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Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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Fully Booked & Beyond

Alex Okell RNutr | Reg Nutritionist & Business Sales Strategist

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Welcome to Fully Booked & Beyond, the ultimate podcast for nutritionists, dietitians, and health coaches who want to grow their businesses, get fully booked, and scale beyond 1:1 work. Discover actionable strategies for attracting clients, filling up your online clinic, creating signature frameworks, and building scalable offers like group programs and digital products. Whether you want to start a nutrition business or are ready to take your nutrition business to the next level, this podcast ...
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Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet bus ...
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Do you feel like you’re drowning in an endless to-do list, trying to juggle business growth with daily life, and wondering how to make it all work without burning out? Are you overwhelmed by the chaos of content creation, stuck in a reactive mode instead of having a clear plan that actually helps your business thrive? You’re not alone. Welcome to the Systems for Creatives Podcast, where we help creative entrepreneurs just like you reclaim your time, organize your business, and streamline you ...
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If your social media content is getting views but no one’s enquiring… your profile might be the problem. In this episode, I walk you through a quick social media audit to help you turn passive profile views into paying clients - with tweaks that take less than 30 minutes. We cover: 🙂‍↕️ What your pinned posts actually need to say 🙂‍↕️ How to write …
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Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting …
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If you've been struggling to understand why your social media content isn't bringing you new clients - whether you're stuck at 100 followers who are just other nutritionists, dietitians and health coaches or have 10K ideal clients in your audience but your calendar is still empty... you need to understand the difference between content that attract…
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To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course qu…
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Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a mas…
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Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete. Hannah’s business journey wasn’t always sm…
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To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't …
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Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business proce…
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Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things? In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert…
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Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other re…
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Today I’m joined by the incredible Hannah Jacobi, a personal trainer with a difference - someone who’s redefining movement outside of diet culture and doing it all online. Hannah has built a business that’s both fully booked and deeply ethical. She works with people in diverse bodies and anyone who’s ready to get stronger without stepping into a gy…
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To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creati…
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Are you a qualified nutritionist, dietitian, or health coach who's struggling to land your first clients? In this episode, I'm sharing my journey from staring at a blank website template during Covid to building a thriving nutrition practice and the simple, straightforward approach I wish I'd known when starting out. I reveal why most health profes…
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To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a conten…
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Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom t…
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Just starting your nutrition business or struggling to get traction after months of trying? In this episode, I'm pulling back the curtain on the five biggest mistakes that keep new nutritionists, dietitians, and health coaches stuck in "set-up mode" instead of actually signing clients and making money. I share my own cringe-worthy early business bl…
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In this special "Ask Alex Anything" episode, I’m answering YOUR biggest questions about growing a thriving, profitable nutrition business. Whether you’re struggling to attract clients, stand out in a crowded niche, price your offers with confidence, or sell without feeling salesy, I’ve got you covered. Here’s what we’re diving into: Why posting con…
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To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. …
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Big changes are happening inside Fully Booked Feast, and I’m breaking them all down in this episode! Your business should support your wellbeing - not the other way around. That’s why FBF now includes lifetime access so you can grow at your own pace, without timeline pressure. I’m also introducing 3 x 30-Day Tracks, a new 1:1 check-in call after yo…
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To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert convers…
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Send us a text Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timeline. The Align Framework offers a structured method for keeping your goals on track, allowi…
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Stuck trying to figure out how to turn your successful 1:1 practice into a scalable program or course? Worried that your personalised approach won't translate to group or digital offerings? In this episode, I'm breaking down exactly how to create your Signature Framework - the essential foundation you need to scale beyond 1:1 work without compromis…
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To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅…
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Feeling trapped in the cycle of trading time for money in your nutrition or health coaching business? Dreaming of creating courses or group programs but can't find the time between client calls? In this episode, I'm breaking down exactly how to know when you're ready to scale beyond 1:1 work - and more importantly, how to do it successfully. We'll …
