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Introduction
In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward!
Key Takeaways
- Sonic branding is the strategic use of sound to create a cohesive brand identity.
- Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds.
- When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke.
- Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions.
- Consistency is key when it comes to sonic branding.
Episode Highlights
- 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important.
- 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity.
- 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not.
- 10:22: They share their process for creating a sonic branding strategy for a brand.
- 14:39: George and Luke offer advice on how small business owners can start using sonic branding.
- 29:17: They discuss how sound effects can be used in sonic branding.
- 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand.
- 44:02: They emphasize the importance of consistency in sonic branding.
About the Guests:
- Website: hearmeoutmusic.co
Mentioned in the Episode
End Credits
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)
If you enjoyed this episode please leave a 5* rating and review!
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