Partnerships and Authenticity
39:01 Spotify Music Copyright Issues
43:22 Rebranding Your Podcast: Announcing Changes
44:41 Importance of Consistent Communication
47:02 SEO Strategies for Podcasting
47:49 Generative AI and the Future of SEO
48:51 Listener Engagement and Show Identity
53:46 Challenges and Benefits of Podcasting 2.0
56:49 Monetization and Listener Support
57:46 Technical Challenges in Podcasting
01:03:56 The Future of Podcasting and Open Standards
01:25:27 Wrapping Up and Community Support
Featured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.
The podcast for fans of the Olympics and Paralympics at flamealivepod.com
Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!
Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com
BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
Chapters
1. Introduction and Greetings (00:00:00)
2. Weather Talk and Small Talk (00:01:00)
3. Coffee Pour and Sponsor Shoutouts (00:01:14)
4. PodcastBranding.co (00:01:33)
5. Based On A True Story Podcast (00:02:45)
6. TV Show Commercial Breaks (00:04:20)
7. Podcast Advertising Strategies (00:07:51)
8. Listener Questions and Feedback (00:13:16)
9. Partnerships and Authenticity in Ads (00:20:13)
10. Spotify and Music Copyright Issues (00:39:30)
11. Discussing Show Openers and Hooks (00:43:40)
12. Rebranding a Podcast: Ask Ralph to Financially Confident Christian (00:43:57)
13. Importance of Announcing Changes to Your Audience (00:45:10)
14. SEO Strategies for Podcast Naming (00:47:31)
15. Generative AI and the Future of SEO (00:48:18)
16. Listener Engagement and Show Naming (00:49:24)
17. Experimenting with Podcast Formats (00:52:26)
18. Supporters and Community Shoutouts (00:54:15)
19. School of Podcasting (00:54:32)
20. Podpage.com (00:55:05)
21. Ecamm Live (00:55:22)
22. Home Gadget Geeks (00:55:40)
23. Wheel of Names (00:56:04)
24. Become a Supporter (00:57:25)
25. Challenges with Streaming Satoshis and Podcasting 2.0 (00:58:07)
26. Open Source and Standardization in Podcasting (01:18:32)
27. Wrapping Up and Final Thoughts (01:25:56)
511 episodes
Manage episode 479230750 series 2770883
Send us feedback/questions via Text
Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.homegadgegeeks.com
Ecamm Live
https://supportthisshow.com/ecamm
Steven Bartlet turns down $100 Million
Chapters
00:00 Introduction and Greetings
00:41 Weather and Coffee Talk
01:15 Sponsor Shoutouts
02:56 TV Show Commercial Breaks
04:01 Podcast Advertising Strategies
07:42 Listener Questions and Feedback
09:57 Ad Partnerships and Authenticity
39:01 Spotify Music Copyright Issues
43:22 Rebranding Your Podcast: Announcing Changes
44:41 Importance of Consistent Communication
47:02 SEO Strategies for Podcasting
47:49 Generative AI and the Future of SEO
48:51 Listener Engagement and Show Identity
53:46 Challenges and Benefits of Podcasting 2.0
56:49 Monetization and Listener Support
57:46 Technical Challenges in Podcasting
01:03:56 The Future of Podcasting and Open Standards
01:25:27 Wrapping Up and Community Support
Featured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.
The podcast for fans of the Olympics and Paralympics at flamealivepod.com
Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!
Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com
BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
Chapters
1. Introduction and Greetings (00:00:00)
2. Weather Talk and Small Talk (00:01:00)
3. Coffee Pour and Sponsor Shoutouts (00:01:14)
4. PodcastBranding.co (00:01:33)
5. Based On A True Story Podcast (00:02:45)
6. TV Show Commercial Breaks (00:04:20)
7. Podcast Advertising Strategies (00:07:51)
8. Listener Questions and Feedback (00:13:16)
9. Partnerships and Authenticity in Ads (00:20:13)
10. Spotify and Music Copyright Issues (00:39:30)
11. Discussing Show Openers and Hooks (00:43:40)
12. Rebranding a Podcast: Ask Ralph to Financially Confident Christian (00:43:57)
13. Importance of Announcing Changes to Your Audience (00:45:10)
14. SEO Strategies for Podcast Naming (00:47:31)
15. Generative AI and the Future of SEO (00:48:18)
16. Listener Engagement and Show Naming (00:49:24)
17. Experimenting with Podcast Formats (00:52:26)
18. Supporters and Community Shoutouts (00:54:15)
19. School of Podcasting (00:54:32)
20. Podpage.com (00:55:05)
21. Ecamm Live (00:55:22)
22. Home Gadget Geeks (00:55:40)
23. Wheel of Names (00:56:04)
24. Become a Supporter (00:57:25)
25. Challenges with Streaming Satoshis and Podcasting 2.0 (00:58:07)
26. Open Source and Standardization in Podcasting (01:18:32)
27. Wrapping Up and Final Thoughts (01:25:56)
511 episodes
All episodes
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