Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it me ...
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Dnvb Podcasts
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Rory Sutherland on the Fat Tail of Marketing
49:05
49:05
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49:05The hunt for certainty is killing creativity. Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current meas…
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LIVE @ VISIONS NYC: The Stories Behind Our Spaces
29:04
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29:04A replay from VISIONS Summit: NYC featuring YouTuber and architect Dami Lee. From the stage of VISIONS Summit at MoMA, Dami Lee reveals why the most chaotic spaces often teach us the most about what it means to be human. As a licensed architect turned YouTube storyteller with over 200 million views, she's discovered that making architecture approac…
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*TEASER* GPT Brain Rot & the Bootloader Hypothesis
9:39
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9:39Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus 🆕 Access to our newest analysis feature for members, Field Notes, our retail space analysis briefing. Featuring brands like Swatch, Printemps, and Skims. Access to our new Word of Mouth Index with Fairing, a b…
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How is the next generation redefining what it means to shop, connect, and co-create in physical spaces? Grab a pen and get ready to take some notes because Melissa Gonzalez and her firm, MG2 Advisory, have cracked the Gen-Z code through groundbreaking new research. But make no mistake, this isn’t more one-size-fits all data about a large, and highl…
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*TEASER* Visas, Phones and the Verified Web
12:54
12:54
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12:54Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus 🆕 Access to our newest analysis feature for members, Field Notes, our retail space analysis briefing. Featuring brands like Swatch, Printemps, and Skims. Access to our new Word of Mouth Index with Fairing, a b…
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Philip dials in from London to chat with “marketing mercenary” Michael Miraflor, who’s fresh off his eighth year at Cannes Lions. And after the LinkedIn Thought Leader Industrial Complex weighed in on this year’s event, he is ready to share some thoughts. In this episode, we dissect how the prestigious festival has fractured into three simultaneous…
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This week, we revisit “The Uncorkening.” A spoken-word version of our Insiders essay of the same name, this episode is one of our most popular. In it, we question some of the factors that have led to the decline of DTC and how pent-up frustration with products that cost more without delivering on their promise will soon be a vestige of a bygone era…
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[DECODED] Step Into A Positionless Future
36:48
36:48
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36:48Optimove’s Pini Yakuel has a mission: Free the marketer. In this final episode, Phillip and Pini bring theory into practice with Rachel Parker from FDJ United (formerly Kindred), who orchestrated a three-year organizational metamorphosis to shed their assembly-line model for the positionless approach – and become much better suited for tomorrow. If…
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LIVE @ VISIONS NYC: “Five Thousand Years” Only Brands Survive
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24:17A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip Jackson What happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through time capsules—from the monuments of the Westinghouse's…
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Welcome to Future Commerce Rewind, where we compare stories in commerce today to episodes from the archives. This week, we’re playing back VISIONS speaker Justin Breton’s 2024 episode on Walmart Realm. When Walmart entered immersive digital experiences, it wasn’t chasing hype—it was rethinking how the brand shows up in everyday digital life. In thi…
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[DECODED] The Power of AI-Enabled Ambition
55:26
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55:26Positionless marketing isn’t just a framework—it’s a return to how work once was: flexible, intuitive, and deeply human. In this episode, Phillip, Pini, and Optimove’s VP of Product, Shai Frank, unpack how cultural mindset, military experience, and generative AI converge to create teams that move with speed and creativity. Listen to decode how tech…
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Everyone Is Lying to You: The Trad Wife Industrial Complex
47:39
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47:39Bestselling author and journalist Jo Piazza is best known as the host of the Under the Influence podcast, which boasts over 25 million downloads. Piazza is the author of the upcoming thriller Everyone is Lying to You, which dissects the rise of ‘trad wife’ influencers and the multi-billion-dollar industry built on selling idealized domesticity. Dra…
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[DECODED] Unblocking the Exploration–Exploitation Dilemma
1:00:07
1:00:07
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1:00:07Organizations love to optimize—but often forget what, or who, they’re optimizing for. When teams are built around internal structures rather than customer outcomes, even the best strategies become slow to adapt. Author and data analyst Neil Hoyne and Pini Yakuel explore how behavioral rigidity, not technical limitations, holds most companies back. …
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True Classic Wants to Be a 200+ Year Old Brand
39:36
39:36
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39:36Join us for a live session from The Whalies in LA with Bryan Cano, Head of Marketing at True Classic, on a recent meteoric rise to an $850M valuation. Bryan reveals how True Classic is democratizing AI adoption across their organization by turning every employee into a technology architect and maintaining human empathy that drives authentic brand c…
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[DECODED] Your Positionless Future is Limitless
31:27
31:27
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31:27Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process starts with a prompt. Key Takeaways AI is now the defaul…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Brands After Vibes: Branding in the Days of Slop
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15:55What happens when everyone becomes a brand for fifteen seconds? And what happens after brands become nothing more than ambient frequencies in our endless scroll? Today, we’re running back the highest-rated talk from VISIONS: LA. Emily Segal (K-HOLE, Nemesis) presents groundbreaking research on the post-peak vibe era, exploring what comes next when …
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[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution
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36:59In this kickoff episode of Decoded, Phillip Jackson sits down with Pini Yakuel to explore the concept of "positionless marketing" — a radical rethinking of how marketing teams operate in an AI-powered world. Drawing inspiration from the evolution of positionless basketball, Pini argues that marketing, like sports, is evolving toward roles defined b…
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Massive acquisitions—from Skechers to Touchland to Foot Locker—aren’t just headline fodder; they reflect deeper shifts in how value is defined in commerce today. Phillip and Brian explore what this means for brand identity, consumer behavior, and retail strategy, while diving into everything from Ghost Nutrition’s licensing fallout to how Ozempic m…
