Welcome to The Ultimate Blog Podcast- your go-to resource for turning your blog into a thriving business! If you're ready to stop treating your blog like a hobby and start building a profitable, sustainable online business, you're in the right place. Whether you're just starting out or have been blogging for years and feel stuck, we're here to help you navigate the technical side, grow your audience and monetize with confidence. Every Tuesday we bring you quick actionable tips and expert ins ...
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Amy Reinecke & Jennifer Draper Podcasts
A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.
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Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Jenny Melrose: Business Strategist
Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all wi ...
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The Ultimate Blog Roadmap: How to Go from Overwhelmed to Thriving with Amy Reinecke & Jennifer Draper
30:04
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30:04Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms. The foundation begins with clarity. Many content creators struggle with the "multi-p…
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How to Use ChatGPT Prompts to Create Content Faster and Smarter
14:28
14:28
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14:28Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only whe…
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Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings. But here's my confession: the moments that transformed my TPT business came from reluctantly attend…
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Using Data to Make Decisions in Your Blogging Business with Ally Anderson
36:02
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36:02If looking at the data on the backend of your blog overwhelms you, you’re not alone. But using data to make decisions in your blogging business is crucial – and on this episode of the Ultimate Blog Podcast, Ally Anderson is breaking down the basics you need to know. Ally is a data-backed marketing strategist who helps business owners figure out wha…
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How to Get Media Coverage with Mickie Kennedy
28:45
28:45
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28:45Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality…
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My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons. • I tell you just how much extra money I made in March from my game board and task cards... • Sending freebies to your email list with an upsell can generate a…
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The Neuroscience of Storytelling and Why Our Brains Crave Stories with Susan Lovett
42:40
42:40
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42:40If you’ve ever gotten lost in a book, teared up during a movie, or felt instantly connected to a stranger online because of something they shared – you’ve felt the power of storytelling in action. But did you know there’s actual science behind why our brains respond so strongly to stories? In this episode of The Ultimate Blog Podcast, we interviewe…
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This week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development. • Learn how to know if a product will be profitable before creating it • …
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Crafting Content that Aligns with Your Product
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13:13Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't rea…
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Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when …
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Why Storytelling Matters and How to Do It Well with Jessica Graham
26:24
26:24
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26:24One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful. In this episode of The Ultimate Blog Podcast, we interviewed Jessica Graham, brand story strategist for entrepreneurs, nonprofits, and small businesses, to …
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The Harsh Truth: Not All TPT Resources Can Be SEO'd
9:36
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9:36Ever wondered why your meticulously crafted TPT resources aren't getting found, despite your best SEO efforts? After nine years as a TPT seller and five years coaching other teacher entrepreneurs, I've discovered a hard truth: most sellers are solving the wrong problem. The issue isn't that your resources lack proper search optimization. It's that …
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If the phrase “search engine optimization” makes you break into a sweat, you’re not alone. SEO feels intimidating for a lot of bloggers and small business owners… but it doesn’t have to be. On this episode of The Ultimate Blog Podcast, we Interviewed Bekah Read, SEO educator and founder of Rebecca Read Creative, to talk about how to make SEO doable…
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Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape. I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a rep…
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Evergreen vs Seasonal TPT Products Which Makes More Money?!
17:53
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17:53Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages. Evergreen resources—those without holiday-specific elements that teachers can use …
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Your Summer Roadmap: How Teachers Can Start a Profitable Blog
22:47
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22:47Are you a teacher who wants a better way to make some extra money, or a creative outlet that helps people? Blogging might be perfect for you – and summer is a great time to get started. Tune in to hear why teachers are uniquely positioned to start profitable blogs, how to set yourself up for success this summer so you can maintain your blogging bus…
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Building Your Brand with Youtube with Sarina Correa
38:02
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38:02Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential. Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social p…
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5 TPT Seller Non-Negotiables for Growth on Teachers Pay Teachers
21:31
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21:31Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace. • Consistent product creation remains critical for driving traffic and sales, even during busy seasons • Market …
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The Future of Blogging: AI, Productivity & Content Creation Hacks with Jenny Melrose
28:24
28:24
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28:24If you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and …
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How to Build a Content Creation Strategy That Drives Results
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12:50Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy. Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertis…
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Beyond TPT: Ways to Diversify Your Income with Carlin Liborio
29:57
29:57
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29:57Carlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks. Grab your ticket to Teacher Seller Summit to learn more abou…
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Building a Decor Blog That Feels Like Home: Wendy Schneider’s Story
38:28
38:28
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38:28We love it when we get to chat with members of our Ultimate Blog Roadmap community — and today, we’re excited to introduce you to Wendy Schneider, the creative force behind Flairfully Yours. Wendy’s story is one of self-discovery, career pivots, and finding the courage to finally build something of her own. Tune in to hear why she started her blog,…
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The Middle Ground: Finding Success Between DIY and Delegation with Janice Cook
33:56
33:56
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33:56Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team. After 12 years as a mu…
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Stay Calm, Stay Profitable: Nervous System Regulation for Business Growth with Lahana Vigliano
31:48
31:48
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31:48Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line. Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same str…
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The 4C Method to Repurpose Your Content and Decrease Burnout with Krystle Straub
25:55
25:55
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25:55Content burnout is real, especially for bloggers juggling blog posts, social media, email marketing, and more. The pressure to constantly create fresh content can feel overwhelming. But what if you could get more content out of every blog post you write? That’s exactly what today’s guest, Krystle Straub, shared on the Ultimate Blog Podcast. She’s a…
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Blogging: The TPT Business Game Changer with Jennifer Draper and Amy Reinecke
31:42
31:42
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31:42What if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams. Having coached countless content creators to success, these former neighbors turned business partner…
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Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team. In …
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The Recipe for Blogging Success with Sweet Savory and Steph
34:30
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34:30On this episode of The Ultimate Blog Podcast, Amy and Jennifer are bringing things full circle with someone they helped with their blog years ago– and who continues to inspire them today. Stephanie Bruno, owner of Sweet Savory and Steph, is here to share how she grew a thriving blog from scratch, while juggling work, family, and life – and how she’…
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Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success. Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annu…
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Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer. At the heart of Maya's approa…
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SEO Expert Advice from Yoast: Simple Strategies to Grow Your Blog
42:02
42:02
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42:02If you’ve spent any amount of time blogging, you’ve probably heard about SEO (search engine optimization) and how important it is for improving your blog’s ranking on Google. But how do you make SEO work for you now and in the future? On today’s episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from …
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Profitable TPT Product Ideas You Haven't Thought Of
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13:01Ever felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create. From weekly warm-ups where students gradually reveal mystery pictures a…
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The Rise of Private Podcasts: Why Creators & Businesses Love Them!