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To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator…
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To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between cours…
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To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online cou…
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To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a …
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To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll l…
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Send us a text Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align framework can transform vague ambitions into clear, actionable plans. Broadcasting from a chil…
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Tired of potential clients ghosting you after discovery calls? Struggling to convert sales conversations into paying clients? In this episode, I'll show you exactly what's going wrong on your discovery calls and how to fix it. We'll cover why most nutritionists, dietitians and health coaches fail to convert sales calls (hint: it starts before the c…
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To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMast…
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Send us a text Unlock the secrets to a highly productive and successful 2025 with the Align Productivity Framework. Imagine setting goals so impactful that they transform your year, all while crafting a clear action plan to make them a reality. This episode promises to guide you through this powerful system, grounded in the wisdom of productivity g…
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Ready to Build a Business Aligned with Your Unique Brilliance? What if your goals for 2025 weren’t just about hitting milestones but about embracing who you’re meant to become? This episode is a deep dive into how I use Human Design, Gene Keys, and my unique energetic blueprint to set intentions that are transformative—not just for my business but …
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Spending hours creating beautiful PDF guides but not seeing any client conversions? Frustrated by low opt-in rates and freebie downloads that don't turn into paying clients? In this episode, I'll reveal the three types of freebies that are actually working to attract ideal clients in 2025 (and why your current lead magnet probably isn't). We'll cov…
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To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The A…
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Curious about using AI in your nutrition business but not sure where to start? Wondering if automation could help you work smarter, not harder? In this episode, I'll share exactly how I'm using AI and automation to run my PCOS education hub largely on autopilot while maintaining £5K revenue months. We'll cover my practical, real-world approach to A…
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To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’…
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Thinking about creating a course, membership, or digital product? Feeling pressured to add "passive" income streams to your nutrition business? In this episode, I'll show you the truth about passive income for health professionals - what actually works, what definitely doesn't, and what you need to have in place first. We'll cover why most passive …
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To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success i…
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Posting consistently but still not getting clients? Exhausted from creating endless content but seeing zero sales? In this episode, I'll show you how to turn your social media strategy from time-consuming to client-converting. We'll cover why most health pros' content isn't working (and no, it's not about posting frequency), the specific types of c…
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To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenu…
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Charging hourly rates and still struggling to make ends meet? Exhausted from seeing too many clients but still not making the money you deserve? In this episode, I'll show you how to price your nutrition and health coaching packages properly for 2025 - so you can get fully booked without burning out. We'll cover why most health pros are seriously u…
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To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings de…
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Feeling stuck when it comes to finding your niche? In this episode, I’ll help you get crystal clear on who you should work with and why niching down is the key to building a successful nutrition business. You’ll learn how to identify the specific clients you’re best equipped to help, the problems they need solved, and how to position yourself as th…
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Feeling stuck when it comes to packaging your nutrition coaching services? In this episode, I’ll walk you through designing a signature coaching offer that’s intentional, results-driven, and profitable. Whether you’re a nutritionist, dietitian, or health coach, you’ll learn how to create a package that aligns with your clients’ needs while ensuring…
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Posting consistently but not seeing results? Overwhelmed by trends and unsure how to stand out online? In this episode, I’ll show you how to create a 2025 social media strategy that doesn’t just fill your feed—it fills your calendar with paying clients. We’ll cover how to align your content with your business goals, the three types of posts that at…
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To ask a question or give feedback on the episode, send me a text! Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creati…
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Ready to launch your online nutrition private practice but unsure where to begin? In this episode, I'll walk you through the exact steps to get started, whether you’re a nutritionist, dietitian, or health coach. Learn how to define your niche, create a signature 1:1 offer, and price your services for profit. I'll also dive into strategies for setti…
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LIVE COACHING // Messaging Clarity That Attracts Ready-to-Buy Clients (+ Black Friday 1:1 Deal!) Feeling stuck in your messaging? If your content isn’t connecting with ready-to-buy clients or you’re tired of guessing what to say next, this episode is exactly what you need. I’m sharing real-time micro-coaching to help you transform “meh” messaging i…
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