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BAB Podcast, Fatherhood Series Guest Chad Wise shares his approach to raising children with purpose and commitment. Chad's perspective is deeply rooted in his upbringing. Growing up with involved parents and grandparents who emphasized academics and hard work provided him with models of excellence he now passes to his children. His 93-year-old grandfather's perseverance through historical challenges and his late father's emphasis on precision helped shape Chad's understanding of what it means to be a man who leads his family with purpose.

A dedicated husband, father of two, and accomplished pharmaceutical sales leader, Chad reveals how discipline forms the cornerstone of his parenting philosophy—not as punishment, but as unwavering commitment to seeing things through.
"If you commit to something, then we're going to do it," Chad explains, recounting his persistence in teaching his son to read despite frustration. This principle of follow-through shapes every aspect of his approach to family life, from morning drives filled with Bible readings to evening prayers that ground his children in faith.
What stands out most is Chad's intentionality in creating meaningful family routines. Despite frequent business travel, he remains "all in" when present—fully engaged in his children's lives through homework sessions, sports commitments, and family meals he lovingly prepares from scratch. These meals, inspired by his grandmother's cooking, bring together extended family who live nearby, creating spaces for connection and conversation.
For fathers who didn't have strong male role models, Chad offers empowering advice: "Surround yourself with the people that you want to be most like." He emphasizes finding mentors and building circles of influence that reflect the person you aspire to become, reminding men that it's never too late to seek guidance about fatherhood or marriage.
As you listen to this heartfelt conversation, you'll discover practical ways to strengthen family bonds, balance career demands, and build a legacy that extends beyond your lifetime. Whether you're a new father, a seasoned dad, or simply interested in creating positive family dynamics, Chad's story offers both inspiration and actionable wisdom for your journey.

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