Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.
…
continue reading
Welcome to "Insightly," the podcast where we decode the language of data and chart a course for innovation in the world of business. Hosted by Alyssa McGinn and Jordan Walker, we're your guides through the complex landscape of analytics. In a world where executives are drowning in data but thirsting for actionable insights, "Insightly" is your compass. Having data is one thing, but truly harnessing its power is another. We will bridge that gap, helping business leaders like you not just coll ...
…
continue reading

1
The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing
MatthewBertram.com
The Best SEO Podcast delivers weekly, no-fluff insights on SEO, AI-powered marketing, and digital strategy from real-world experts. Hosted by veteran marketer and Fractional CMO Matt Bertram, this top-ranked show helps businesses grow smarter with practical tips, proven frameworks, and interviews with industry leaders. Whether you’re an agency pro, business owner, or marketing executive—tune in to stay ahead of the curve. Why Listen? With 500+ episodes and over 4 million downloads across 100 ...
…
continue reading
Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
…
continue reading
The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the brightest minds in RevOps. Tune in for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps and Revenue Intelligence to the next level.
…
continue reading
Welcome to "Product Team Success: Real-World Career Advice for Product". I'm your host, Ross Webb, and I'm here to supercharge your journey, whether you're climbing the ladder to the C-suite or already leading from the top. Our content is your secret weapon - offering insights into business metrics, data-driven strategies, and stakeholder navigation, all tailored to propel you forward and keep you excelling in your role. We believe in 'productizing' yourself and your team, leading the charge ...
…
continue reading
Entertaining information focused on Fintech industry insights, market trends, news, and life stories from Fintech leaders, thinkers, and doers.
…
continue reading
So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.
…
continue reading
Welcome to the Podcast, where we explore the intersection of technology and marketing strategies to help you stay ahead in the digital world. Join us as we dive deep into the latest trends, tools, and techniques that drive success in the ever-evolving tech and marketing landscape. In each episode, we bring you insightful conversations with industry experts, thought leaders, and innovative minds who share their valuable insights, experiences, and practical tips. Whether you're a tech enthusia ...
…
continue reading
How does work culture shape human behavior and experience? How do humans create cultures? From uncomfortable truths to heart-to-heart conversations, Culture First uncovers what it really takes to build a better world of work. We all aspire to rise above the day-to-day commotion and bring more humanity into our work lives. Our host Damon Klotz is dedicated to understanding how we find meaning in our work and how to better the experience humans have within organizations. Join him as he explore ...
…
continue reading
Welcome to "The Sales Edge," the podcast exclusively designed for B2B sales professionals seeking to excel in the rapidly evolving business landscape. Join us as we delve into engaging interviews with industry experts, thought leaders, and seasoned professionals who possess invaluable insights into the world of B2B sales. In each episode, we explore the dynamic nature of B2B sales and uncover the latest trends, strategies, and transformations that are reshaping the industry. "The Sales Edge" ...
…
continue reading

1
How Data Product Marketplaces Enable Seamless Data Consumption and Generate Value - Audio Blog
8:21
8:21
Play later
Play later
Lists
Like
Liked
8:21Chief Data Officers are expanding data sharing to drive productivity, innovation, and better decisions. Data marketplaces simplify access by connecting users to ready-to-use, high-value data through a centralized, self-service platform.Published at:https://www.eckerson.com/articles/how-data-product-marketplaces-enable-seamless-data-consumption-and-…
…
continue reading

1
Why Most “Simple” GTM Ops Projects Aren’t Simple
28:33
28:33
Play later
Play later
Lists
Like
Liked
28:33On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation. Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast…
…
continue reading

1
Scaling Service Companies Through Data-Driven Marketing with Tyler Dunagin
37:06
37:06
Play later
Play later
Lists
Like
Liked
37:06Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products. • Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners • Data-driven ma…
…
continue reading

