Best Nicholas Webb Podcasts (2025)

1
Where do Big Ideas Come From 21:55

2M ago21:55

21:55

Unlocking the Innovation Triangle: Where Big Ideas Are Born In this exciting episode of Innovation Superstar InfoCast, world-renowned innovation expert and best-selling author Nicholas Webb takes a deep dive into the Innovation Triangle—a powerful framework that drives groundbreaking ideas and successful innovation. Nicholas reveals how the interse…

1
About my upcoming book The Big Idea 21:15

2M ago21:15

21:15

The Big Idea InfoCast Introduction In this introduction, I will give you insights as to how to turn your idea into a fortune while avoiding the common mistakes. This program includes: How to Turn Your Innovation into Wealth and Impact My Journey in Innovation From sixth-grade science projects to medical devices, consumer products, and global consul…

1
Where do big ideas come from? 21:55

2M ago21:55

21:55

Where Do Great Ideas Come From? Innovation isn’t random—it follows a structured approach. At the core of every successful breakthrough lies the Innovation Triangle, which consists of three essential elements: Opportunities, Problem-Solving, and Needs. Opportunities arise from gaps in the market, problem-solving is about addressing inefficiencies, a…

1
Introducing my upcoming book The BIG Idea 21:15

2M ago21:15

21:15

Your Big Idea Deserves Big Success. Every great invention starts with an idea—but only a select few turn that idea into profit and lasting impact. The journey from concept to commercialization is filled with pitfalls, risks, and costly mistakes that can leave even the most promising innovations stuck in limbo. In The Big Idea: How to Turn Your Inve…

1
The BIG Idea Intro 21:15

2M ago21:15

21:15

The Big Idea InfoCast Introduction In this introduction, I will give you insights as to how to turn your idea into a fortune while avoiding the common mistakes. This program includes: How to Turn Your Innovation into Wealth and Impact My Journey in Innovation From sixth-grade science projects to medical devices, consumer products, and global consul…

1
Boldness is your secret for success in 2025 18:34

5M ago18:34

18:34

The Anatomy of Boldness We are often encouraged to be bold, as great things come from boldness. The challenge, however, is that boldness requires the right philosophies and life-support systems to truly transform into bountiful opportunities. In my own life as a technologist and inventor with over 40 U.S. patents, I have institutionalized these pri…

1
Tips for 2025 21:01

5M ago21:01

21:01

The Future of the Medical Device Industry: Key Trends Shaping Tomorrow The medical device industry is undergoing unprecedented transformation, driven by technological advancements, shifting consumer expectations, and rapid innovation. In this article, we explore the six critical trends shaping the future of the medical device industry, as discussed…

1
Disruption Expo Overview 35:32

7M ago35:32

35:32

The healthcare, medical devices, pharma, and life science industries are on the brink of unprecedented transformation. As we step into a future characterized by rapid technological advancements, the question is no longer if disruption will occur but how we will adapt, thrive, and leverage this disruption to drive exceptional outcomes. That's exactl…

1
Human Experience Innovation Masterclass 44:12

8M ago44:12

44:12

The Critical Role of Human Experience Innovation in the New Experience Economy In today's rapidly evolving marketplace, traditional methods of driving enterprise growth and maintaining competitiveness are no longer sufficient. As we enter the Experience Economy, where the value of human experience takes center stage, organizations must adopt a new …

1
Avoiding the Four Failure Zones in Medical Product Development 22:32

9M ago22:32

22:32

As someone who has launched hundreds of medical devices to the market, I have certainly had more than my fair share of belly flops. In fact, some of these product failures cost me personally millions of dollars, and those are the kinds of lessons that leave a big impact. The impact was so significant, in fact, that I became obsessed with the forens…

1
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott 1:03:13

9M ago1:03:13

1:03:13

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …

1
How to Invent 27:37

9M ago27:37

27:37

How to Invent Thriving in a Time of Rapid and Chaotic Change In today's world, where rapid and chaotic change has become the norm, innovation is no longer a luxury—it's a necessity. The pace at which industries are evolving, driven by technological advancements, shifting consumer behaviors, and global challenges, demands that organizations not only…

