In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧
…
continue reading
Yoann Pavy Podcasts
Riding Unicorns is the go-to podcast for anyone interested in venture capital and high-growth startups. Hosted by VCs James Pringle and Hector Mason, the show explores what it takes to build and back successful tech unicorns. Each episode features candid conversations with top founders, operators, and investors—unpacking the strategies, challenges, and insights behind scaling category-defining companies. From fundraising and product-market fit to hiring, growth, and beyond, no topic is off-l ...
…
continue reading

1
Pattern recognition and backing Europe's next unicorns with Andrei Brasoveanu, Partner @ Accel
39:32
39:32
Play later
Play later
Lists
Like
Liked
39:32From international math olympiads to high-frequency trading to leading deals at Accel, Andrei Brasoveanu has carved one of the most impressive careers in European tech. After a decade on Wall Street as a quant, he joined Accel’s London office and quickly became one of their top investors—backing breakout companies like Celonis and, more recently, P…
…
continue reading

1
Building Europe’s Investment Rails with Martin Kassing, Founder & CEO @ Upvest
40:12
40:12
Play later
Play later
Lists
Like
Liked
40:12This week on Riding Unicorns, we're joined by Martin Kassing, founder and CEO of Upvest, one of Europe’s fastest-growing fintech infrastructure companies. Martin’s journey spans private equity, Rocket Internet, multiple startups, and now leading a company that powers investment products for the likes of Revolut and N26. In this wide-ranging convers…
…
continue reading

1
RU Summit 2025 with Yoann Pavy and Oana Jinga, in Partnership with Cooley LLP
33:43
33:43
Play later
Play later
Lists
Like
Liked
33:43In this special Riding Unicorns episode, recorded live during London Tech Week and hosted at Cooley’s London HQ, we bring you two candid conversations from the frontline of startup building. 🚀 First up: Yoann Pavy, a growth marketing veteran (ex-Deliveroo, Depop, Perkbox), shares why distribution-first thinking is flipping product development on it…
…
continue reading

1
From Founder Failure to Building a €100M+ European VC Fund with Apostolos Apostolakis, Managing Partner @ VentureFriends
35:21
35:21
Play later
Play later
Lists
Like
Liked
35:21In this episode, we’re joined by Apostolos Apostolakis, the founder-turned-VC behind VentureFriends, a pan-European pre-seed and seed fund known for backing consumer and fintech breakouts like Plum, Blueground, Huspy, Carmoola and Instashop. Apostolos shares a remarkable story of resilience — from scaling a startup to €100M+ in revenue and 500 empl…
…
continue reading

1
Investing as a multi-stage fund into Europe's top startups with Deepka Rana, Principal @ Northzone
35:00
35:00
Play later
Play later
Lists
Like
Liked
35:00In this episode, we’re joined by Deepka Rana, Principal at leading venture fund Northzone, early backers of Klarna, Truelayer, Spotify, iZettle, Kahoot, and Personio. Deepka shares her journey from physics at Imperial and investment banking to investing in some of Europe’s most exciting startups. We unpack: 💸 What it’s like to operate a billion-dol…
…
continue reading

1
🔮 Live from Money2020 in Amsterdam - Content Is the Company: Rethinking Business in the Age of Media with Sebuh Mesfin
1:01:15
1:01:15
Play later
Play later
Lists
Like
Liked
1:01:15In this episode, Content Is the Company, we explore how content has evolved from a marketing tool to the core of modern business strategy. From product development to distribution and monetization, discover how leading companies are building entire business models around content, and why you should too. 🖇 Follow links 🖇 👉 Sebuh Mesfin on Linke…
…
continue reading

1
Building voice-AI infrastructure and scaling go-to-market globally with Carles Reina, GTM @ ElevenLabs & Angel Investor
48:20
48:20
Play later
Play later
Lists
Like
Liked
48:20In this episode of Riding Unicorns, we’re joined by Carles Reina, Go-to-Market Lead at ElevenLabs, an AI Audio research and deployment company that tripled it's valuation to $3.3BN in January, after confirming a new $180M funding round. From starting out as a banker in Barcelona to scaling Uber’s first European team, and now investing in over 70 st…
…
continue reading