7:15
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7:15Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy. Private podcasts offer what public…
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Unexpected Benefits of Blogging: Skills That Go Beyond the Blog
37:14
37:14
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37:14If you’ve been thinking about starting a blog but feel unsure about whether or not you can do it, you’re not alone. Many aspiring bloggers face doubts about their skills, tech knowledge, and ability to build a successful online presence. But as Amy, co-host of The Ultimate Blog Podcast, shares in this special episode, blogging is about so much more…
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Take the Leap of Faith with Melanie O’Reilly-Rogers
27:20
27:20
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27:20What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it. Melanie, founder of Mostly Under Control, describes herself as "not…
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Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook. The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which lim…
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Pinterest in 2025: Strategies for Growth & Success with Kate Ahl
42:19
42:19
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42:19Pinterest is always evolving, and as we head into 2025, you have to stay ahead of the latest trends and strategies. In this episode of The Ultimate Blog Podcast, Jennifer and Amy sit down with Pinterest expert Kate Ahl from Simple Pin Media to talk about everything you need to know about Pinterest in 2025. Tune in to hear what the most recent Pinte…
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Crafting Your Personal Branding Story: How to Stand Out and Make an Impact
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12:07Uncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips y…
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From Blogging to Writing a Book: Shaunda Necole’s Path to Becoming an Author
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44:19Have you ever dreamed of writing a book? For many bloggers, the idea of becoming an author is a natural extension of their love for writing, but sometimes their dreams of getting published stay on a bucket list. In this episode of The Ultimate Blog Podcast, Jennifer and Amy are excited to have Shaunda Necole back on the show to talk about how she a…
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Building Brand Authority: Strategies for Standing Out in Your Industry with Shaunda Necole
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26:15Unlock the secrets to building undeniable brand authority as we sit down with the phenomenal digital creator, Shaunda Necole. Known for her expertise in Southern soul food and the vibrant world of Las Vegas travel, Shaunda shares her decade-long journey and imparts invaluable wisdom on establishing yourself as an industry leader. We promise you'll …
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Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a t…
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Why You Need Email Marketing Systems in Your Blog Business with Allea from Duett
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35:04Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites. But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, Jennifer and Amy welcome Allea Grummert from Duett back to the show. As their resident email marketing expert, …
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My Exact Strategy to Earn an Extra $1K on TPT in March
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15:26Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January s…
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Strategies for Brand Positioning: How to Carve Your Niche & Dominate Your Industry
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12:54
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12:54Unlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your …
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One Year In: Natalie Kalmar’s Journey to Growing a Fitness & Foodie Blog
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41:24Are you thinking about making the leap into blogging, but feeling nervous? Or maybe you’re in the early stages of your blogging journey and need a little encouragement. Take this episode as the inspiration you’ve been looking for! In this episode of The Ultimate Blog Podcast, Jennifer and Amy sit down with Natalie Kalmar, a fitness and foodie blogg…
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Overcoming the Fear of Rejection in Business with Sue Bryce
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29:48Unlock the secrets to conquering business fears with the wisdom of our guest, Sue Bryce, a visionary in photography and education. Sue shares her journey of overcoming the fear of rejection and how entrepreneurs can shift the focus from seeking approval to delivering value. Discover how concentrating on the impact and solutions you offer can help y…
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Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'l…
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Authentic Blogging in the AI Era: Leverage AI Without Losing Your Voice with Kinsey Soderberg
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39:01AI is still a hot topic in the blogging world. It has the potential to revolutionize how we create content, but some people are concerned about how it can lead to inauthentic blogs that sound robotic. In this episode of The Ultimate Blog Podcast, Jennifer and Amy chat with Kinsey Soderberg about how bloggers can use AI authentically to save time an…
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How to Build Customer Trust and Loyalty: Proven Strategies for Long-Term Success
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17:46Unlock the secrets to building unshakeable customer trust and loyalty that can transform your business. This episode promises a treasure trove of strategies, from maintaining transparency and embracing customer-centric practices to the art of consistent quality delivery. Join us as we uncover why understanding your audience intimately can set you a…
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How to Create a TpT Product and Tips for Profitability
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20:57Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the…
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