1
501 Unsticking Deals by James Muir 1:20:57

9M ago1:20:57

1:20:57

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…

1
Don’t Obsess Over AI, Obsess Over HI 20:11

9M ago20:11

20:11

The business world is fixated on artificial intelligence (AI) and its potential to both benefit and harm. In fact, we spend so much time obsessing over machine intelligence that we often overlook the true superpower: human intelligence (HI). Here are four key insights from my upcoming book, Human Experience Innovation, that you should consider as y…

1
Human Experience Innovation (HXI) 21:16

9M ago21:16

21:16

Summary of Human Experience Innovation (HXI) Introduction to Certified Master of Human Experience®Training The Science Behind Human Experience Innovation Human Experience Innovation (HXI) focuses on understanding and enhancing the interactions between humans and products, services, or systems to create meaningful and positive experiences. The scien…

1
500 The Power of Instinct by Leslie Zane 1:04:29

9M ago1:04:29

1:04:29

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…

1
499 The Consumer Behaviour Book by Tas Tasgal 1:09:43

9M ago1:09:43

1:09:43

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…

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498 Buyer Personas by Jim Kraus 1:07:00

10M ago1:07:00

1:07:00

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…

1
Your Strategic Plan Needs to be Updated 19:23

10M ago19:23

19:23

In a time of chaotic change, it is imperative for healthcare executives to develop an updated enterprise strategy to navigate the evolving landscape effectively. Here are five key areas that should be priorities for healthcare organizations in 2025 and beyond: Patient Consumerism Patients today are more empowered and expect seamless, transparent, a…

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497 The Smart Advertising Book by Dan White 1:22:57

10M ago1:22:57

1:22:57

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…

1
Unlocking Superior Insights for World-Class Medical Device Design 25:17

10M ago25:17

25:17

Unlocking Superior Insights for World-Class Medical Device Design In the competitive landscape of medical device development, relying solely on traditional VOC (Voice of the Customer) and survey methodologies is no longer sufficient. To create truly innovative and impactful medical devices, we must delve deeper into the essence of user needs and ex…

1
496 Chaotic Change by Nicholas Webb 1:18:12

10M ago1:18:12

1:18:12

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…

1
495 Brand Naming by Rob Meyerson 1:06:52

10M ago1:06:52

1:06:52

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…

1
The Disruption Expo 16:05

10M ago16:05

16:05

I'm thrilled to share insights about my passion project, the Disruption Expo, in this week's podcast. Designed specifically for healthcare executives and leaders, this event aims to provide a comprehensive understanding of the significant disruptors shaping the industry. The Disruption Expo features multiple learning tracks to help participants nav…

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494 The Road To Hell by Nick Asbury 1:24:07

11M ago1:24:07

1:24:07

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…

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Introduction From Chaotic Change Audiobook 15:31

11M ago15:31

15:31

Embrace the Future with Confidence As we approach 2025, it's more important than ever for leaders to become Chaotic Changemakers by understanding the new rules of enterprise and leadership success. My book "Chaotic Change" offers a comprehensive guide for navigating the complexities of the modern business landscape. Through personal anecdotes, case…

1
493 Blue Goldfish 2.0 by Stan Phelps 1:01:19

11M ago1:01:19

1:01:19

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…

1
492 Presentation Ready by Terri Sjodin 59:05

11M ago59:05

59:05

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…

1
Three Strategies Every Healthcare Executive Must Implement 22:54

11M ago22:54

22:54

Three Strategies Every Healthcare Executive Must Implement to Stay Relevant in 2025 and Beyond In the rapidly evolving landscape of healthcare, staying ahead requires foresight and strategic planning. As we approach 2025, there are three critical strategies that every healthcare executive must embrace to remain relevant and drive success. These str…

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491 Lean Marketing by Allan Dib 1:25:30

11M ago1:25:30

1:25:30

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…

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Shocking Realities About the Near Future of Healthcare 9:23

