Welcome to Matters of Creative, the podcast where we dive deep into the world of creativity and innovation, brought to you by M Agency. We are thrilled to have you join us on this journey. In each episode, we’ll explore the latest trends, tips, and stories from industry leaders, creative minds, and thought-provoking innovators. Whether you’re a seasoned professional or just starting your creative journey, Matters of Creative is here to inspire, educate, and ignite your imagination. So, grab ...
…
continue reading
Bobbiebailey Podcasts

1
Spotlight on Roofing: How Roofing Companies Can Thrive in the Modern Marketplace | Leon Sariah @ Aspen Contracting
26:27
26:27
Play later
Play later
Lists
Like
Liked
26:27IN THIS EPISODE… How can service-based businesses like roofing companies stand out in a competitive market and connect meaningfully with customers? In today's episode of Matters of Creative, Katie Bylak (KB) interviews Leon Sariah, Digital Marketing Manager at Aspen Contracting, about transforming the roofing industry through cutting-edge digital s…
…
continue reading
IN THIS EPISODE… Dr. Corrie Wilder’s path to creative leadership hasn’t followed a straight line—and that’s exactly what makes her story so compelling. From her early career as a dietitian to working in graphic design and launching a boutique marketing agency, Corrie’s curiosity and intentionality have shaped a dynamic journey across industries. No…
…
continue reading

1
Storytelling, Entrepreneurship, and Community | Quincy Henry @ Campfire Coffee
57:59
57:59
Play later
Play later
Lists
Like
Liked
57:59IN THIS EPISODE… Entrepreneurs can build impactful brands by blending passion with purpose. However, maintaining authenticity while scaling a business can be challenging. How can small business owners craft compelling stories that resonate with their audiences and foster long-term connections? In today’s episode of Matters of Creative, Bobbie Baile…
…
continue reading

1
From Insights to Impact: How Research Drives Marketing | Svetlana Gershman @ Method Communications
45:38
45:38
Play later
Play later
Lists
Like
Liked
45:38IN THIS EPISODE… Market research professionals often face the challenge of integrating data-driven insights with strategic marketing decisions. How can businesses leverage research to enhance communication, brand positioning, and market influence? In today’s episode of Matters of Creative, Bobbie Bailey hosts Svetlana Gershman, the Vice President o…
…
continue reading

1
Owning Your Story: Branding for Women | Natalie Sinisgalli-Kettavong @ Embolden Your Brand
46:45
46:45
Play later
Play later
Lists
Like
Liked
46:45IN THIS EPISODE… Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact? In this episode of Matters of Creative, Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Spe…
…
continue reading

1
Unlocking Creative Potential in Communities | Dr. Anna Jensen @ Tacoma Youth Symphony Association
41:10
41:10
Play later
Play later
Lists
Like
Liked
41:10IN THIS EPISODE… Arts organizations can promote community engagement and impact. Yet the rapid adoption of technology and limited funding options can hinder opportunities for meaningful interactions. How can nonprofit arts associations foster cultural diversity and amplify their reach throughout communities? In today’s episode of Matters of Creativ…
…
continue reading
IN THIS EPISODE… With the fate of TikTok’s 2025 ban in the hands of the US Supreme Court and digital-first generations defining consumerism, the marketing landscape constantly changes. How can brands adapt their strategies in 2025 to meet these evolving demands? In this special episode of Matters of Creative, Bobbie Bailey, Jenny Ridenour, and Matt…
…
continue reading

1
Transforming Youth Mentorship: Lessons for Nonprofit Leaders | JR. Nobles @ Friends of the Children - Tacoma
1:12:24
1:12:24
Play later
Play later
Lists
Like
Liked
1:12:24IN THIS EPISODE… In this episode of Matters of Creative, JR. Nobles, Executive Director of Friends of the Children - Tacoma, joins Bobbie Bailey and Ayanna Pasha to share how the organization is reshaping youth mentorship. JR. talks about the importance of having paid, professional mentors who stay with children for over 12 years, the role of famil…
…
continue reading

1
Digital Innovation and Entrepreneurship | Nick Eubanks @ Semrush
40:16
40:16
Play later
Play later
Lists
Like
Liked
40:16IN THIS EPISODE… Building and acquiring businesses and assets in the digital age often requires adaptability, innovation, and a willingness to fail fast. How can you balance risk-taking with building scalable, sustainable businesses in a competitive market? Tune in to the latest episode of Matters of Creative as Matt Hirsch hosts Nick Eubanks, the …
…
continue reading

