Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Huge thanks to my boy for setting this one up.

ON THE MENU:

1. Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”
2. Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flair
3. Zen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mind
4. Why you must treat every part of your business as a “community”
5. Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top Down
6. Seth Godin Competitors vs Colleagues Rule: Don’t hate your competitors
7. Why London is The Best City to Launch a Food & Drink Brand
8. A La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement Rule
9. Brand Building Lessons from Harley Davidson “offer people Status and Affiliation”

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