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Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing

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Manage episode 442753709 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK.

On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top marketing tip around stepping back, but also avoiding distractions, hear what her new belief is that has changed her attitude to work, and delve into the power of qualitative research in a digital age.

  continue reading

309 episodes

Artwork
iconShare
 
Manage episode 442753709 series 2440638
Content provided by Tom Ollerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Ollerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK.

On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top marketing tip around stepping back, but also avoiding distractions, hear what her new belief is that has changed her attitude to work, and delve into the power of qualitative research in a digital age.

  continue reading

309 episodes

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