1
Building the universal integration layer for modern products and raising a Series A from GV with Romain Sestier & Guillaume Lebedel, Co-Founders @ StackOne
47:42
47:42
Play later
Play later
Lists
Like
Liked
47:42In this episode of Riding Unicorns, we're joined by Romain Sestier and Guillaume Lebedel, the co-founders of StackOne, a rapidly growing startup that’s building the universal integration layer for modern SaaS and AI products. Hot off the back of their $20M Series A led by GV, the duo joins us to share their journey, insights, and lessons from the t…
…
continue reading

1
Capsule Scale-Up 50 Panel with Poly AI, Flo Health, Carmoola, & Xampla
46:55
46:55
Play later
Play later
Lists
Like
Liked
46:55Recorded live at the Capsule Scale-Up 50 event in London on 30th April 2025, this episode features a standout panel discussion moderated by our co-host James Pringle. The Scale-Up 50 is Capsule’s flagship celebration of the UK’s fastest-growing, most exciting scale-ups, recognising the founders, leaders, and investors driving the next generation of…
…
continue reading

1
Building the Future of Marketing with Raffi Salama, CEO & Co-Founder @ Passionfruit
51:41
51:41
Play later
Play later
Lists
Like
Liked
51:41In this episode of Riding Unicorns, James Pringle is joined by Raffi Salama, Co-Founder & CEO of Passionfruit, a fast-growing marketing OS used by the world’s most ambitious brands to orchestrate campaigns across resourcing, planning, execution, and tracking. Raffi shares his journey from launching David Beckham’s Inter Miami football club to scali…
…
continue reading

1
Building the premium venture studio and fund for consumer brands with Mike Jones, Founding Partner @ Science
51:18
51:18
Play later
Play later
Lists
Like
Liked
51:18Subscribe to the Reading Unicorns newsletter here. Follow Riding Unicorns on LinkedIn here. Subscribe to the Riding Unicorns YouTube channel here. In this episode we're joined by Mike Jones, Managing Partner at Science Inc., a trailblazing venture studio behind breakout brands like Dollar Shave Club, Liquid Death, and DogVacay (merged with Rover). …
…
continue reading

1
Investing in the future of KidsTech, Gaming and Media with Dylan Collins, Founder @ SuperAwesome (acq. Epic Games)
43:47
43:47
Play later
Play later
Lists
Like
Liked
43:47Subscribe to the Reading Unicorns newsletter here. Follow Riding Unicorns on LinkedIn here. Subscribe to the Riding Unicorns YouTube channel here. In this episode of Riding Unicorns, we’re joined by legendary repeat founder Dylan Collins, known for building and exiting three companies—including SuperAwesome, acquired by Epic Games. Dylan takes us o…
…
continue reading

1
Investing in the B2B Fintech sector with Mark Beeston, Founder @ Illuminate Financial
41:09
41:09
Play later
Play later
Lists
Like
Liked
41:09Subscribe to the Reading Unicorns newsletter here. Follow Riding Unicorns on LinkedIn here. Subscribe to the Riding Unicorns YouTube channel here. In this episode of Riding Unicorns, James Pringle and Hector Mason are joined by Mark Beeston, Founder and Managing Partner at Illuminate Financial—a thesis-driven venture capital firm investing in B2B F…
…
continue reading

1
The firm with a 1-in-6 unicorn investment rate. Staffan Helgesson, General Partner @ Creandum
47:48
47:48
Play later
Play later
Lists
Like
Liked
47:48Subscribe to the Reading Unicorns newsletter here. Follow Riding Unicorns on LinkedIn here. Subscribe to the Riding Unicorns YouTube channel here. This episode sees James Pringle and Hector Mason sit down with Staffan Helgesson, General Partner of Creandum. Creandum is one of Europe's top early stage investors focused on Seed and Series A across a …
…
continue reading

1
Doing data driven VC differently with Joseph Pizzolato, Managing Partner @ Defiant VC
42:16
42:16
Play later
Play later
Lists
Like
Liked
42:16Subscribe to our newsletter here. Follow us on LinkedIn here. Subscribe to our YouTube channel here. Joseph Pizzolato is the Founder & General Partner at Defiant VC, a newly launched venture fund bringing a tech-first approach to investing. Joseph shares his journey from engineering to venture capital, his experiences at Vitruvian Partners and Feli…
…
continue reading

