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Data Dealers

Garrett Nann

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Welcome to Data Dealers, where co-hosts Garrett Nann and Heather Gunn explore the power of data-driven marketing. Heather asks the big questions, and Garrett shares expert insights on using high-intent buyer data to cut customer acquisition costs and boost business through paid ads and omnichannel strategies. Perfect for small business owners and seasoned marketers alike, this podcast delivers practical tips and real-world examples to turn data into dollars.
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Learn to sell anything to anyone! Who is your avatar? You know what you're selling, but what is your customer buying? Hint... it may not be what you think! I'll share tips and insights from my years of selling to B2B and B2C clients. So welcome to the Podcast! And, find out more about my online courses at: https://www.salescraft.training
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Visit us a https://www.insiteadvice.com Insite Advice is a St. Louis Search Engine Optimization (SEO), web design, and digital marketing agency that focuses on delivering measurable results for B2B, B2C, and E-Commerce Clients. Conversion-focused, we offer clients the ability to pick and choose the services they need, whether it’s a new website, help with SEO or PPC, or providing the complete St. Louis SEO consulting package. Our slogan is ‘Digital Marketing that Delivers’, so we only recomm ...
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SEO Expert india

SEO Services

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SEO Services in India specializes in innovative below-the-line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 8 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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PPC Agency India's Podcast

SEO Service in India

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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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SEO Expert India

SEO Services in India

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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Indian SEO Company

Indian SEO Company

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SEO Services in India specializes in innovative below-the-line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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SEO Service in India

SEO Service in India

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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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Commerce Innovators

Salesforce Commerce Cloud

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Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim yo ...
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Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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Marketing: Art & Science

greg@techstronggroup.com

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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Hey there! I’m Kerry Curran—revenue growth consultant, industry analyst, and your host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top marketing and sales experts to bring you actionable strategies that drive measurable revenue growth results. We’ve had over 800K downloads, so if you’re serious about scaling your business, hit subscribe to stay ahead of your competition! Revenue Boost: A Marketing Podcast is a must-listen for business leaders, marketers, and sales p ...
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B2B From A2Z Podcast

Antonio T Smith Jr

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Welcome to the B2B From A2Z Podcast. Here, you will find real tips, real data, real facts, and real training. This podcast is not meant to be the #1 Podcast in the world, it is meant to give your #1 Resource for putting money into your pocket and prestige into your company. Let’s start adding value to your life in 5, 4, 3, 2, 1…
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The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
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"If your team’s still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth accelerates. You don’t need a new product, you need …
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We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…
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Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code exte…
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Data analytics is a powerful tool for sales professionals that helps identify inefficiencies and opportunities throughout the customer journey. Knowing your numbers enables you to optimize conversion rates at each stage of your sales process, from initial contact to closed deal. • Map your customer journey and define clear stages from first contact…
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"You can’t scale on bad data. If marketers don’t learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” Kim Tran In this episode of Revenue Boost: A Marketing Podcast, titled Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum, Kerry Curran welcomes back Kim Tran, Head of Marketing and B…
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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…
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"Marketers don’t need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine th…
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Objections in sales aren't rejections but opportunities for clarification, with prospects simply signaling they want to move forward but need reassurance on specific concerns. Successful handling of objections transforms sales outcomes and reduces anxiety around closing deals. • Objections typically mean "I want to buy but I'm unsure because..." no…
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"It’s not just about getting a deal closed; it’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” Lee AhoIn this episode of Revenue Boost: A Marketing Podcast, titled Smarter Tar…
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Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through…
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Join us for an in-depth exploration of summer learning loss: what research tells us about how much students’ skills tend to plateau or decline during extended breaks, why outcomes vary widely across age groups and assessments, and how inequities in summer access can amplify—or sometimes mitigate—achievement gaps. We’ll dive into the key factors tha…
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"It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platf…
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Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…
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Creating a compelling sales offer requires understanding the specific problems you solve and who experiences them. The key to successful selling is getting inside your client's head and addressing their fears before they even voice them. • Sales is fundamentally about helping people solve problems, not pushing products • Define your avatar by clear…
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"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt HeinzIn this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by …
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"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam BoirosAI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Tea…
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Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B custome…
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We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…
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Sales planning saves time and increases success by helping you target the right prospects and avoid wasting resources on people who will never buy. This crucial sanity check ensures your sales activities are aligned with your revenue goals and confirms you have the resources needed to achieve them. • Taking time to plan helps you sanity-check what …
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"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy t…
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Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner e…
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When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…
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We explore how to develop a comprehensive sales strategy, starting with setting specific 90-day goals that align with your broader annual targets and tracking meaningful metrics to measure your progress. • Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals • Understanding your target market and developing detailed buye…
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"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SV…
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In this episode of Smarter Business, we explore how Grow’s no-code business intelligence (BI) platform is changing the way teams use data to drive decision-making. From real-time dashboards to cross-platform data integration, Grow empowers marketers, sales teams, and executives to ditch spreadsheets and gain instant visibility into the metrics that…
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In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectation…
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"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content …
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The dating-sales parallel reveals how qualification, trust-building, and relationship maintenance drive sales success just as they create meaningful personal relationships. • Qualifying prospects properly is like dating compatibility—ensuring you spend time with potential long-term matches • Long-term relationships yield repeat business and referra…
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"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee HartuvIn this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer S…
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"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode. Hi there, I’m Kerry Cur…
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In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discus…
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Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…
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The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales “You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sa…
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We explore three transformative questions that can dramatically improve sales performance by helping you identify and focus on ideal clients who are most likely to buy. • What problems do you solve for clients that keep them awake at night? • Where do your ideal clients "hang out" and how can you position yourself to be visible to them? • How do yo…
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“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actual…
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In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experie…
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In this episode, we dive deep into the biggest untapped opportunity for businesses today: converting anonymous website visitors into real, paying customers. I’ll explain exactly how the Lead Recovery System works, why 90% of your website traffic is slipping away unnoticed, and how this simple yet powerful technology can help you recover thousands o…
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“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Golob…
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Ever frozen mid-sentence during a product demo or felt your heart race before a cold call? You're not alone. The difference between mediocre and exceptional salespeople often comes down to mastering presentation skills and understanding the psychology behind effective demonstrations. Stop bombarding prospects with technical specifications. The most…
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In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations. Together, they unpack: ✅ Why in-person events are rega…
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"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because…
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In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation co…
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The hardest part of improving your sales skills? Often it's simply having no one there to practice with, provide feedback, or share techniques. Whether you're a solopreneur managing your entire business alone or a sales professional without adequate training resources, this episode delivers six practical strategies to elevate your sales game indepe…
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“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis TseIn this episode of Revenue Boos…
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This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, bette…
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Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact “Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate …
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Many salespeople miss crucial buying signals, continuing to pitch after customers are ready to buy and potentially talking themselves out of a sale. • Three types of buying signals to recognize: verbal, non-verbal, and psychological • Verbal buying signs include asking about specifics, pricing questions, inquiring about next steps, and using owners…
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In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discus…
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How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…
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Fear of rejection in sales is primarily about reframing our understanding that clients are rejecting our products or services, not us personally. Proper qualification and honest conversations with prospects are the keys to minimizing rejection and building a sustainable sales practice. • Fear of rejection often stems from making it personal when it…
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