1
The Data-Driven Sales Turnaround: 37% Growth in Under 12 Months ft. Shianne Sampson
34:35
34:35
Play later
Play later
Lists
Like
Liked
34:35In this episode of Revenue Insights, host Guy Rubin talks with Shianne Sampson, Global VP of Sales at Eventbrite, about turning around underperforming sales teams through data-driven leadership and culture-first coaching. Discover how side-by-side coaching, clear expectations, and tough personnel decisions can create a high-performance sales cultur…
…
continue reading

1
Why Every Company Needs a Data Dictionary
31:21
31:21
Play later
Play later
Lists
Like
Liked
31:21Ever found yourself in a meeting where everyone is using the same word but meaning something entirely different? Data dictionaries can solve this problem by ensuring all team members are on the same page regarding key terms and metrics. We dive into how strategic planning across different quarters influences organizational goals, the significance o…
…
continue reading

1
From SERPs to Subscribers: Mastering YouTube SEO with the Leaf Strategy with Nate Woodbury
44:17
44:17
Play later
Play later
Lists
Like
Liked
44:17Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries. • YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search • Nate pivoted to YouTube after discovering videos getting 50…
…
continue reading

1
Aligning Product Operations with Business Strategy
21:49
21:49
Play later
Play later
Lists
Like
Liked
21:49🔥 WATCH NOW: The AI Workflows for Product Ops masterclass with Productboard Graham Reed and I reveal how Product Ops teams can save 5-7 hours weekly using AI automation that actually works. Productboard partnered with us to bring you practical templates, prioritisation frameworks, and implementation strategies you can use immediately. Watch here: h…
…
continue reading

1
Book Review: How to Make Money with Data - Audio Blog
10:24
10:24
Play later
Play later
Lists
Like
Liked
10:24All data management activities—whether internally or externally focused—should either reduce costs or grow earnings.Published at:https://www.eckerson.com/articles/book-review-how-to-make-money-with-dataBy Eckerson Group
…
continue reading

1
Balancing Act: Five Principles to Optimize Hybrid Cloud Environments - Audio Blog
7:23
7:23
Play later
Play later
Lists
Like
Liked
7:23This blog offers five guiding principles to help CIOs, CDOs, and team leaders optimize hybrid data environments.Published at:https://www.eckerson.com/articles/balancing-act-five-principles-to-optimize-hybrid-cloud-environmentsBy Eckerson Group
…
continue reading

1
The New Era of Digital Strategy & AI-Powered Growth with Matt Bertram
27:47
27:47
Play later
Play later
Lists
Like
Liked
27:47Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18…
…
continue reading

1
The Competitive Edge is Already in Your Business Data
55:00
55:00
Play later
Play later
Lists
Like
Liked
55:00Feeling the warmth of mid-April while discussing transformative business strategies! Join us for the essentials of data monetization, new product development, and operational efficiency. Discover how qualitative and quantitative data can reveal hidden profits, optimize customer service, and spark innovation within any industry. Learn from real-worl…
…
continue reading

1
Streamlining Product Ops: Processes and Tooling That Actually Work
23:00
23:00
Play later
Play later
Lists
Like
Liked
23:00Join me and Graham Reed on April 22nd for an exclusive webinar on "The Future of Product Ops with AI & Automation" where we'll dive deeper into practical strategies for leveraging AI to streamline your product operations processes and elevate your career. https://www.productboard.com/events/the-future-of-product-ops-with-ai-automation/ In this epis…
…
continue reading

1
Why Top Sales Leaders Get Coaching Wrong—And How an Olympian Fixes It with Matt Hemingway
46:18
46:18
Play later
Play later
Lists
Like
Liked
46:18In this episode of Revenue Insights, host Guy Rubin talks with Matt Hemingway, VP of Sales & Operations at Axcient and Olympic silver medalist, about applying disciplined coaching and culture-first leadership to build high-performing sales teams. Learn how the SPAC framework, strategic hiring, and internal promotion drive sustainable revenue growth…
…
continue reading

