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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get.
The conversation dives deep into:
Why most marketing fails (spoiler: it’s not the tactics)
How military frameworks like “Commander’s Intent” translate to corporate innovation
The overlooked role of marketing in HR, finance, and company-wide leadership
Real vs. vanity metrics (and how to stop being "Twitter rich and dollar poor")
Whether you're scaling a startup or revamping a marketing team, this episode delivers the insight and strategy you’ve been missing.
🎯 Pre-order Lee’s book Never Outmatched: neveroutmatched.com
600 episodes
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