For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire. Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing valu ...
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B2C Marketers Podcasts
Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.
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Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
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Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts. On the first episode of ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive p ...
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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The Boost is a new series designed to give publishers and media professionals the vital boost they need to elevate their business through content and commerce. Hosted by Emmy® Award-winning producer Greg Rollett, The Boost features interviews with top industry leaders—editors, publishers, directors of commerce, and Chief Revenue Officers—sharing how they propel and expand their businesses through innovative strategies in content, community, and commerce. The podcast is brought to you by Grom ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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Podcast by Halley Gray | Evolve and Succeed
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How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here t ...
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One idea every week to help you build stronger relationships with your customers and increase your sales.
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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Customer service, done right, can be your company's single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
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The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
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Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power — and we're here to deliver it.
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Micro models https leasing, lending, crediting C2C, B2C, B2B & H2H sites
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Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs.
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An Exactius Production. We talk to experts about how to scale companies.
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B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
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Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
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Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing ...
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Briefings from BlueAlpha for B2C marketing leaders. Evidence from growth channel experts, live pilots, MMM runs, and incrementality tests. Expect concise, actionable breakdowns of AI applications in marketing, ad channel optimization, budget reallocation frameworks, CAC and CLV impacts, and practical ways to combine MMM with geo experiments.
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and sales ...
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Mohammed Bin Tarjim is an accomplished communication and marketing expert, known for his prowess as a multipreneur. With two decades of experience, he has honed his skills in strategic marketing, business development, media, social media, and event management. Mohammed's impressive portfolio includes collaborations with various private, government, semi-government, and nonprofit organizations. Throughout his career, he has consistently achieved outstanding results, demonstrating his ability ...
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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges acro ...
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A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-sto ...
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Here, thunder::tech will share with you videos of integrated marketing splendor.
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Podcast by Matchnode Digital Marketing
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Welcome to MarketMy.ai, the podcast for marketers who are shaping what comes next. Host Fiona Sherwood talks to smart, curious marketers from across sectors and seniority levels about how they got started, what they’ve learned, and where they think marketing is headed. From brand building and B2B growth to tech stacks and team leadership, every episode offers real-world insights for marketeers new and old.
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On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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Akash Chaudhary is a Performance-driven Google Certified Marketing Professional with a successful track record of Delivering 3.5billion INR business in the last 12 years for B2B & B2C groups. Please keep in touch to learn free of cost that I've learned from Industry Experts.
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at ...
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Welcome to the B2B From A2Z Podcast. Here, you will find real tips, real data, real facts, and real training. This podcast is not meant to be the #1 Podcast in the world, it is meant to give your #1 Resource for putting money into your pocket and prestige into your company. Let’s start adding value to your life in 5, 4, 3, 2, 1…
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A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
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A growth marketing podcast to enable entrepreneurs and marketers to grow their business by leveraging online marketing. In this podcast, we will be covering every aspect of B2B & B2C marketing to help you understand things and grow your business by leveraging the best tools & tactics.
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Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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Juan Pablo Berroeta is a Digital Marketing Professional, Since 2010 developing Growth strategies for B2C, B2B, and E-commerce Businesses.
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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.
