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12. Part 1: The Six Pillars of merging marketing strategy with soul
Manage episode 480928955 series 3651590
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I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.
Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.
Listen to hear more about:
- Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of it
- How these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of care
- Why the choices that feel most authentic to you are actually the best strategic choices you can make
- A sustainable approach to growing your work without compromising your values or mission
In this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.
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