11M ago9:23

9:23

Shocking Realities About the Near Future of Healthcare In the very near future, patients will be equipped with small, non-intrusive devices that provide continuous monitoring of multiple biosensors. These devices will be available at no cost to all patient communities, improving access to underserved areas. These remote AI copilots will be connecte…

1
490 Inside The Black Box by Bob Hoffman 50:38

11M ago50:38

50:38

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…

1
It's Time: I'm Going to Retire 4:35

12M ago4:35

4:35

Dear listeners, all good things must come to an end so I’m making this short announcement to let you know that I’m going to stop producing The Marketing Book Podcast and happily fade away from the world of marketing and sales. Have a listen to why I'm bowing out from what has been a lot of fun for me and what's next!…

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489 The Content Entrepreneur by Joe Pulizzi 1:14:39

12M ago1:14:39

1:14:39

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…

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The Four Big Opportunities for AI in Medical Devices 14:19

12M ago14:19

14:19

The next three years will be transformative for the integration of artificial intelligence (AI) in the medical device industry. As we stand on the brink of this new era, I see four major opportunities where AI can significantly impact the sector: Experiential Value, Anticipatory Value, Clinical Value, and Enterprise Value. Let’s dive into each of t…

1
The Future of Healthcare Environments 24:34

12M ago24:34

24:34

Impact of the Six Big Disruptors on Hospital and Clinic Environments Understanding the significant impact of these six big disruptors can transform hospital and clinic environments, enhancing patient care, staff efficiency, and overall operational success. 1. Experiential The patient and provider experience can be significantly improved through tho…

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488 Social Media Explained 3.0 by Mark Schaefer 1:22:22

12M ago1:22:22

1:22:22

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…

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487 The ABM Effect by Alisha Lyndon 59:48

1y ago59:48

59:48

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…

1
BONUS! They Ask, You Answer in German by Rene Neubach 52:54

1y ago52:54

52:54

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, f…

1
486 Public Speaking With Confidence by Philipp Humm 1:00:24

1y ago1:00:24

1:00:24

Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has wo…

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485 The Customer Copernicus by Charlie Dawson 1:11:17

1y ago1:11:17

1:11:17

The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge b…

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484 The Unsold Mindset by Colin Coggins and Garrett Brown 1:15:34

1y ago1:15:34

1:15:34

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing book as much about life as it is about selling." What if the greatest salespeople on the planet are the opposit…

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483 Immersion by Paul Zak 1:01:28

1y ago1:01:28

1:01:28

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, ent…

1
Chaotic Change Mastermind Training 1:15:40

1y ago1:15:40

1:15:40

I am delighted to share news that the "Chaotic Change Masterclass Audiobook," (a $185 value) is now available for free download. Also, don’t forget to pre-order my book Chaotic Change. The book will be available for pre-order in May and full purchase in June 2024. Mastermind program link https://www.buzzsprout.com/2286805/14859270 The Masterclass M…

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482 Designing Brand Identity by Rob Meyerson 1:22:43

1y ago1:22:43

1:22:43

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barrier…

1
Chaotic Change Audiobook Introduction 16:27

1y ago16:27

16:27

I'm very excited to announce that we are on track to release both the book and the audiobook of chaotic change. The first week of June 2024. I have included a complete introduction of the audiobook for your listening. If you're interested in getting on the list for the book announcement please visit nickwebb.com, and click on the banner with the bo…

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481 B2B Social Selling Strategy by Julie Atherton 58:16

1y ago58:16

58:16

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales per…

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480 MKTG STINX by Bob Hoffman 1:08:19

1y ago1:08:19

1:08:19

MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about a…

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479 The Brand Benefits Playbook by Allen Weiss 1:08:54

1y ago1:08:54

1:08:54

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in th…

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478 Organic Social Media by Jenny Li Fowler 1:24:59

1y ago1:24:59

1:24:59

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed …

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Nicholas Webb Podcasts

Podcasts Worth a Listen