Building a Brand Online with Maya Elious

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Content provided by Jenny Melrose: Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jenny Melrose: Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

2M ago 25:05

MP3•Episode home

Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.
At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.
What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.
For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.
The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.
Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.

Chapters

1. Building a Brand Online with Maya Elious (00:00:00)

2. Introduction to Influencer Entrepreneurs Podcast (00:00:14)

3. Meet Maya Ellis, Branding Strategist (00:00:39)

4. Personal Branding vs. Business Branding (00:02:00)

5. Three Pillars of Effective Content (00:03:37)

6. From Social Media to Deep Content (00:07:30)

7. Turning Your Brand into a Profitable Business (00:11:53)

8. Competing with Bigger Online Brands (00:16:22)

9. AI's Impact on Online Branding (00:18:41)

10. Build Your Brand Checklist Explained (00:23:09)

11. Final Thoughts and Takeaways (00:24:22)

448 episodes

#Business #Female Entrepreneurs #Influencer Marketing #Blogging #Entrepreneur #Marketing #Podcasting Education #Jenny Melrose: Business Strategist #Influence #Social Media Tips #Blogging Tips #Email Marketing #Instagram Marketing