1
The future of car finance with Aidan Rushby, Co-founder & CEO @ Carmoola
48:28
48:28
Play later
Play later
Lists
Like
Liked
48:28Subscribe to our newsletter here. Follow us on LinkedIn here. Subscribe to our YouTube channel here. In this episode of Riding Unicorns, we’re joined by Aidan Rushby, Founder & CEO of Carmoola, a fintech company reinventing the way people buy used cars through a seamless, mobile-first car finance experience. Aidan shares his journey from running a …
…
continue reading

1
What is Corporate Venture Capital and how to do it well with Mike Smeed, Managing Director @ InMotion Ventures
54:28
54:28
Play later
Play later
Lists
Like
Liked
54:28Subscribe to our newsletter here. Follow us on LinkedIn here. Subscribe to our YouTube channel here. Mike Smeed, Managing Director at InMotion Ventures, Jaguar Land Rover’s corporate venture capital arm. Mike shares his journey from a career in finance to leading one of the most active CVCs in the UK. He provides unique insights into the role of co…
…
continue reading

1
Scooter regulation, supporting Lando to be a F1 driver, going all-in and reinventing Pensions with Adam Norris, Founder & CEO @ Pure Electric
49:35
49:35
Play later
Play later
Lists
Like
Liked
49:35Subscribe to our newsletter here. Follow us on LinkedIn here. Subscribe to our YouTube channel here. This week on Riding Unicorns, we’re joined by Adam Norris, Founder & CEO of Pure Electric, one of the leading premium electric scooter brands. Adam is also well known for playing a key role in managing the career of his son, Lando Norris, McLaren F1…
…
continue reading

1
The next wave of Open Banking and what it means for customers with Stefano Vaccino, Founder and CEO @ Yapily
37:55
37:55
Play later
Play later
Lists
Like
Liked
37:55Stefano Vaccino is the Founder and CEO of Yapily, a leading open banking infrastructure provider. Stefano shares his unique journey from a career in nanotransistor research and investment banking to discovering his passion for technology and founding Yapily. We explore how open banking regulations like PSD2 inspired him to create a mission-driven c…
…
continue reading

1
Markeplaces, hard truths and angel investing with Mandeep Singh, ex-Founder @ Trouva (acq by Made.com).
46:51
46:51
Play later
Play later
Lists
Like
Liked
46:51Mandeep Singh is an angel investor and co-founder and former CEO of Trouva, a marketplace for independent boutiques that was acquired by Made.com. Mandeep takes us through his journey from founding Trouva, navigating its growth, and the eventual exit, to his current role as an active angel investor with a portfolio of over 80 companies. In this epi…
…
continue reading

1
The operational side of building a credit card rocketship with Tim Chong, Co-Founder & CEO @ Yonder
47:43
47:43
Play later
Play later
Lists
Like
Liked
47:43Tim Chong is the Co-Founder and CEO of Yonder, a modern lifestyle rewards credit card designed for young city adventurers. Tim shares his journey from growing up in Australia and a career in consulting to working at ClearScore and ultimately founding Yonder. We delve into the evolution of the Yonder product and brand, from solving credit challenges…
…
continue reading

1
Going Public, democratising Pensions and scaling to the USA with Romi Savova, Founder & CEO @ PensionBee
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18This week on Riding Unicorns, we’re joined by Romina Savova, Founder & CEO of PensionBee, the platform transforming how people manage their pensions. With over 260,000 customers and £5.5 billion in assets under management, PensionBee has become a household name in the UK. Romina shares the journey of building a public company that empowers consumer…
…
continue reading

1
🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral
29:36
29:36
Play later
Play later
Lists
Like
Liked
29:36In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances. This week is all about the new viral Linkedin AI sensation, Boardy. Chapters 📌 00:00:0…
…
continue reading

1
Implementing change for startups and talent at a the government level with Dom Hallas, Executive Director @ Startup Coalition
53:30
53:30
Play later
Play later
Lists
Like
Liked
53:30This week on Riding Unicorns, we're joined by Dom Hallas, Executive Director at the Startup Coalition, the policy voice for UK tech startups and scaleups. Dom brings a wealth of insight into the intersection of tech, venture, and public policy, offering a fascinating look into the state of the UK ecosystem during a time of governmental and economic…
…
continue reading

