Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
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Welcome to Fully Booked & Beyond, the ultimate podcast for nutritionists, dietitians, and health coaches who want to grow their businesses, get fully booked, and scale beyond 1:1 work. Discover actionable strategies for attracting clients, filling up your online clinic, creating signature frameworks, and building scalable offers like group programs and digital products. Whether you want to start a nutrition business or are ready to take your nutrition business to the next level, this podcast ...
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Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet bus ...
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Systems for Creatives | Consistent Content Planning Strategy, Productivity for Entrepreneurs, Grow Your Business
Jamie Johansson | Time Management and Productivity Coach
Do you feel like you’re drowning in an endless to-do list, trying to juggle business growth with daily life, and wondering how to make it all work without burning out? Are you overwhelmed by the chaos of content creation, stuck in a reactive mode instead of having a clear plan that actually helps your business thrive? You’re not alone. Welcome to the Systems for Creatives Podcast, where we help creative entrepreneurs just like you reclaim your time, organize your business, and streamline you ...
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How to Audit Your Social Media Profiles to Attract More 1:1 Clients as a Nutritionist, Dietitian or Health Coach
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15:03If your social media content is getting views but no one’s enquiring… your profile might be the problem. In this episode, I walk you through a quick social media audit to help you turn passive profile views into paying clients - with tweaks that take less than 30 minutes. We cover: 🙂↕️ What your pinned posts actually need to say 🙂↕️ How to write …
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Crawfish, Cold Beer, and Converting Clients: A Southern Marketing Tale [LNIM277]
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29:39Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting …
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Content That Attracts Clients vs Converts Clients — How to Make Your Social Strategy Work For You
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13:54If you've been struggling to understand why your social media content isn't bringing you new clients - whether you're stuck at 100 followers who are just other nutritionists, dietitians and health coaches or have 10K ideal clients in your audience but your calendar is still empty... you need to understand the difference between content that attract…
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#36 What Makes a High-Quality Online Course? It's Not What You Think!
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23:07To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course qu…
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The Fearless First Steps: Overcoming Launch Anxiety in Online Business [LNIM276]
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25:45Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a mas…
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How She Quit Her Job and Sold Out Her Programme: Hannah Whiteley’s Business Glow-Up
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33:30Today I’m joined by the brilliant Hannah Whiteley—a registered nutritionist who’s become the go-to expert in hypothalamic amenorrhea (HA) and RED-S. She’s built a thriving 1:1 practice, launched a sell-out digital offer, and gone fully self-employed in under a year… all while competing as an elite athlete. Hannah’s business journey wasn’t always sm…
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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
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38:17To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't …
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The Silent Killer of Side Hustle Success: How Automation and AI Can Transform Your Business [LNIM275]
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25:40Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business proce…
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The Expert Offer Framework: Why Generic Packages Keep You Stuck & How to Build an Offer That Sells
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10:01Are you a qualified nutritionist, dietitian, or health coach who's struggling to land consistent, aligned clients even though you’re doing all the things? In this episode, I’m pulling back the curtain on one of the biggest mistakes I see practitioners make: offering generic, one-size-fits-all packages that don’t actually help you stand out, convert…
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Lessons from Social Media Marketing World 2025: AI, Tiny Offers, and Content Strategy [LNIM274]
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27:21Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other re…
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Fully Booked to Future Proofed: PT Hannah Jacobi on Nourished Funnels, TikTok, Referrals and Not Selling Out
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29:13Today I’m joined by the incredible Hannah Jacobi, a personal trainer with a difference - someone who’s redefining movement outside of diet culture and doing it all online. Hannah has built a business that’s both fully booked and deeply ethical. She works with people in diverse bodies and anyone who’s ready to get stronger without stepping into a gy…
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#34 How to Choose a Profitable Course Topic For YOU
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16:20To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creati…
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How to Get Your First 3 Clients as a Nutritionist, Dietitian or Health Coach
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10:13Are you a qualified nutritionist, dietitian, or health coach who's struggling to land your first clients? In this episode, I'm sharing my journey from staring at a blank website template during Covid to building a thriving nutrition practice and the simple, straightforward approach I wish I'd known when starting out. I reveal why most health profes…
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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
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44:40To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a conten…
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5 Critical Side Hustle Lessons From Zig Ziglar [LNIM 273]
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28:34Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom t…
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The 5 Mistakes I Made When Starting My Nutrition Business (& How to Avoid Them!)