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SPECIAL SERIES ==> 20% Click-Through Increase! B2B + B2C Animated GIFs are GOLD💡 <== | BATHROOM Break #82 COLLAB: The Marketing Millennials + Do This, Not That
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Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blun…
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Winning With Pinterest Ads: How to Increase Your B2C Sales
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Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson. Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692 Review our show o…
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Martin Hodges: B2C v B2B Marketing, Creativity from Compliance & Navigating New Markets
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We're back with Season 4 of Footprints in the Market | Influencing iGaming! On this week's episode, we're delighted to welcome none other than Martin Hodges, Co-Founder & CMO of our official podcast sponsor, BetComply. Martin sat down with Digital Footprints Managing Director Sharon McFarlane for a chat about the differences between B2C and B2B mar…
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1314: Why Your Personal Brand is 100x More Effective Than Your Company’s w/ Collin Rutherford
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Are you wrestling with the question of whether to build your personal brand or your company brand? According to Collin Rutherford, CEO of FounderBrands, the answer is clear: your personal brand is 100 times easier and 100 times more effective. In this masterclass episode, Collin breaks down the exact strategies he used to grow his own audience and …
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Ask Us ANYTHING: Secret AI Trick! 200% Increased Engagement! | Ep. 454
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AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surpri…
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How to Create Short-Form Video Content That Stops the Scroll
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Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan. Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/6…
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1313: From Passion to Paycheck: The Arborist Who Built a Purpose-Driven Empire w/ Brandon Pankey
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In this powerful episode, Brian sits down with Brandon Pankey, a board-certified master arborist who transformed his lifelong passion for trees into Blue Pine Works, a thriving, mission-driven business. Brandon shares his raw and authentic journey from "glorified self-employment" to becoming a true CEO who leads a team, lands major city contracts, …
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Why Moving Fast Can Hurt Your Brand | ExperiMENTAL Ep. 12
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What if your biggest growth unlock wasn’t more speed, but better structure? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Mattia Santin, SVP of Brand, Growth & Operations at ContentSquare, former CMO at Hotjar, and former marketing leader at Uber. They dive deep into the B2B vs. B2C debate, why product marketing is the mis…
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1312: The $40K/Month Referral Engine: How to Use Growth Marketing in Your Business w/ Adam Aldred
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In a world obsessed with complex marketing funnels and expensive ad campaigns, Adam Aldred proves that winning in business often comes down to mastering the fundamentals. He breaks down how he built his own growth marketing agency, Orsin, to $40K/month in recurring revenue entirely through referrals and organic content. This episode is a masterclas…
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Is Your Inbox Insured? Deliverability is The Ultimate Insurance Policy with Matt McFee, CEO of Inbox Monster
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"If you're not treating deliverability as revenue insurance, you're already losing money." — Matt This Hot Seat episode puts Matt McFee, an email veteran and founder of Inbox Monster, under the microscope. Jacqueline digs into how he went from Wall Street and Yahoo to co-founding BriteVerify, acquired by Validity, and why he thinks most brands are …
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The AI Approach to Multiply Your Sales: Part 3
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David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will continue our discussion about the AI Approach to Multiply Your Sales. This is episode three in our series, and it's about upselling, sales funnels, and your CRM.David: Welcome back, Jay.Jay: Thank you, David. This has been fascinating for me as I look at wha…
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The 2026 Playbook for Turning Marketing Into a Revenue Engine
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Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don't forget! You can crush your marketing strategy with just a few minutes a w…
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1311: From Engineer to 1 Million Users: The B2C Playbook w/ Zakhar Azatian
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In this episode, Brian sits down with Zakhar Azatian, the founder and CEO of BeHard, an app that has transformed the lives of over one million users. Zakhar shares his journey from software engineer to a two-time founder, detailing how he built B2C products that generate millions in revenue and create genuine impact. This episode is a masterclass f…
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What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting Easier? Thanksgiving Issues! 😅 | Ep. 453
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Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google’s sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movi…
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Why isn’t there more creativity in B2B marketing?
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Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musical, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing. Creativity i…
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Why Your Business Website Matters in 2026: B2B vs B2C Digital Strategy
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What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website? Starting with frozen pizza brands and ending with strategic insights for cannabis bu…
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Your AI Pilots Need to Grow Up to Keep Up, with Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group and Sonal Gandhi, Chief Content Officer at The Lead
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The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From ou…
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SPECIAL SERIES ==> Growing Email Tactic in 2026! and Daniel's Thanksgiving Plan <== | BATHROOM Break #83 COLLAB: The Marketing Millennials + Do This, Not That
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Holiday email engagement is somehow both nerdy and genuinely fun here, as Jay Schwedelson and Daniel Murray use Thanksgiving food opinions, Hallmark movies, and Bathroom-Break banter to get into why replies matter way more than most marketers think. They dig into how to engineer responses in your emails and stories, why reply rate is a killer signa…
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1310: Beyond Productivity: Using AI to Foster Connection, Innovation, and Value w/ Joyce Shin
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In a world buzzing with fear and hype about AI, Joyce Shin offers a refreshingly optimistic and strategic roadmap for the future of work. This episode dives into how entrepreneurs can move beyond using AI for simple productivity gains and instead leverage it to unlock the core of what makes us human: connection, innovation, and creativity. Joyce ex…
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How To Dominate AI Search Results in 2026 (Complete Strategy)
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You already know your customers are using ChatGPT, Perplexity and AI Overviews to research buying decisions. The strategic question is: how do you ensure your brand is the one being recommended? In this episode, I walk through the five-step framework we use at Exposure Ninja to get clients recommended by AI tools — the same approach that's driven m…
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1309: Ask these questions during Thanksgiving week!