1
From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
45:42
45:42
Play later
Play later
Lists
Like
Liked
45:42The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond soci…
…
continue reading

1
Streaming Data Governance: Three Must-Have Requirements to Support AI/ML Innovation - Audio Blog
9:12
9:12
Play later
Play later
Lists
Like
Liked
9:12This blog defines the governance requirements that streaming data pipelines must meet to make artificial intelligence/machine learning (AI/ML) initiatives successful.Published at:https://www.eckerson.com/articles/streaming-data-governance-three-must-have-requirements-to-support-ai-ml-innovationBy Eckerson Group
…
continue reading

1
The Untold Truth of RevOps—How Only 20% of Teams Drive 80% of Impact with Ian Wessel
38:14
38:14
Play later
Play later
Lists
Like
Liked
38:14In this episode of Revenue Insights, host Guy Rubin, CEO of Ebsta, sits down with Ian Wessel, VP of Revenue Operations and Strategy at Monta, to discuss how RevOps drives business transformation. Ian shares insights on proving ROI, aligning cross-functional teams, and leveraging data for strategic decision-making. With over 17 years of experience a…
…
continue reading

1
Molotov cocktail of Social Engineering - AI, Deepfakes Plus Data Equals Just Enough To Fool Everyone
1:03:45
1:03:45
Play later
Play later
Lists
Like
Liked
1:03:45Click here to see MORE! In this episode of FinTech Confidential Uncut, host Tedd Huff talks with Jeff Scheidel, VP of Operations at AuthID, about the rise of AI-driven fraud targeting financial institutions. They explore how deepfakes, voice cloning, and large language models are enabling scammers to impersonate executives, create synthetic identit…
…
continue reading

1
CX Data: Turning Customer Pain Points into Profit Points
39:50
39:50
Play later
Play later
Lists
Like
Liked
39:50What hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and bui…
…
continue reading
Anthony Cosgrove, Co-founder at Harbr, tells us how successful data products focus on clear value propositions, tailored placement, intuitive packaging, and appropriate permissions.Published at:https://www.eckerson.com/articles/what-is-a-data-productBy Eckerson Group
…
continue reading

1
Data-Driven Decision Making: The Untold Story of Marketing Analytics with Jeff Greenfield
1:01:35
1:01:35
Play later
Play later
Lists
Like
Liked
1:01:35Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wasted The shift from brand to performance marketing has created an overemphasis on clicks, not …
…
continue reading

1
How Top Performers Handle Objections 80% Earlier—And Win More Deals with Hervé Timsit
41:14
41:14
Play later
Play later
Lists
Like
Liked
41:14In this episode of Revenue Insights, host Guy Rubin, CEO of Ebsta, sits down with Hervé Timsit, Chief Revenue Officer at EDB, to explore the evolving landscape of enterprise software sales. Hervé shares insights on leading global sales teams, implementing data-driven strategies, and the critical role of the MEDDIC methodology in modern sales proces…
…
continue reading

1
Cloud, On Prem, Hybrid, Oh My! Where AI Adopters Host their Projects and Why - Audio Blog
7:38
7:38
Play later
Play later
Lists
Like
Liked
7:38This blog, the second in a series, explores the mix of infrastructure types that support modern AI.Published at:https://www.eckerson.com/articles/cloud-on-prem-hybrid-oh-my-where-ai-adopters-host-their-projects-and-whyBy Eckerson Group
…
continue reading

1
Account Data You Can’t Fake - What Fraudsters Don’t Want You To See
46:25
46:25
Play later
Play later
Lists
Like
Liked
46:25Watch on YouTube Tedd Huff & John Gordon, CEO of ValidiFI, explore key shifts in Fintech and focus on Account Validation Technology. The focus is on account validation, fraud detection, and customer risk. With over 25 years in financial services, Gordon shares insights from his work at TransUnion and ValidiFI. He explains how behavioral signals lik…
…
continue reading