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11:39Just starting your nutrition business or struggling to get traction after months of trying? In this episode, I'm pulling back the curtain on the five biggest mistakes that keep new nutritionists, dietitians, and health coaches stuck in "set-up mode" instead of actually signing clients and making money. I share my own cringe-worthy early business bl…
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Why Your Content isn't Converting, How to Price Your Package, How to Use Urgency Marketing (Without Feeling Icky) | Ask Alex Anything
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16:25In this special "Ask Alex Anything" episode, I’m answering YOUR biggest questions about growing a thriving, profitable nutrition business. Whether you’re struggling to attract clients, stand out in a crowded niche, price your offers with confidence, or sell without feeling salesy, I’ve got you covered. Here’s what we’re diving into: Why posting con…
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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
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22:56To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. …
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Why Fully Booked Feast is Now a Lifetime Access Programme [& Other Fully Booked Feast Updates] | Bonus
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15:19Big changes are happening inside Fully Booked Feast, and I’m breaking them all down in this episode! Your business should support your wellbeing - not the other way around. That’s why FBF now includes lifetime access so you can grow at your own pace, without timeline pressure. I’m also introducing 3 x 30-Day Tracks, a new 1:1 check-in call after yo…
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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
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30:53To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert convers…
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Aligning for Success: The Real-Life Application of the Align Framework [LNIM272]
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24:57Send us a text Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timeline. The Align Framework offers a structured method for keeping your goals on track, allowi…
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How to Create Your Signature Framework so You Can Get Results for Your Clients Without 1:1 Calls | Ep 12
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7:25Stuck trying to figure out how to turn your successful 1:1 practice into a scalable program or course? Worried that your personalised approach won't translate to group or digital offerings? In this episode, I'm breaking down exactly how to create your Signature Framework - the essential foundation you need to scale beyond 1:1 work without compromis…
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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
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56:32To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅…
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Signs It’s Time to Scale: How Fully Booked Nutritionists Can Diversify Their Income | Ep 11
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10:05Feeling trapped in the cycle of trading time for money in your nutrition or health coaching business? Dreaming of creating courses or group programs but can't find the time between client calls? In this episode, I'm breaking down exactly how to know when you're ready to scale beyond 1:1 work - and more importantly, how to do it successfully. We'll …
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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches
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50:18To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator…
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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them)
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22:17To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between cours…
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#27 Should You Create an Online Course? Here's What You Need to Know First
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16:52To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online cou…
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#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist
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31:01To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a …
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#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available
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21:52To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll l…
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7 Deadly Goal Sins -- Why People Will Fail To Realize Their 2025 Goals [LNIM271]
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25:27Send us a text Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align framework can transform vague ambitions into clear, actionable plans. Broadcasting from a chil…
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Sell more on sales calls: how to navigate discovery calls | Ep 10
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6:56Tired of potential clients ghosting you after discovery calls? Struggling to convert sales conversations into paying clients? In this episode, I'll show you exactly what's going wrong on your discovery calls and how to fix it. We'll cover why most nutritionists, dietitians and health coaches fail to convert sales calls (hint: it starts before the c…
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#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie
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32:51To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMast…
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Unlocking Productivity: Achieve Your 2025 Goals with the Align Framework [LNIM270]
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24:41Send us a text Unlock the secrets to a highly productive and successful 2025 with the Align Productivity Framework. Imagine setting goals so impactful that they transform your year, all while crafting a clear action plan to make them a reality. This episode promises to guide you through this powerful system, grounded in the wisdom of productivity g…
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51 | Setting Intentions for 2025 Using Human Design + Gene Keys to Build a Business on Your Unique Brilliance
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50:11Ready to Build a Business Aligned with Your Unique Brilliance? What if your goals for 2025 weren’t just about hitting milestones but about embracing who you’re meant to become? This episode is a deep dive into how I use Human Design, Gene Keys, and my unique energetic blueprint to set intentions that are transformative—not just for my business but …
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Top 3 freebies working in 2025 to attract ideal clients | Ep 9
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8:30Spending hours creating beautiful PDF guides but not seeing any client conversions? Frustrated by low opt-in rates and freebie downloads that don't turn into paying clients? In this episode, I'll reveal the three types of freebies that are actually working to attract ideal clients in 2025 (and why your current lead magnet probably isn't). We'll cov…
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#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov
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50:50To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The A…
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How I am using AI and automations to run my nutrition business on autopilot in 2025 | Ep 8
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6:16Curious about using AI in your nutrition business but not sure where to start? Wondering if automation could help you work smarter, not harder? In this episode, I'll share exactly how I'm using AI and automation to run my PCOS education hub largely on autopilot while maintaining £5K revenue months. We'll cover my practical, real-world approach to A…
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#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet!
