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Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show ...
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She's Interesting is creating an intellectual movement for ambitious women to share real, tactical advice on business, money, and living your best life. Each week, I chat with CEOs, Founders, Scientists, Psychologists, Investors, and Change-Makers who are here to help us align our purpose with our careers—and have some fun while we’re at it. Smart, bold, and packed with insights you can actually use. Let’s get into it!
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If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smar…
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As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored …
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The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions tha…
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Welcome back to She’s Interesting — the podcast for women building careers, businesses, and lives that feel as good as they look. I’m your host, Rashel Hariri — award-winning marketer, consultant, and startup advisor. Today’s guest is Amina AlTai — executive coach, keynote speaker, and author of The Ambition Trap. With a background in brand marketi…
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Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, an…
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Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “re…
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It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Au…
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Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do wit…
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When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In thi…
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This week on She’s Interesting, I’m joined by the inspiring Ana Xavier, Founder and CEO of The Podcast Space — and a true champion for purpose-driven creators and entrepreneurs. Originally from Portugal, Ana launched her first podcast back in 2008 while still in school. After a decade in broadcasting and digital marketing across Portugal and the UK…
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Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exp…
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In this episode, I’m sharing the behind-the-scenes of my last-minute solo trip to SXSW — why I booked it, what I packed, and how I made the most of every moment. From navigating the conference alone to meeting incredible people and being intentional with my time, this is part travel diary, part smart travel guide. I cover: ✈️ Tips for traveling alo…
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When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’…
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As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Cha…
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Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapt…
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Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and …
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What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all. Chapters: 00:00 Welcome to Season Thre…
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In this episode of She’s Interesting, host Rashel Hariri sits down with Maggie Adhami Boynton, the visionary Co-Founder of ShopThing, North America’s first live video commerce platform. Maggie shares how she transformed a simple Instagram deal-hunting hobby into a thriving e-commerce business that redefines how people shop for luxury fashion. We di…
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In this inspiring episode of She’s Interesting, host Rashel Hariri sits down with Palak Dave, the founder of Embiria Social Club (ESC) and author of Beautiful Everydays: A Guide to Living in the Here and Now. Palak shares her journey from climbing the corporate ladder in senior marketing roles at TIFF and Indigo to creating a life and career center…
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The Unexpected Pause Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you. This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. St…
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I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring. Turning …
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This week we've got another YESSS GIRL!! episode of She's Interesting with Rashel Hariri and media trailblazer Amber Mac, a powerhouse in the tech and media world who has built a 7-figure media empire with AmberMac Media. In this candid and insightful conversation, we explore: (01:36) Starting in Media: Amber's journey from her early days in media …
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As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their po…
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In this episode of She’s Interesting, host Rashel Hariri sits down with Lauren Arnold, Co-Founder of Category Communications, to explore how she’s reshaping Canada’s tech PR landscape with rapid growth, bold strategies, and a mission to elevate the profiles of top founders. Lauren shares the behind-the-scenes story of building her agency, scaling a…
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As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not …
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Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers? It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. …
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Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think. As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow…
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Welcome to a special live episode of She’s Interesting, recorded at Startup Summit's Women In Tech Breakfast powered by Conexus! Join host Rashel Hariri as she sits down with Monique Simair, Founder and CEO of Maven Water & Environment, for an eye-opening discussion on resilience, overcoming setbacks, and sustainable growth. Monique’s journey from …
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Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influentia…
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As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play. What is a…
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Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now? Whi…
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In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If y…
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Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with? This is the episode, o…
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Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted t…
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Join host Rashel Hariri for an inspiring conversation with Megan Rafuse, CEO and Co-Founder of Shift Collab, Canada’s largest online mental health practice, which is female- and clinician-owned. We explore the intersections of mental health, entrepreneurship, and personal growth. Megan shares her journey from Registered Social Worker and Psychother…
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In this week's episode of "She's Interesting," I'm diving into the often overlooked but crucial step in any growth journey: pausing and reflecting. Before we can truly level up in our personal or professional lives, it's essential to take a moment to assess where we are, understand our progress, and prepare for the next steps.Join me, Rashel Hariri…
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In this episode, Rashel Hariri dives into the highs and lows of entrepreneurship with Eva Chan, an accomplished entrepreneur, angel investor, and strategic advisor. Eva is the Founder of Launch Pop, an early-stage launch lab for consumer brands based in Los Angeles. Eva details her experience as a first-time founder, the challenging choice to leave…
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Can podcast seasons boost your business? Or do you start from scratch every time a new season releases? Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content. Well, in this episode, I’m breaking down the pros and cons of choosing podcast seas…
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Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling overwhelmed? As podcast hosts, we have so much to think about, and sometimes, we don't have the time to think strategically about our show, and deter…
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What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This episode will dive into exactly that. Embrace Imperfection and Consistency When you're creating a podcast, remember that conditions don’t need to be perfect to cr…
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Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?" That's exactly what we'll dive into today. I'm Ana Xavier, a podcast marketing expert, here to break down acti…
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Join Rashel Hariri in this empowering episode of She’s Interesting as she speaks with Mary Young Ofori-Attah, the visionary CEO and Designer behind the intimate apparel brand MARY YOUNG. Since its launch in 2014, Mary Young has been a pioneer in promoting self-love and sustainability through her unique designs, impactful initiatives, and ethical ma…
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Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media? Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after …
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As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, a…
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In this episode of "She's Interesting," host Rashel Hariri shares her personal journey of transitioning from life in Canada to a new adventure in the USA. Join Rashel as she discusses the challenges and excitement of making such a significant move, the strategies she's using to build a new community, and how maintaining a positive outlook is key to…
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Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content? Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this epis…
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Can Giveaways really lead to healthy podcast audience growth? This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for max…
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Join host Rashel Hariri in this illuminating episode of She’s Interesting as she chats with Dr. Pauline Yeghnazar Peck, a trauma-informed psychologist specializing in intergenerational trauma among immigrant families. Dive into Dr. Peck's journey and her innovative approach to cultural healing, offering practical strategies for navigating complex f…
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Have you ever wondered why people tune in to podcasts? What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with …
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Dive into an enlightening episode of She’s Interesting as host Rashel Hariri sits down with Lisa Bilyeu, a remarkable entrepreneur, producer, author, and speaker. Lisa's journey from co-founding the billion-dollar brand Quest Nutrition to leading Impact Theory Studios is bound to inspire and motivate. Discover Lisa’s story of radical confidence and…
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