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[After Dark] SINNERS: Wooden Nickels, Gold Sovereigns, and the Price of Power
50:39
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50:39Join the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARK Wooden nickels, gilded sovereigns, and a juke-joint cash drawer. We peel back the layers of Ryan Coogler’s SINNERS to show how currency turns into control—and why plantation scrip still echoes in today’s loyalty points. Get the full breakdown and bonus…
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Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that’s part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Bria…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Cringe Sincerity and the Return of eBay
1:16:27
1:16:27
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1:16:27Phillip and Brian bring hot takes on eBay’s Met Gala presence, the latest tariff turmoil, and the future of autonomous driving. PLUS: Dissecting Warren Buffet’s retirement and new research on Gen Z vs. Millennial communication trends. The Y2K Bug Zapped Us Into Postmodernism Key takeaways: Trends that feel like youth trends are actually just intern…
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Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music festivals’ escalating cost of participation, Coachella as a retail laboratory, and how looming global trade challenges overconsumption. PLUS: The auto ind…
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Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, trade war disinformation on TikTok, and how AI-fueled consumer aesthetics are transforming luxury. Plus: A new HBR report shows “therapy and companionsh…
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Everything, Everywhere, All at Once
1:52:07
1:52:07
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1:52:07Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generations-deep intellectual legacy forged by media theorist and philosopher Marshall McLuhan, Andrew explores what it means to live in a world electrified by c…
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The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing
35:47
35:47
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35:47Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era. Mind Over Mechanism Key takeaways: Positionless is Power: The most innovative org…
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Brian goes live from Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Reinventing David's Bridal with Kelly Cook
35:16
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35:16Elizabeth Schmidt sits down with Kelly Cook, the new CEO of David’s Bridal, for a deep-dive into one of the most ambitious retail transformations happening today. Kelly is leading the iconic bridal company through its pivot from “aisle to algorithm,” turning tradition on its head while honoring the trust of over 100 million women they've dressed. K…
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Feat. Daisy Alioto & Francis Zierer Daisy Alioto and Francis Zierer of Tasteland join us to talk about what happens when two distinct media brands—Dirt and Creator Spotlight—collide. We explore how podcasting has become a creative extension of newsletters, how parasocial dynamics shape audience building, and what it means to build brand and communi…
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Feat. Josh Friedman Live from Shoptalk Spring in Las Vegas, Phillip and Brian sit down with Josh Friedman, VP of Digital & eCommerce at Ulta Beauty, for an insider look at how one of America’s leading beauty retailers is evolving its digital experience. From launching a curated, invitation-only marketplace to expanding into wellness and enhancing i…
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Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next c…
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SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal
1:16:11
1:16:11
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1:16:11The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape. “I Would Sugarcoat This, But You Would Eat That Too” Key takeaways: [00:04:30] The Sperry x Aritzia collaboration …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Vibecoding Our Way Straight into a Recession
1:07:57
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1:07:57This week, we are talking Home Depot’s b-hole reminiscent chatbot and vibecoding JD Vance’s face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple’s iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike. The Rise of Butthole Logo…
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Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know It Key takeaways: …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs! Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our s…
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The Mind-to-Market Future is Infinitely Shoppable
1:10:54
1:10:54
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1:10:54We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party…
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When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025. The Great ‘Culture Cancel’ of 2…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
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Phillip and Brian look into tomorrow’s creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast’s Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends f…
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Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier. Read Motion’s 2025 Creative Trends Report at Motionapp.com…
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*TEASER* David Lynch's Legacy: The Essence of Evil
6:53
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6:53Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
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We Are So Back: Yuppies, Starbucks, and Gen X
53:47
53:47
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53:47This week, we’re live-reacting to battles across culture. It’s DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless Commerce Key takeaways: DeepSeek’s Disruptio…
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The Magic of Cultural Hitmaking With Ana Andjelic
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53:55
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53:55“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week’s episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitm…
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After Dark: Dandruff, "Digital Blackface," and Rewatching Back to the Future 2
1:17:45
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1:17:45This FREE PREVIEW of the After Dark is brought to you by Future Commerce Plus! Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plus We're covering the first 100 Days of the New Commerce Department: what trade and tariff policies are up Commerce Secretary Howard Lutnick's sleeve? PLUS: We dig into …
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Agentic Ghettos: When Silicon Meets Sapiens
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51:52
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51:52In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong…
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This week, we’re unpacking Adobe’s holiday shopping report, the AI bot takeover, and the dead internet theory. As 2025 kicks off with powerful demand for both in-person experiences and AI-driven, frictionless online shopping, we’re peering into the future of the tension. PLUS: Phillip the Time Capsule Guy takes us back in time, and 5,000 years into…
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