1
The USA's most active investor with Ron Levin, Managing Partner @ Alumni Ventures
43:00
43:00
Play later
Play later
Lists
Like
Liked
43:00Ron Levin is the Managing Partner at Alumni Ventures, the most active venture capital firm in the US. Hector spoke to Ron to discuss his journey from entrepreneur to investor and his insights on scaling ventures and building impactful companies. Ron shares his fascinating career story, from organising trading card shows as a teenager to founding th…
…
continue reading

1
The talent flywheel, product management and more with Martin Sokk, Co-Founder & CEO @ Lightyear
44:59
44:59
Play later
Play later
Lists
Like
Liked
44:59Martin Sokk is the Co-Founder and CEO of Lightyear. He joined Hector to discuss his journey from product management at Wise (formerly TransferWise) to building a company revolutionising retail investing in Europe. Martin shares how his product-driven mindset and relentless curiosity have shaped his career, offering insights into creating 10x produc…
…
continue reading

1
🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings
26:17
26:17
Play later
Play later
Lists
Like
Liked
26:17In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where the…
…
continue reading

1
Matt Chandler, Principal @ Octopus Ventures
53:48
53:48
Play later
Play later
Lists
Like
Liked
53:48In this episode of Riding Unicorns, James is joined by Matt Chandler, Principal at Octopus Ventures, one of Europe’s leading early-stage venture capital firms. Known for his focus on consumer tech, Matt shares his journey from aspiring oil painter to venture capitalist, weaving creativity into every step of his career. Matt discusses the unique dyn…
…
continue reading

1
Sasha Kaletsky, Managing Partner @ Creator Ventures
46:02
46:02
Play later
Play later
Lists
Like
Liked
46:02Sasha Kaletsky, Managing Partner at Creator Ventures, joins James Pringle on Riding Unicorns to discuss his journey into venture capital, the evolution of Creator Ventures, and the unique insights creators bring to consumer internet investing. In this episode, Sasha dives into: The transition from an investment club to a $20M fund Backing transform…
…
continue reading

1
Marketing Icon: Rory Sutherland (audio only)
52:52
52:52
Play later
Play later
Lists
Like
Liked
52:52Rory Sutherland, Vice Chairman of Ogilvy UK, joins James Pringle and Hector Mason on Riding Unicorns to delve into the fascinating intersection of behavioural science, marketing, and business strategy. With a career dedicated to understanding human decision-making, Rory shares his unique perspective on how psychological insights can unlock growth a…
…
continue reading
Vidu Shanmugarajah is a Partner at GV (formerly Google Ventures), where he invests in transformative tech companies across Europe. In this episode of Riding Unicorns, Vidu joins James Pringle and Hector Mason to share his journey from corporate law to venture capital, highlighting how his unique background has shaped his approach to investing. Vidu…
…
continue reading

1
Edwina Johnson, GM @ MoneyGram International
43:47
43:47
Play later
Play later
Lists
Like
Liked
43:47Edwina Johnson is the General Manager of MoneyGram Online International, responsible for overseeing the company’s digital consumer business outside of North America. In this episode of Riding Unicorns, Edwina joins James Pringle and Hector Mason to talk about her diverse career, ranging from working with startups to corporate roles, as well as her …
…
continue reading

1
Paul Yacoubian, Founder & CEO @ Copy.ai
1:03:26
1:03:26
Play later
Play later
Lists
Like
Liked
1:03:26Paul Yacoubian is the Founder and CEO of Copy.ai, a company revolutionising the way businesses create marketing and sales copy by automating workflows with AI. Founded in 2020, Copy.ai initially helped distribute the value of GPT-3, but has since expanded to build an enterprise product streamlining go-to-market efforts for companies globally. In th…
…
continue reading
Charles Wells is the Founder and CEO of HelloSelf, a technology business focused on personalised psychological advice aimed at self-betterment. In this episode, Charlie joins hosts James Pringle and Hector Mason to discuss his eclectic career in marketing, charity, angel investing, and entrepreneurship, as well as the story behind HelloSelf. The bu…
…
continue reading

