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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
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Imagine driving over 1,000 miles each week for work, surviving on nothing but gas station snacks and fast food from whatever drive-thru happened to be nearby. For traveling salesman Luke Saunders, that was often his reality. But rather than accept it as his new normal, he saw an opportunity: What if healthy food could be just as quick, affordable, and accessible as grabbing a bag of M&Ms from a vending machine?
After months of planning and plenty of trial and error, that idea became Farmer’s Fridge.
Today, Luke shares the challenges he faced figuring out how to store fresh salads, parfaits, and sandwiches in refrigerated vending machines—and why it was all worth it now that Farmer’s Fridge is in over 2,000 locations nationwide, including major airports, hospitals, and universities.
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