Recorded live at HITEC 2025, #novacancynews caught up with Jenna Fishel, Chief Commercial Officer at First Hospitality, to explore how her team is taking #AI from theory to action—and evolving how commercial teams collaborate.

This isn't about chasing tech trends. It’s about building smarter systems that make life easier and business better.

Here’s what we covered:

• How #hoteltechnology is being used to analyze commercial calls and suggest strategy improvements
• The shift from siloed meetings to a fully integrated commercial strategy that include marketing, sales, revenue, and ops
• Why First Hospitality built a dedicated marketing team—and what happens when you stop forcing salespeople to moonlight as marketers
• The power of collaboration in a world where RevPAR growth is harder to come by
• Ways AI is helping reduce repetitive tasks so teams can focus on meaningful work

🎯 Special thanks to our sponsor: Unifocus, technology that drives value. Visit unifocus.com