1
Simon Mellin, Founder & CEO @ The Modern Milkman
43:21
43:21
Play later
Play later
Lists
Like
Liked
43:21Simon Mellin is the Founder and CEO of The Modern Milkman. Their business started as a local milkround inspired by David Attenborough's Blue Planet and the need to reduce plastic waste. In the space of a few short years, they've grown from four friends and a truck to a vast network of milkmen and women working tirelessly to reduce consumer waste. …
…
continue reading
David Jarvis is the Co-Founder and CEO of Griffin. Griffin puts the bank in Banking as a Service. They combine the secure, regulated infrastructure of a bank with the speed and power of modern software into one powerful full-stack BaaS platform. Their goal is to empower companies to embed banking into their products quickly and safely. With purpos…
…
continue reading

1
Mike Soutar, Co-Founder of Shortlist Media
53:33
53:33
Play later
Play later
Lists
Like
Liked
53:33Mike Soutar worked in the media and entertainment industry since the mid-1980s, starting as a magazine journalist and editor before becoming a Publisher and Managing Director working across print, digital, and broadcast platforms in the UK and America. In 2000 Mike joined the Board of Britain’s largest magazine publisher, IPC, and was part of the B…
…
continue reading

1
George Henry, General Partner @ LocalGlobe & Latitude
49:12
49:12
Play later
Play later
Lists
Like
Liked
49:12George Henry is a General Partner at LocalGlobe. LocalGlobe is a venture capital firm that focuses on seed and impact investments. They have seeded impactful founders since 1999 at places like Citymapper, Improbable, Lovefilm, Moo, Wise, and Zoopla. They invest in startups selling to consumers, small businesses, and enterprises. They are lean, data…
…
continue reading
Richard Anton is the Co-Founder and General Partner at Oxx. Oxx partners with the most promising European B2B software companies at the scale-up stage. As a specialist SaaS investor, Oxx provides each entrepreneur with a support system of unique specialist expertise and network, and a culture of unfaltering partnership and absolute conviction. The …
…
continue reading

1
🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux
1:16:33
1:16:33
Play later
Play later
Lists
Like
Liked
1:16:33In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active par…
…
continue reading
Tim Creswick is the CEO and Founder of Vorboss. Vorboss is a dedicated fibre network and internet service purpose-built for the needs of London’s most demanding businesses. They are the only internet service provider that offers 10Gbps as a minimum—meaning that their network can cope with the demands of the most data-hungry businesses for the next …
…
continue reading

1
🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub
57:41
57:41
Play later
Play later
Lists
Like
Liked
57:41In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on …
…
continue reading

1
🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective
52:24
52:24
Play later
Play later
Lists
Like
Liked
52:24This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the futur…
…
continue reading
Oana Andreea Jinga is a CCO and Co-founder of Dexory. They develop robotics and AI logistics solutions to drive better business decisions. Through their DexoryView platform, they automate data collection and build real-time fed digital twin technology that unlocks insights across all levels of warehouse operations. Oana joins James Pringle and Hect…
…
continue reading

1
🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa
55:09
55:09
Play later
Play later
Lists
Like
Liked
55:09In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌 [00:00:00] Intro [00:06:38] Cl…
…
continue reading
Gareth Jefferies is a Partner at RTP Global, a global, early-stage venture capital firm, backing ambitious founders who are reshaping the world with technology. Their track record speaks for itself; over 110 investments worldwide, with one in 10 becoming multi-billion dollar companies including Datadog, DeliveryHero, and Cred. Gareth joins James Pr…
…
continue reading

1
🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF
49:51
49:51
Play later
Play later
Lists
Like
Liked
49:51On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four …
…
continue reading

1
🔮 Live episode from Money 20/20 in Amsterdam with Irina Chuchkina, CMO at Volt.io
42:58
42:58
Play later
Play later
Lists
Like
Liked
42:58In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insig…
…
continue reading
Akshat Goenka is a Partner at Moonfire. Enabling European entrepreneurs to dream big and execute fully on their bold ideas at the very earliest stages of their journeys is Moonfire’s passion and cause. Moonfire can help entrepreneurs at the very start of their journeys to create the right foundations to drive growth exponentially. Moonfire lights a…
…
continue reading

1
🔮 Roasting Marketing Job Descriptions, Navigating Unrealistic Job Expectations | IGWT Mini Episode About Marketing, Growth, Startups
29:48
29:48
Play later
Play later
Lists
Like
Liked
29:48In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for mar…
…
continue reading