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Content provided by Rory Vaden and AJ Vaden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Vaden and AJ Vaden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Why Most Marketing Fails (And How Military Strategy Fixes It) with Lee Pepper

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Manage episode 487920846 series 2695079
Content provided by Rory Vaden and AJ Vaden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Vaden and AJ Vaden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get.

The conversation dives deep into:

  • Why most marketing fails (spoiler: it’s not the tactics)

  • How military frameworks like “Commander’s Intent” translate to corporate innovation

  • The overlooked role of marketing in HR, finance, and company-wide leadership

  • Real vs. vanity metrics (and how to stop being "Twitter rich and dollar poor")

Whether you're scaling a startup or revamping a marketing team, this episode delivers the insight and strategy you’ve been missing.

🎯 Pre-order Lee’s book Never Outmatched: neveroutmatched.com

  continue reading

599 episodes

Artwork
iconShare
 
Manage episode 487920846 series 2695079
Content provided by Rory Vaden and AJ Vaden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rory Vaden and AJ Vaden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get.

The conversation dives deep into:

  • Why most marketing fails (spoiler: it’s not the tactics)

  • How military frameworks like “Commander’s Intent” translate to corporate innovation

  • The overlooked role of marketing in HR, finance, and company-wide leadership

  • Real vs. vanity metrics (and how to stop being "Twitter rich and dollar poor")

Whether you're scaling a startup or revamping a marketing team, this episode delivers the insight and strategy you’ve been missing.

🎯 Pre-order Lee’s book Never Outmatched: neveroutmatched.com

  continue reading

599 episodes

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