1
Poor Data Quality is a Full-Blown Crisis: A 2024 Customer Insight Report - Audio Blog
10:49
10:49
Play later
Play later
Lists
Like
Liked
10:49Despite $180 billion spent on big data tools and technologies, poor data quality remains a significant barrier for businesses, especially in achieving Generative AI goals.Published at:https://www.eckerson.com/articles/poor-data-quality-is-a-full-blown-crisis-a-2024-customer-insight-reportBy Eckerson Group
…
continue reading

1
The Secret to Product Ops Success: Communication & Relationships Mastery
17:43
17:43
Play later
Play later
Lists
Like
Liked
17:43The Secret to Product Ops Success: Communication & Relationships Mastery Upcoming Event Join Ross Webb and Graham Reed for a deeper dive into product ops communication strategies in an exclusive webinar with ProductBoard on April 22nd. Link is here https://www.productboard.com/events/the-future-of-product-ops-with-ai-automation/ Episode Summary In …
…
continue reading

1
5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
41:46
41:46
Play later
Play later
Lists
Like
Liked
41:4600:00 5 Data Issues That Will Confuse AI 21:00 Should We Use the Title GTM Engineer? 32:21 How to Handle Conversion Rate Data the Right Way Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-news…
…
continue reading

1
From 4GL to GenAI: How SQL Automation has Evolved - Audio Blog
11:36
11:36
Play later
Play later
Lists
Like
Liked
11:36This blog discusses how GenAI and natural language processing are transforming SQL query generation, allowing non-technical users to access and query data easily.Published at:https://www.eckerson.com/articles/from-4gl-to-genai-how-sql-automation-has-evolvedBy Eckerson Group
…
continue reading

1
Why Your ICP is Wrong—And How to Fix It with Dan Sylvester
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29In this episode of Revenue Insights, host Adam Roberts, Sales Director at Ebsta, speaks with Dan Sylvester about the evolving dynamics of B2B sales and customer success. Dan shares insights on aligning value across teams, balancing automation with human engagement, and redefining ideal customer profiles for sustainable growth. With extensive experi…
…
continue reading

1
Overcoming The Challenge of Low Data Quality - Audio Blog
8:04
8:04
Play later
Play later
Lists
Like
Liked
8:04This article by Piotr Czarnas, founder of DQOps, outlines a proven, team-based approach to tackling persistent issues like invalid data, delayed reporting, and inconsistent formats.Published at:https://www.eckerson.com/articles/overcoming-the-challenge-of-low-data-qualityBy Eckerson Group
…
continue reading

1
Keys to Succeeding in Your Product Information Management (PIM) Journey - Audio Blog
7:58
7:58
Play later
Play later
Lists
Like
Liked
7:58This article explores how Product Information Management (PIM) helps manufacturers and retailers manage rich product data through phased attribution and collaborative workflows.Published at:https://www.eckerson.com/articles/keys-to-succeeding-in-your-product-information-management-pim-journeyBy Eckerson Group
…
continue reading

1
Are You Cloud Bound? The Case for Migration, Repatriation or Keeping Your Analytics Projects On Premises - Audio Blog
7:26
7:26
Play later
Play later
Lists
Like
Liked
7:26As cloud adoption accelerates, not all analytics workloads are heading in the same direction. This blog explores three strategic options for data and IT leaders.Published at:https://www.eckerson.com/articles/are-you-cloud-bound-the-case-for-migration-repatriation-or-keeping-your-analytics-projects-on-premises…
…
continue reading

1
4 Ways to Turn Data You Already Have Into $$$
47:06
47:06
Play later
Play later
Lists
Like
Liked
47:06Ever wondered how you can turn your data into a revenue stream? Today, we jump into the practical approaches for directly monetizing data. We cover how to sell aggregated anonymized data, craft industry-specific reports, and navigate the complexities of privacy and compliance in data transactions. Learn from real-world examples, including a local e…
…
continue reading

