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Tending the Back 40: How Colleen Malmassari Helps Businesses Thrive Behind the Scenes | Networked Podcast Ep. 4
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When you're running a business, the "front 40" — the visible side everyone sees — often gets all the attention. But what about the "back 40" — the admin, HR, and operations work that keeps everything running behind the scenes?
In this episode of Networked, host David Mabee sits down with Colleen Malmassari, founder of Back40 Advisors, to talk about why the less-visible parts of your organization deserve just as much care as the customer-facing ones. With deep roots in agriculture and over 20 years of HR leadership experience, Colleen shares how she helps businesses and nonprofits bring order, strategy, and heart to their people operations.
From the orchard rows of the Wenatchee Valley to the HR offices of Central Washington, Colleen's story is packed with practical advice for leaders who want to strengthen their foundations — and grow something lasting.
Watch or listen now on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts!
#NetworkedPodcast #Back40Advisors #Entrepreneurship #HRLeadership #NCW #InspireInvestEmpower
Chapters
1. Intro (00:00:00)
2. Back 40 Philosophy (00:01:12)
3. Building Back40 Advisors (00:10:51)
4. Real World HR (00:18:16)
5. Signature Questions and Wrap- Up (00:28:21)
4 episodes
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