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Future Commerce

Phillip Jackson, Brian Lange

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Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it me ...
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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What happens when everyone becomes a brand for fifteen seconds? And what happens after brands become nothing more than ambient frequencies in our endless scroll? Today, we’re running back the highest-rated talk from VISIONS: LA. Emily Segal (K-HOLE, Nemesis) presents groundbreaking research on the post-peak vibe era, exploring what comes next when …
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In this kickoff episode of Decoded, Phillip Jackson sits down with Pini Yakuel to explore the concept of "positionless marketing" — a radical rethinking of how marketing teams operate in an AI-powered world. Drawing inspiration from the evolution of positionless basketball, Pini argues that marketing, like sports, is evolving toward roles defined b…
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Massive acquisitions—from Skechers to Touchland to Foot Locker—aren’t just headline fodder; they reflect deeper shifts in how value is defined in commerce today. Phillip and Brian explore what this means for brand identity, consumer behavior, and retail strategy, while diving into everything from Ghost Nutrition’s licensing fallout to how Ozempic m…
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Join the Membership: futurecommerce.com/plus and save $10 on your first month with code AFTERDARK Wooden nickels, gilded sovereigns, and a juke-joint cash drawer. We peel back the layers of Ryan Coogler’s SINNERS to show how currency turns into control—and why plantation scrip still echoes in today’s loyalty points. Get the full breakdown and bonus…
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Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that’s part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Bria…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Phillip and Brian bring hot takes on eBay’s Met Gala presence, the latest tariff turmoil, and the future of autonomous driving. PLUS: Dissecting Warren Buffet’s retirement and new research on Gen Z vs. Millennial communication trends. The Y2K Bug Zapped Us Into Postmodernism Key takeaways: Trends that feel like youth trends are actually just intern…
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Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music festivals’ escalating cost of participation, Coachella as a retail laboratory, and how looming global trade challenges overconsumption. PLUS: The auto ind…
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Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, trade war disinformation on TikTok, and how AI-fueled consumer aesthetics are transforming luxury. Plus: A new HBR report shows “therapy and companionsh…
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Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generations-deep intellectual legacy forged by media theorist and philosopher Marshall McLuhan, Andrew explores what it means to live in a world electrified by c…
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Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era. Mind Over Mechanism Key takeaways: Positionless is Power: The most innovative org…
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Brian goes live from Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Elizabeth Schmidt sits down with Kelly Cook, the new CEO of David’s Bridal, for a deep-dive into one of the most ambitious retail transformations happening today. Kelly is leading the iconic bridal company through its pivot from “aisle to algorithm,” turning tradition on its head while honoring the trust of over 100 million women they've dressed. K…
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Feat. Daisy Alioto & Francis Zierer Daisy Alioto and Francis Zierer of Tasteland join us to talk about what happens when two distinct media brands—Dirt and Creator Spotlight—collide. We explore how podcasting has become a creative extension of newsletters, how parasocial dynamics shape audience building, and what it means to build brand and communi…
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Feat. Josh Friedman Live from Shoptalk Spring in Las Vegas, Phillip and Brian sit down with Josh Friedman, VP of Digital & eCommerce at Ulta Beauty, for an insider look at how one of America’s leading beauty retailers is evolving its digital experience. From launching a curated, invitation-only marketplace to expanding into wellness and enhancing i…
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Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next c…
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The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape. “I Would Sugarcoat This, But You Would Eat That Too” Key takeaways: [00:04:30] The Sperry x Aritzia collaboration …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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This week, we are talking Home Depot’s b-hole reminiscent chatbot and vibecoding JD Vance’s face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple’s iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike. The Rise of Butthole Logo…
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Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know It Key takeaways: …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs! Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our s…
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We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party…
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When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025. The Great ‘Culture Cancel’ of 2…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
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Phillip and Brian look into tomorrow’s creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast’s Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends f…
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Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier. Read Motion’s 2025 Creative Trends Report at Motionapp.com…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
  continue reading
 
This week, we’re live-reacting to battles across culture. It’s DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless Commerce Key takeaways: DeepSeek’s Disruptio…
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“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week’s episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitm…
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This FREE PREVIEW of the After Dark is brought to you by Future Commerce Plus! Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plus We're covering the first 100 Days of the New Commerce Department: what trade and tariff policies are up Commerce Secretary Howard Lutnick's sleeve? PLUS: We dig into …
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In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong…
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This week, we’re unpacking Adobe’s holiday shopping report, the AI bot takeover, and the dead internet theory. As 2025 kicks off with powerful demand for both in-person experiences and AI-driven, frictionless online shopping, we’re peering into the future of the tension. PLUS: Phillip the Time Capsule Guy takes us back in time, and 5,000 years into…
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In our biggest episode of the year, we explore seismic shifts coming in 2025: from the return of Gen X leadership to a new wave of American counterculture. We revisit our eerily accurate 2024 predictions while laying out bold forecasts for retail consolidation, AI evolution, and the changing media landscape. Plus, we dive deep into why Google might…
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This year was a great one for the Future Commerce podcast. We vision-casted with fellow futurists at exclusive events across the nation, launched podcast specials like Spooky Commerce and FC Radio Theater, and were joined on the podcast by many of our industry muses, including Kickstarter’s Yancey Strickler and Walmart’s Justin Breton. We’ve rounde…
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Introducing a Future Commerce Radio Theater production: A Day in the Life of Nana Alexa, an original story by Erin DaCruz. Performed for radio by Joseph Discher and Leonor Woodworth. Voice production by Whole Story Studio. A Day in the Life of Nana Alexa can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Timecodes…
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Introducing a Future Commerce Radio Theater production: The Wrong Part, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio. The Wrong Part can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the…
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Introducing a Future Commerce Radio Theater production: Dissociating at Costco, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio. Dissociating at Costco can be found in the Archetypes journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater r…
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Yancey Strickler on Metalabel, Digital Scarcity, and the Coming Creative Revolution Kickstarter co-founder Yancey Strickler unveils his vision of a radical economic future where artists become society's power brokers. Through Metalabel, he's building the infrastructure for collective commerce and creative ownership that could transform how we value…
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Retail and customer experience expert Kate Fannin brings brands down to earth for a living, driven by her consulting mantra, “People buy things; they pay for experiences.” Drawing from her career journey across iconic brands like Gap, Nordstrom, and Estée Lauder, Kate offers insightful strategies for curating meaningful customer connections that ma…
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We are joined by the brilliant Jacob Matson, Developer Advocate at Mother Duck, to discuss the new frontier of data application, the evolution of computing, and Brian’s taste in wine. Get nerdy with us and learn about the unlimited potential for customized consumer experiences powered by advanced databases and more tech forecasts – brought to you b…
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Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommer…
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We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets. From…
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You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data. In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutioniz…
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“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze. The Tried and True, Yet Hackable, Email Campaign Key takeaways: [00:01:41] “Email’s stability in a c…
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Phoebe Yu loves jumping down rabbit holes with the audience of her curiosity-driven channel on YouTube that focuses on research, human psychology, and culture, specifically within the tech sector. But if something interesting finds its way into the comment section, she’ll deep dive into that too. Listen now to Phoebe Yu’s conversation with Phillip …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
  continue reading
 
Spooky Commerce finishes with an epic finale as we explore the mysterious history of Seattle's iconic Pike Place Market. Phillip, Brian, and Sarah share tales of ghost sightings, haunted (coffee) grounds, and the rich lore behind one of the oldest continuously operating markets in the U.S. PLUS: Phillip and Brian debrief a tragedy involving AI-to-h…
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