1
Balancing Creative and Analytics During Service Expansions | Peter Olson @ Smith Brothers Farms
38:23
38:23
Play later
Play later
Lists
Like
Liked
38:23IN THIS EPISODE… Legacy brands that have operated for centuries have developed a reputation for consistency and reliability among consumers. However, as consumer behavior evolves with technology, these brands must adapt to remain relevant. How can established brands maintain their legacies while embracing innovation? Tune in to the latest episode o…
…
continue reading

1
Healthy Hustle: Finding Balance and Fulfillment | Tutti Taygerly
44:51
44:51
Play later
Play later
Lists
Like
Liked
44:51IN THIS EPISODE… High-achieving entrepreneurs and leaders often struggle to develop a healthy work-life balance and become so immersed in elevating their performance that they feel burned out or unfulfilled. How can you balance your personal and professional endeavors to achieve your career goals? In today’s episode of Matters of Creative, Bobbie B…
…
continue reading
IN THIS EPISODE… Even the most experienced marketers have made mistakes that have jeopardized campaigns — or even their careers. What lessons can you learn from marketing, PR, and other creative professionals who have navigated threats, miscommunication, or reputational breaches? In this Matters of Creative exclusive Halloween episode, Bobbie Baile…
…
continue reading

1
Master Storytelling in PR | Brandon Lee @ Sequence Strategies
43:18
43:18
Play later
Play later
Lists
Like
Liked
43:18IN THIS EPISODE… In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience? In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Br…
…
continue reading

1
15 Years of M-PACT | Bobbie Bailey @ M Agency
47:44
47:44
Play later
Play later
Lists
Like
Liked
47:44IN THIS EPISODE… What does it take to stand out from other agencies in your industry? Being recognized requires more than creating flashy projects or having the most high-profile clients; it entails making an impact beyond your company’s scope. How has one value-driven agency made its mark on the industry for 15 years? In today’s Matters of Creativ…
…
continue reading

1
Impact Entrepreneur | Troy Alstead on Sustainability @ Ocean5 and Lessons From Starbucks
57:42
57:42
Play later
Play later
Lists
Like
Liked
57:42IN THIS EPISODE… With sustainable practices becoming regulated in various industries, companies are developing innovative ways to align their values with sustainability. Yet these initiatives are often costly, as businesses notice their competitors outperform them with traditional, lower-cost practices. How can you integrate sustainability into you…
…
continue reading

1
Unleashing Team Potential Through Strengths-Based Leadership
36:02
36:02
Play later
Play later
Lists
Like
Liked
36:02IN THIS EPISODE… From working in silos and not communicating effectively to lacking time and resources, individuals in teams are often disconnected from each other. This can lead people to feel unfulfilled in their work, diminishing team performance. How can you unlock your team’s hidden potential? In this episode of Matters of Creative, Bobbie Bai…
…
continue reading

1
The Creative Potential of Culturally Competent Marketing
48:45
48:45
Play later
Play later
Lists
Like
Liked
48:45IN THIS EPISODE… The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and conn…
…
continue reading

1
Beyond the Screen: The Evolution of UX Design
43:23
43:23
Play later
Play later
Lists
Like
Liked
43:23IN THIS EPISODE… User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundam…
…
continue reading
IN THIS EPISODE… If your marketing campaigns aren’t sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create an…
…
continue reading

1
AI, Digital Strategy, and the Future of Air Travel
31:54
31:54
Play later
Play later
Lists
Like
Liked
31:54IN THIS EPISODE… AI is taking every industry by storm as businesses develop revolutionary ways to innovate and streamline the customer experience. Online-focused industries can leverage AI innovations to increase customer engagement. What strategies are these industries using to ensure virtual customer satisfaction? In this episode of Matters of Cr…
…
continue reading

1
The Double Diamond Approach: Crafting Exceptional User Experiences
54:22
54:22
Play later
Play later
Lists
Like
Liked
54:22IN THIS EPISODE… In recent decades, the advent of DTC and other instant online services have shifted consumer expectations, forcing brands to pivot to reimagine the user experience. Design thinking has emerged as a cornerstone for innovation and out-of-the-box value-creation methods. How can brands leverage this creative technique to enhance the cu…
…
continue reading