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14:42To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’…
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The truth about passive income for nutritionists, dietitians and health coaches | Ep 7
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7:28Thinking about creating a course, membership, or digital product? Feeling pressured to add "passive" income streams to your nutrition business? In this episode, I'll show you the truth about passive income for health professionals - what actually works, what definitely doesn't, and what you need to have in place first. We'll cover why most passive …
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#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities
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12:13To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success i…
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How to use social media to attract high-paying clients as a nutritionist, dietitian or health coach | Ep 6
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7:40Posting consistently but still not getting clients? Exhausted from creating endless content but seeing zero sales? In this episode, I'll show you how to turn your social media strategy from time-consuming to client-converting. We'll cover why most health pros' content isn't working (and no, it's not about posting frequency), the specific types of c…
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#20 Redefining Success in Online Courses: Measuring Impact Beyond Metrics
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9:49To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenu…
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The ultimate guide to pricing your nutrition and health coaching packages for profit | Ep 5
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8:05Charging hourly rates and still struggling to make ends meet? Exhausted from seeing too many clients but still not making the money you deserve? In this episode, I'll show you how to price your nutrition and health coaching packages properly for 2025 - so you can get fully booked without burning out. We'll cover why most health pros are seriously u…
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#19 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue
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38:10To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings de…
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How to find your niche as a nutritionist, dietitian or health coach | Ep 4
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3:38Feeling stuck when it comes to finding your niche? In this episode, I’ll help you get crystal clear on who you should work with and why niching down is the key to building a successful nutrition business. You’ll learn how to identify the specific clients you’re best equipped to help, the problems they need solved, and how to position yourself as th…
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Creating your signature nutrition coaching offer: build an intentional, results-driven and profitable package | Ep 2
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4:58Feeling stuck when it comes to packaging your nutrition coaching services? In this episode, I’ll walk you through designing a signature coaching offer that’s intentional, results-driven, and profitable. Whether you’re a nutritionist, dietitian, or health coach, you’ll learn how to create a package that aligns with your clients’ needs while ensuring…
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How to create your 2025 social media strategy to get fully booked | Ep 3
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7:11Posting consistently but not seeing results? Overwhelmed by trends and unsure how to stand out online? In this episode, I’ll show you how to create a 2025 social media strategy that doesn’t just fill your feed—it fills your calendar with paying clients. We’ll cover how to align your content with your business goals, the three types of posts that at…
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#18: The Myth of Learning Styles - What You Need to Know as a Course Creator
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12:51To ask a question or give feedback on the episode, send me a text! Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creati…
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How to Start Your Online Nutrition Private Practice | Ep 1
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6:16Ready to launch your online nutrition private practice but unsure where to begin? In this episode, I'll walk you through the exact steps to get started, whether you’re a nutritionist, dietitian, or health coach. Learn how to define your niche, create a signature 1:1 offer, and price your services for profit. I'll also dive into strategies for setti…
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50 | LIVE COACHING // Messaging Clarity That Attracts Ready-to-Buy Clients (+ 24-Hour 1:1 Black Friday Offer!)
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30:00LIVE COACHING // Messaging Clarity That Attracts Ready-to-Buy Clients (+ Black Friday 1:1 Deal!) Feeling stuck in your messaging? If your content isn’t connecting with ready-to-buy clients or you’re tired of guessing what to say next, this episode is exactly what you need. I’m sharing real-time micro-coaching to help you transform “meh” messaging i…
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