Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Aligning with Corporate Initiatives
MP3•Episode home
Manage episode 482418290 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. When selling a solution, you want to align with wide-ranging corporate initiatives and not just departmental one-offs. Many reps struggle to not only identify, but also align with company-wide initiatives that buyers are navigating with inside of their organization. John Kaplan explains how to recognize a corporate buyer and align your business outcomes with their pain points and other business issues.
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
Here are some additional resources:
- Three Common Sales Challenges and What to Do About Them
- How to Get Higher in Your Prospect's Organization
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
324 episodes
MP3•Episode home
Manage episode 482418290 series 1017446
Content provided by Force Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Force Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Enjoy this replay of a great episode with John Kaplan. When selling a solution, you want to align with wide-ranging corporate initiatives and not just departmental one-offs. Many reps struggle to not only identify, but also align with company-wide initiatives that buyers are navigating with inside of their organization. John Kaplan explains how to recognize a corporate buyer and align your business outcomes with their pain points and other business issues.
Here are some additional resources:
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
…
continue reading
Here are some additional resources:
- Three Common Sales Challenges and What to Do About Them
- How to Get Higher in Your Prospect's Organization
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
324 episodes
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