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#2276 Close: The $50 Million / Year CRM

 
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Manage episode 489517287 series 122048
Content provided by Andrew Warner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Warner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry.

Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup)

Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

  continue reading

928 episodes

Artwork
iconShare
 
Manage episode 489517287 series 122048
Content provided by Andrew Warner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Warner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry.

Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup)

Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

  continue reading

928 episodes

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