1
Unlocking the Potential of SEO in a World Driven by AI and Content
37:13
37:13
Play later
Play later
Lists
Like
Liked
37:13IN THIS EPISODE… From the boom in AI-generated content to Google’s rapidly changing search algorithms, the SEO and SEM space is overburdened with fleeting trends that threaten to throw brands off track. How can you cut through the noise to establish a brand presence that truly resonates with your audience? In the latest episode of Matters of Creati…
…
continue reading

1
Behind the Lens: Crafting Human-Centric Content for Social Media
28:49
28:49
Play later
Play later
Lists
Like
Liked
28:49IN THIS EPISODE… Social media content has evolved significantly from mere entertainment because users want authentic lifestyle content. Posting a few times a year on various social media platforms isn’t cutting it anymore, yet brands feel overwhelmed when creating a consistent content schedule. How can you generate compelling content that authentic…
…
continue reading

1
Decoding the AI Disruption: Strategies for the Modern Marketer With Debra Aho Williamson
29:10
29:10
Play later
Play later
Lists
Like
Liked
29:10IN THIS EPISODE… From consumer interactions to marketing ploys, the digital landscape is undergoing a metamorphosis. How does one navigate such a changing tide, especially when AI plays a pivotal role? What can businesses expect to encounter as this technology evolves? Could AI really change the face of modern advertising and purchasing? Join Bobbi…
…
continue reading

1
The Customer Journey: Onboarding Excellence With Rachel Brown
23:58
23:58
Play later
Play later
Lists
Like
Liked
23:58IN THIS EPISODE… Creativity is not just a buzzword; it's a strategic asset in the dynamic marketing space. But how can you strike a balance between a client's expectations and delivering groundbreaking, innovative work? Can a well-designed onboarding and project management framework bridge the gap between creative aspirations and business objective…
…
continue reading

1
Behind the Scenes of Impactful Brand Strategies
19:23
19:23
Play later
Play later
Lists
Like
Liked
19:23IN THIS EPISODE… How can you blend technology and creativity to develop cutting-edge digital marketing strategies? As the digital landscape evolves at breakneck speed, staying ahead requires cultivating an innovative mindset. What is the secret to ensuring every strategy makes a meaningful impact? In today’s Matters of Creative episode, Matt Hirsch…
…
continue reading

1
Transforming Workplaces: The Intersection of Culture and Creativity
35:25
35:25
Play later
Play later
Lists
Like
Liked
35:25IN THIS EPISODE… Culture is more than just a buzzword; it’s a competitive value proposition that can catalyze innovation and creativity and transform employees’ lives. How can you create a culture that rewards employees for their work while championing your values? Join Bobbie Bailey in the latest Matters of Creative episode as she hosts La’Kita Wi…
…
continue reading

1
Designing Authenticity: The Art of Visual Storytelling
19:35
19:35
Play later
Play later
Lists
Like
Liked
19:35IN THIS EPISODE... Digital design and marketing fluctuate constantly, so brands and agencies must refine their messaging and creative strategies to stay abreast of industry changes. Welcome to this episode of Matters of Creative, where Chad Franzen of Rise25 interviews Jenny Ridenour, the Creative Director at M Agency, about adapting to the changin…
…
continue reading

1
Building Success: Tammy Birklid on Overcoming Challenges and Leading With Empathy
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15IN THIS EPISODE... Women in leadership positions have traditionally faced pushback and discrimination, regardless of their industry. In a male-dominated industry like construction, the barriers to entry and acceptance are even greater. Join Jenny Ridenour in this episode of Matters of Creative as she welcomes Tammy Birklid, the Owner and President …
…
continue reading

1
Bobbie Bailey’s Unfolding Ambitions and Her Road to M Agency Inc.
25:41
25:41
Play later
Play later
Lists
Like
Liked
25:41Bobbie Bailey is the Founder and CEO of M Agency, a brand identity and advertising design agency specializing in interactive, digital, and print media. For the past 15 years, M Agency has helped hundreds of businesses, including Alaska Airlines and Celebrity Cake Studio, catalyze success through meaningful and results-driven marketing. Bobbie has g…
…
continue reading

1
Why-Obsessed: Unleashing Brand Potential With M Agency
29:58
29:58
Play later
Play later
Lists
Like
Liked
29:58IN THIS EPISODE... What distinguishes the marketing industry’s leading agencies? These companies must develop a personal brand story, much like a company positioning itself in front of its target audience. Innovative strategies that align with an agency’s purpose and influence its clients can be the determining factor between success and failure. A…
…
continue reading