Sharing the unspoken sides of running a business and showing up online, Starting The Conversation is for entrepreneurs craving honest conversations and practical advice. Tune in each Tuesday for a dose of actionable expertise and inspiring stories from those who ‘get it’.
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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
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Eavesdrop into a conversation between my friends and I around the subjects of mental health, emotional wellbeing, spirituality and personal development.
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Celebrating the worlds best documentary wedding photographers
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CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate a ...
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318 | What actually is a business strategy? My expert definition...
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19:03Business strategy... essential to growth but somehow a concept that gets incredibly overcomplicated and misunderstood. I'm all for making things simple, so tune in to this episode to hear how I (a business strategist) define it. You'll be clearer on the role certain topics play and explore what areas you're needing to focus on in your business. ___…
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The Confidence Blueprint: Kira Matthews on Turning Self-Doubt into Your Superpower
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47:24Welcome to another episode of Building Your Brand! Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In th…
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Get Noticed: Pippa Goulden on Making PR Work for You
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33:53
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33:53Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us. Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), a…
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317 | Hosting retreats... 7 things I wish I'd known
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22:31
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22:31I've been hosting retreats for 6 years and there's a LOT I've learned the hard way. Each time I host a retreat I get the same questions - what does it cost? what is involved? are they good for your business? So, with my most recent retreat just a few weeks ago, I figured now would be the time to sit down and share all. Tune in to learn 7 things nob…
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Pitching, Negotiating & Landing Brand Collaborations with Phoebe Sherman
34:09
34:09
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34:09Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe. In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fi…
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316 | Why a selfish business model is a strategic one - how to make it work for you
16:07
16:07
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16:07Does your business work for you? Does it truly meet your needs? I used to think these questions were a bonus... an afterthought, if you will. But I've come to learn just how essential it is that our businesses are built on our terms - and it's not for the reason you may expect. Listen in as I walk you through why a selfish business is a good one, a…
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Building Sustainable Brands with Teresa Ferreira
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35:23In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on…
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315 | Swap overwhelm for intention with THIS exercise
13:27
13:27
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13:27Feeling overwhelmed when running a business isn't just normal; I think it's inevitable. When the task list feels never-ending and the options for growth outweigh your capacity, it's important to know how to give yourself clear focus and take the right action. Tune in to learn my go-to exercise for gaining clarity on my decisions and confidence that…
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Small but Mighty: Nicky Borowiec on Competing with Agencies and Winning
38:18
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38:18In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, …
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314 | How I monetise my email list & SELL via email, with ease
22:47
22:47
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22:47My email marketing is the most profitable marketing channel and it's a platform I believe we could all focus on more. Tune in to hear the 4 practical strategies I use to ensure my email list generates money, without the ick of selling all the time. _____ Ready to go from ignoring your email strategy to benefiting from the sustainability, ease & mos…
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The Honest Truth About Writing a Business Book with Alice Benham
53:43
53:43
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53:43There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins an…
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313 | Craft a clear & compelling MISSION with 3 questions
20:59
20:59
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20:59Ever struggled to describe what your business actually does? Tune in as I walk you through my tried-and-true method for clarifying what you do, who it's for, and why you're great. _____ Ready to dive into my Clarity Workbook and work through prompts that are guaranteed to clarify your purpose, mission, vision & values? Shop here to bring confident …
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Designing Spaces That Reflect Your Brand with Becca Mizzi-Harris
34:20
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34:20Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand. We explore how to create spaces that truly refle…
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312 | My profit grew 80% in one year - here's how I did it
30:53
30:53
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30:53I will never shy away from sharing my numbers, and this episode truly takes you behind the scenes of my latest tax return. This time last year, I felt disheartened seeing revenue growth without corresponding profit growth. Fast forward to now, and profit has increased significantly- all thanks to the actions I'm discussing in this episode... _____ …
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Getting Results on Threads: A Conversation with Felly Day
34:50
34:50
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34:50I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business. Felly has been using Threads consistently and has seen great success in attracting …
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311 | Take control of your financial growth in 5 steps
23:43
23:43
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23:43Money in business can easily become one of the most overwhelming parts of running a company, but it doesn't have to be. In fact, the more we address the topic and take action, the more confidence and growth we will experience. Tune in to discover my top 5 tried and tested tips to ensure you feel in control of your business finances. _____ Ready to …
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The Emotional Labour of Community Building with Frankie Tortora from Doing it for the Kids
