Best Videoadvertisinganalytics Podcasts (2025)

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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands 23:39

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2 days ago23:39

23:39

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherl…

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Episode 297 / Paola Rosciano / Remote / Social Media Manager 21:29

11 days ago21:29

21:29

Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape…

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Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director 24:57

16 days ago24:57

24:57

Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to con…

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Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head 26:24

25 days ago26:24

26:24

Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny …

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Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager 24:40

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about a year ago24:40

24:40

How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.

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Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership 32:31

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about a year ago32:31

32:31

In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a bus…

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Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing 26:30

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about a year ago26:30

26:30

If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end…

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Episode 291 / Daniel Mark Carr / Brand & Marketing Director 25:06

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about a year ago25:06

25:06

A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode,…

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Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing 22:03

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about a year ago22:03

22:03

Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips…

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Episode 289 / Anuj Adhiya / Techstars / Expert-in-Residence, Growth 23:09

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about a year ago23:09

23:09

On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, an…

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Episode 288 / Tom Holmes / Haleon / Head of Marketing, Altogether Dental 26:21

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about a year ago26:21

26:21

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admir…

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Episode 287 / Tom Fenwick-Smith / Three UK / Senior In House Creative 27:48

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about a year ago27:48

27:48

Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK. We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his v…

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Episode 286 / Irina Finerman / Creative Marketing Leader 22:52

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about a year ago22:52

22:52

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.…

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Episode 285 / Kirk Deis / Skydio / Senior Growth Marketing Manager 27:15

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about a year ago27:15

27:15

What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast. Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about…

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Episode 284 / Liz Nash / Loop Earplugs / Manager, Global Social Media Strategy 26:49

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about a year ago26:49

26:49

In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she share…

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Episode 283 / Eric Melis / PepsiCo / Vice President - Global Brand Marketing Pepsi, 7UP, Mountain Dew and Mirinda 22:33

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about a year ago22:33

22:33

PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He…

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Episode 282 / Nick Goodchild / PVH Corp. / Vice President, Global Transformation 25:37

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about a year ago25:37

25:37

What if your manager was your therapist? On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he expl…

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Episode 281 / Liam Branaghan / Uber / Performance Marketing Strategy Lead (Delivery, EMEA) 23:28

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about a year ago23:28

23:28

What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketin…

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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager 26:00

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about a year ago26:00

26:00

Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.…

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Episode 279 / Caroline Cockell / Student Roost / Marketing Director 25:15

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about a year ago25:15

25:15

Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack …

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Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics 26:24

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about a year ago26:24

26:24

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insig…

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Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration 23:40

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about a year ago23:40

23:40

If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics 27:38

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about a year ago27:38

27:38

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

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Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager 18:49

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about a year ago18:49

18:49

Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across …

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Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation 21:26

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about a year ago21:26

21:26

How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,

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Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care 22:10

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about a year ago22:10

22:10

How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

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Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor 32:38

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about a year ago32:38

32:38

Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real cust…

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Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager 18:34

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about a year ago18:34

18:34

In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.

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Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager 20:20

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about a year ago20:20

20:20

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique ch…

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Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation 26:57

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about a year ago26:57

26:57

Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their …

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Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing 26:03

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about a year ago26:03

26:03

This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's foc…

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Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico 21:52

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about a year ago21:52

21:52

In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behavi…

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Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager 28:55

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about a year ago28:55

28:55

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a …

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Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health 24:37

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about a year ago24:37

24:37

On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side. Learn mo…

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Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing 23:52

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about a year ago23:52

23:52

Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketin…

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Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing 24:08

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about a year ago24:08

24:08

Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK. On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top ma…

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Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe 23:38

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about a year ago23:38

23:38

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her …

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Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media 34:50

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about a year ago34:50

34:50

In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketin…

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Episode 260 / Monica Narvaez / OPPO / Digital Media Manager 18:12

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about a year ago18:12

18:12

OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Manager, is passionate about nourishing talent and giving those just starting out that boost of confidence, but also financial support, to make something …

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Episode 259 / Steve Seddon / Ice Travel Group / CMO 28:25

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about a year ago28:25

28:25

The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sid…

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Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe 27:12

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about a year ago27:12

27:12

On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is pure…

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Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing 26:37

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about a year ago26:37

26:37

How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring …

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Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing 23:00

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about a year ago23:00

23:00

On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marke…

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Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies 28:15

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about a year ago28:15

28:15

Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's w…

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Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing 31:15

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about a year ago31:15

31:15

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…

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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing 20:34

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about a year ago20:34

20:34

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…

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Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing 27:52

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about a year ago27:52

27:52

Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…

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Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce 26:31

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about a year ago26:31

26:31

Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…

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Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights 22:32

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about a year ago22:32

22:32

Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…

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Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager 22:13

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about a year ago22:13

22:13

Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…