In this episode of the Profitable Franchisees podcast, host Tracey Leak speaks with Tony Meredith, a business coach specializing in sales strategies for business owners. They discuss the importance of conversion rates, maximizing average transaction values, empowering sales teams, and thecritical role of follow-up in the sales process. Tony shares actionable insights and strategies to help franchise owners improve their sales performance and customer experience.

To Contact Tony: http://tonymeredithcoaching.com.au/

For more info from Tracey: www.traceyleak.com

Chapters

00:00 Introduction to Sales in Franchising

01:29 The Importance of Conversion Rates

10:07 Understanding Sales Mistakes

15:59 Overcoming Fear of Rejection

19:22 Increasing Average Transaction Value

24:11 Delighting Customers: The Key to Memorable Experiences

25:17 Empowering Your Team: The Role of Delegation in Sales

29:00 Building Product Knowledge: The Foundation of Sales Confidence

32:43 Strategic Training: Planning for Sales Success

36:15 The Fortune is in the Follow-Up: Persistence Pays Off

40:18 Mindset Matters: Controlling What You Can in Sales

Takeaways

Sales cures all, especially when profitable.

Tracking conversion rates is essential for improvement.

Focus on existing customers for easier sales opportunities.

Listening is more important than talking in sales.

Sales is about helping customers, not just selling to them.

Follow-up is crucial; most sales happen after multiple contacts.

Empower your team to sell effectively.

Training and planning are key to successful sales.

Value must exceed price for a transaction to occur.

Consistency and persistence lead to sales success.

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