34:26
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34:26In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster! Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it. Whether y…
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310 | 9 invaluable lessons from 9 years in business - reflecting on my journey
24:59
24:59
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24:59Today is my BIRTHDAY which means a) I've reached 27 and more excitingly b) it's the business' birthday too, this year celebrating 9 years since I took the leap to work for myself! In today's episode, I'm taking you down memory lane and unpacking the most valuable lessons this experience has taught me. Tune in to hear more of my journey and learn th…
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How to Overcome Fear and Share Your Work Online with Sam Kennedy Christian
36:14
36:14
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36:14Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers.…
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309 | Answering YOUR business dilemmas - comparison, pricing & diversification
21:34
21:34
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21:34Listen in to hear my expert take on your business dilemas. Got a business challenge you want my take on? Email me [email protected] _____ Join the I Do Handmade Hub HERE to access exlcusive opportunities, expert guidance & likeminded community. Watch this episode on YouTube. Connect with me - Instagram | Website | LinkedIn | Weekly Emails…
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308 | 3 questions to set your Q2 up for success in business
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14:15
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14:15As we approach a new quarter, it's time to step back and work ON your business. No matter what Q1 held for you, this is the opportunity to refine your vision, tighten your strategy and set yourself up for an action and results filled quarter. Listen in for the 3 steps I follow every quarter, to set myself up for success. _____ Interested in joining…
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Stop Hiding, Start Selling: With Hayden Burgess
44:15
44:15
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44:15In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses. I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself! Key Takeaways: Having good business acumen is …
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Creative Boom: 16 Years of Championing Creatives with Katy Cowan
54:05
54:05
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54:05This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Back when I graduated Creative Boom was a huge source of inspiration on my graphic design jo…
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307 | The 3 pillars of working ON your business & how to prioritise it
26:52
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26:52Tired of working ON your business always falling to the bottom of your to-do list? This episode will break down ON vs IN the business tasks, my 3 habits that make up ON the business tasks & how to prioritise them, even when life gets busy. _____ Interested in joining ON IT? Join the waitlist here to be first in line when doors reopen in March. Watc…
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The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out
49:28
49:28
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49:28This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founde…
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306 | Why you're not growing in 2025 (and what to do about it)
20:04
20:04
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20:04Had a flat start to the year? Not making the progress you expected or hoped to? Tune into this episode as I break down the 3 main reasons standing between you and your 2025 success. Atomic Habits by James Clear Podcast about 3 exercises to cast vision _____ Interested in joining ON IT? Join the waitlist here to be first in line when doors reopen in…
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The Power of Sharing Your Values in Your Business with Siobhan Strode
45:16
45:16
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45:16This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in…
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305 | Teenage entrepreneur - what helped & hindered me starting young
26:37
26:37
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26:37I fell into business at just 17 years old and I've got a LOT to say about how my age impacted that experience. Everyones origin story is different, so tune in to hear my perspective as a teenage business onwner. Know a teenage aspiring business owner? Maybe you want to pass this episode on to them... _____ Interested in joining ON IT? Join the wait…
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The One Thing Missing From Your Brand: Discover the Magic of Storytelling with Hilary Salzman
54:42
54:42
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54:42This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand s…
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304 | Productivity tips that WORK - 5 tools that save me time
26:07
26:07
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26:07Let's stop wishing and waiting for more time, and start looking at how we can get the most out of the time we have. Tune in to discover 5 strategies I use in my business every day which have consistenbtly saved me time and helped me to do more, in less time. _____ Interested in joining ON IT? Join the waitlist here to be first in line when doors re…
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ADHD, Autism & Building a Creative Business with Meg Fatharly
33:01
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33:01This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, worksho…
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303 | 7 YEAR(!) podcast birthday - juicy Q&A about the journey, mistakes & lessons
41:56
41:56
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41:567 years ago today I made my best business decision ever - to begin this show. I didn't know what I was doing. Nobody seemed to care. But I had the seed of an idea and all the messy action to make it happen. Fast forward to today and this podcast has been transformative for business, not just for the growth and impact it's enabled, but also for the …
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The Highs and Lows of Hosting a Digital Event with Anna Dower
43:15
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43:15This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today's episode is with my good friend Anna Dower, co-host of the brilliant online event, The…
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EPISODE 34 - SET FOR SUCCESS SUMMIT AND CHEESE WITH MICAELA KARINA
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50:36EPISODE 34 - SET FOR SUCCESS SUMMIT AND CHEESE WITH MICAELA KARINA The summit is a free to attend online event for photographers over 3 days between the 10th and the 12th of February 2025 with 18 industry leading speakers, including the likes of Sam Hurd, Corey Potter, Melissa Love, Lisa Devlin, Faye Cornhill, Adam Lowndes, Anna Pumer and many many…
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