Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 493312215 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Tennis Talk and Summer Updates (00:00:00)
2. Dr. Squatch's $1.5B Acquisition by Unilever (00:07:59)
3. Standing Out Through Creative Marketing (00:13:42)
4. Comedy Club Sponsorships & Viral Content (00:22:15)
5. E-commerce Challenges & Full-Funnel Approach (00:27:54)
6. Consistency in Brand Storytelling (00:33:24)
7. Closing Thoughts & Holiday Wishes (00:37:32)
132 episodes
))
