Creating a compelling sales offer requires understanding the specific problems you solve and who experiences them. The key to successful selling is getting inside your client's head and addressing their fears before they even voice them.
• Sales is fundamentally about helping people solve problems, not pushing products
• Define your avatar by clearly identifying who has the problem you solve
• Use simple language that a teenager would understand to describe your solution
• Create "green light" selling by talking about client problems, not product features
• Address client fears proactively by focusing on what they get, not how it works
• Be honest when your solution isn't right - it builds trust and often leads to referrals
• Qualification should filter out people who don't have the problem you solve
• Each product should have just one specific offer targeting one specific problem
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Graham Elliott

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