1
SEO Expert Bruce Clay Reveals AI Secrets
1:19:56
1:19:56
Play later
Play later
Lists
Like
Liked
1:19:56Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Bruce's "siloing" method organizes content by topic to showcase subject expertise. Proper "link equity" distribution is crucia…
…
continue reading

1
Fitness Test for GTMOps, Should You Attend In-Person Conferences?, Tools for AI Data Normalization
43:46
43:46
Play later
Play later
Lists
Like
Liked
43:4600:00 Intro 3:55 Fitness test for GTMOps 30:13 Should you attend in-person conferences? 37:33 Tools for AI data Normalization Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …
…
continue reading

1
Why Sales Training Fails - And How AI is Fixing It with Ivy Holt, Head of Global Revenue Enablement at PagerDuty
40:46
40:46
Play later
Play later
Lists
Like
Liked
40:46In this episode of Revenue Insights, host Guy Rubin speaks with Ivy Holt, Head of Global Revenue Enablement at PagerDuty, about the evolving role of enablement in driving sales success. Ivy shares insights on the distinction between revenue operations and enablement, measuring effectiveness, and the impact of AI and remote work on modern sales stra…
…
continue reading

1
The AI/ML Tool Evaluation Template: A Guide to Smarter Selection - Audio Blog
13:53
13:53
Play later
Play later
Lists
Like
Liked
13:53This article breaks down the evolving landscape of AI/ML platforms, from AutoML to full-stack AI workbenches, and provides a structured tool evaluation framework to cut through vendor ambiguity.Published at:https://www.eckerson.com/articles/the-ai-ml-tool-evaluation-template-a-guide-to-smarter-selection…
…
continue reading
It’s time to get practical as we discuss the importance of data cleanliness through the story of a mid-sized auto parts manufacturer that invested $200,000 in an AI system for predictive maintenance. We uncover how inconsistent data logging and lack of standardization led to poor AI performance, emphasizing that AI is only as good as the data it us…
…
continue reading

1
Maximize AI Adoption and Upskilling with Proven AI Training with John Munsell
1:02:50
1:02:50
Play later
Play later
Lists
Like
Liked
1:02:50In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI acr…
…
continue reading

1
The Buyer’s Guide to Selecting the Right Enterprise Data & Analytics Tool - Audio Blog
14:00
14:00
Play later
Play later
Lists
Like
Liked
14:00This guide provides a step-by-step framework to assess vendors, align priorities, and make informed decisions about enterprise data and analytics tools.Published at:https://www.eckerson.com/articles/the-buyer-s-guide-to-selecting-the-right-enterprise-data-analytics-toolBy Eckerson Group
…
continue reading

1
Ultimate Guide to Streaming Data Pipelines: Six Criteria to Evaluate and Select the Right Tool
10:24
10:24
Play later
Play later
Lists
Like
Liked
10:24This blog, the second in a series, recommends six criteria to help data leaders evaluate tools for managing streaming data pipelines.Published at:https://www.eckerson.com/articles/ultimate-guide-to-streaming-data-pipelines-six-criteria-to-evaluate-and-select-the-right-toolBy Eckerson Group
…
continue reading

1
Maturity Model for Reporting, Testing ChatGPT Operator, When to Rip & Replace Your Ops Processes?
54:56
54:56
Play later
Play later
Lists
Like
Liked
54:5600:00 Intro 01:47 Maturity Model for Reporting 30:57 Testing Chatgpt Operator 47:34 When to Rip & Replace Your Ops Processes? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …
…
continue reading

1
Innovative Coaching Techniques for Personal and Professional Transformation with Adrian Koehler
44:08
44:08
Play later
Play later
Lists
Like
Liked
44:08Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies. • The power of courageous conversations • Overcoming leadership blind spots • How the "law of deservingness" affect…
…
continue reading