Charlie Hills is a leading expert in AI-powered content creation, helping professionals turn LinkedIn into a platform that delivers real results. In less than a year, he grew his audience to over 50000 by using AI tools to streamline content, increase engagement, and drive conversions. Through his company Cognified, Charlie now supports others in building strong personal brands with consistent strategies and compelling content.
This is a milestone episode, the very first sequel on the podcast, featuring Charlie's return. Tune in to hear what has changed since our last conversation, how he’s scaled his impact, and what ambitious projects lie ahead. If you want to understand how AI and content can work together for growth, this episode is a must.
Connect with Charlie:
https://www.linkedin.com/in/charlie-hills/
https://charliehills.substack.com/
https://cognified.io/
Timestamps:
00:00 – Authentic content on LinkedIn
01:14 – Meet Charlie
02:44 – Growing from 12k to 90k followers
03:19 – Aiming for 150k
07:42 – Content creation workflow
09:44 – Carousels vs video
10:26 – Thoughts on LinkedIn video updates
11:48 – Posting for AI news
14:11 – Avoiding misinformation
17:22 – Becoming a trusted AI source
20:49 – First public speaking gig
24:21 – Expanding into more talks
28:24 – Focus on content agency
30:30 – Community launch plans
32:49 – Building a SaaS product
36:15 – Managing pressure & burnout
39:14 – Hobbies & book recs
42:08 – Favourite AI tools
43:55 – Using Perplexity for research
47:37 – Substack vs Beehiiv
50:34 – Podcast & content preferences
53:38 – Final thoughts on authenticity

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