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As the year winds down, the pressure to find answers and set massive goals ramps up. But what if the key to a successful new year isn't about finding answers right now, but about asking the right questions? In this special Solo Sunday episode, Brian Lofrumento pulls back the curtain on his personal end-of-year process. He shares a powerful list of …
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1308: Stop Wasting Time in Meetings! This AI Coach Is Your Meeting Buddy w/ Robert Glenn
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Tired of back-to-back virtual meetings that drain your energy and feel disconnected? This episode is your solution. We're joined by Robert Glenn, a software consultant turned entrepreneur who is tackling the universal problem of "Zoom fatigue" head-on. Robert shares the journey behind building Kopa AI, an enterprise software that acts as a real-tim…
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1307: Solving Today's Problems is the ONLY Way to Build for Tomorrow w/ Elke Wong
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In this powerful episode, Elke Wong, founder and CEO of TomorrowToday, shares her inspiring journey from pre-med to becoming a serial tech entrepreneur who is now transforming the education landscape. Elke unpacks how a single conversation with a friend revealed a massive operational inefficiency in schools, sparking the idea for a platform that em…
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Cvent Head of Global Events: PTO Matters! Embrace Career Turns!🔥w/Rachel Andrews | Ep. 451
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Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attend…
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The Smartest Way to Grow on TikTok in 2025
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Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda. Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693 Revi…
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Summary In this episode of the Customer Service Revolution Podcast, Denise Thompson and John DeJulius discuss the concept of making price irrelevant through exceptional customer experiences. They explore how consistency in service, a zero-risk mindset, and equipping employees to articulate value can lead to customer loyalty and a competitive edge i…
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Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450
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If you’re scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It’s fast, a little unhinged, and …
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1306: The Execution Secrets of a 5x Inc. 5000 Leader (hint: it's not about delegating just TASKS!) w/ Joel Perso
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If you feel like you're constantly working in your business instead of on it, this episode is your roadmap to freedom and scale. We're joined by Joel Perso, a 5-time Inc. 5000 COO who has guided companies through triple-digit growth and eight-figure acquisitions. Joel breaks down the critical difference between a good company and a great one, revea…
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1305: This Founder Built an "Agentic CFO" to Help Small Businesses Win w/ Chris Dargin
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Ever feel like you’re flying blind with your business finances? You’re not alone. In this episode, we sit down with Chris Dargin, founder and CEO of Echelor, a groundbreaking startup building an "agentic CFO" powered by AI. Chris shares his incredible journey from the Navy and working in the trades to building a tech solution that provides real-tim…
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Privacy by Design & Ethical AI with David Joosten, Cofounder of GrowthLoop
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"Zero party data reflects what customers say they want; first party data reveals what they actually do." – David In this Hot Seat episode, Jacqueline sits down with David Joosten, co-founder of GrowthLoop and coauthor of First-Party Data Activation, to unpack why so many brands are "doing" first-party data yet still serving generic experiences. The…
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The AI Approach to Multiply Your Sales: Part 2
14:36
14:36
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Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be continuing our discussion on the AI approach to multiply your sales. This is part two in our series, and today we'll be discussing service, referrals, and content marketing.David: Welcome back, Jay.Jay: Thank you so much, David. I'm really enjoying this discussi…
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What if the next 90–180 days could lock in measurable customer loyalty? In this episode, we break down a practical, no-fluff playbook for building a retention strategy that customers actually value—whether you’re serving consumers or complex B2B accounts. We focus on intentional success and segmentation, identifying high-value customers and the sig…
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EP52: The busy founder's guide to pricing
1:17:39
1:17:39
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Pricing is one of the most powerful yet least understood growth levers in SaaS. Most founders either ignore it for years or treat it like a guessing game. In this episode of In Demand, Asia and Kim share their guide to pricing for busy founders. They cover the three phases of pricing, how to tell if it’s time to revisit your pricing, and how to run…
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The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver
37:38
37:38
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Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear. And don't forget! You can crush your marketing strategy with just a few minute…
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1304: How to Create Scroll-Stopping Content That Builds Your Brand w/ Adam Belmont
32:20
32:20
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Ever feel like your brand’s incredible story is trapped inside your head? Adam Belmont, the founder of A to B Strategies, is here to show you how to unleash it. After 15 years in the big agency world, Adam took the leap into solopreneurship to help brands of all sizes create “scroll-stopping” campaigns that forge genuine connections with customers.…
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