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Building the Future of Marketing with Raffi Salama, CEO & Co-Founder @ Passionfruit

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Manage episode 482659796 series 3362184
Content provided by Riding Unicorns Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Riding Unicorns Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Riding Unicorns, James Pringle is joined by Raffi Salama, Co-Founder & CEO of Passionfruit, a fast-growing marketing OS used by the world’s most ambitious brands to orchestrate campaigns across resourcing, planning, execution, and tracking.

Raffi shares his journey from launching David Beckham’s Inter Miami football club to scaling Passionfruit across London, Lisbon, and now New York. What started as a freelance marketplace has evolved into a full-stack platform for marketing teams in the AI era, already used by the likes of PepsiCo, L’Oreal, Motorway, and Klaviyo.

We explore:

🛠 The evolution of Passionfruit from talent marketplace to vertical SaaS
🎯 Why every marketing campaign is like launching a mini business
🤖 How AI and voice tooling are changing workflows inside enterprises
🧠 Dogfooding, distribution, and why Passionfruit must walk the talk
🎥 Creators as employees — and the future of influencer equity
📊 Why distribution is the biggest challenge of the AI age
⚖️ The 3 hiring principles that drive Passionfruit’s culture and velocity
📈 Raffi’s personal evolution as a founder from “glorified intern” to visionary CEO
🍽 His dream dinner guests (with a little NFL chat thrown in)

This is a must-listen for anyone building in B2B SaaS, marketing, or the future of work, or simply curious about what a next-gen startup looks like under the hood.

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 482659796 series 3362184
Content provided by Riding Unicorns Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Riding Unicorns Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Riding Unicorns, James Pringle is joined by Raffi Salama, Co-Founder & CEO of Passionfruit, a fast-growing marketing OS used by the world’s most ambitious brands to orchestrate campaigns across resourcing, planning, execution, and tracking.

Raffi shares his journey from launching David Beckham’s Inter Miami football club to scaling Passionfruit across London, Lisbon, and now New York. What started as a freelance marketplace has evolved into a full-stack platform for marketing teams in the AI era, already used by the likes of PepsiCo, L’Oreal, Motorway, and Klaviyo.

We explore:

🛠 The evolution of Passionfruit from talent marketplace to vertical SaaS
🎯 Why every marketing campaign is like launching a mini business
🤖 How AI and voice tooling are changing workflows inside enterprises
🧠 Dogfooding, distribution, and why Passionfruit must walk the talk
🎥 Creators as employees — and the future of influencer equity
📊 Why distribution is the biggest challenge of the AI age
⚖️ The 3 hiring principles that drive Passionfruit’s culture and velocity
📈 Raffi’s personal evolution as a founder from “glorified intern” to visionary CEO
🍽 His dream dinner guests (with a little NFL chat thrown in)

This is a must-listen for anyone building in B2B SaaS, marketing, or the future of work, or simply curious about what a next-gen startup looks like under the hood.

  continue reading

200 episodes

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