Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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[DECODED] Your Positionless Future is Limitless
MP3•Episode home
Manage episode 486808711 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process starts with a prompt.
Key Takeaways
- AI is now the default creative and analytical partner—prompting, planning, and predicting across workflows.
- The boundary between job functions is vanishing. Designers analyze data, data scientists shape stories. You no longer need to be a specialist to do specialized tasks.
- Context collapse is real. But AI is rapidly learning how to avoid it.
- Generalists who can flex across roles (with help from AI) are the new MVPs.
- Curiosity beats credentials. The only requirement is a mindset that’s open, iterative, and unbothered by a little ambiguity.
Key Quotes
- “It gives you back hours and hours and hours of time... and it’s $100 a month. That’s ridiculous.” – Pini Yakuel
- “I used to look for excuses to use AI. Now it’s part of my all-day, every-day routine.” – Phillip
- “You can’t be creative if you can’t lie. And now the computer can lie.” – Pini Yakuel
- “Instead of having positions, we’ll have roles. You might be 80% designer—but you’ll need to do data too.” – Pini Yakuel
- “Hire for attitude, not skill. New skills can always be acquired if you have the right mindset.” – Pini Yakuel
Associated Links:
- Learn more about Optimove’s platforms
- Learn more about Positionless Marketing
- Check out Future Commerce on YouTube
- Check out Future Commerce+ for exclusive content and save on merch and print
- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
568 episodes
MP3•Episode home
Manage episode 486808711 series 1854740
Content provided by Future Commerce, Phillip Jackson, and Brian Lange. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Future Commerce, Phillip Jackson, and Brian Lange or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Phillip and Pini decode the implications of operating in a world where generative AI acts as both creative partner and analytical assistant. The walls between departments are dissolving. Roles are becoming more flexible. Tools are learning faster than their users. And the new creative process starts with a prompt.
Key Takeaways
- AI is now the default creative and analytical partner—prompting, planning, and predicting across workflows.
- The boundary between job functions is vanishing. Designers analyze data, data scientists shape stories. You no longer need to be a specialist to do specialized tasks.
- Context collapse is real. But AI is rapidly learning how to avoid it.
- Generalists who can flex across roles (with help from AI) are the new MVPs.
- Curiosity beats credentials. The only requirement is a mindset that’s open, iterative, and unbothered by a little ambiguity.
Key Quotes
- “It gives you back hours and hours and hours of time... and it’s $100 a month. That’s ridiculous.” – Pini Yakuel
- “I used to look for excuses to use AI. Now it’s part of my all-day, every-day routine.” – Phillip
- “You can’t be creative if you can’t lie. And now the computer can lie.” – Pini Yakuel
- “Instead of having positions, we’ll have roles. You might be 80% designer—but you’ll need to do data too.” – Pini Yakuel
- “Hire for attitude, not skill. New skills can always be acquired if you have the right mindset.” – Pini Yakuel
Associated Links:
- Learn more about Optimove’s platforms
- Learn more about Positionless Marketing
- Check out Future Commerce on YouTube
- Check out Future Commerce+ for exclusive content and save on merch and print
- Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
- Listen to our other episodes of Future Commerce
568 episodes
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