In an era where AI and social media dominate communications, brand storytelling has become artificial and indistinguishable in the market. How can you harness the basics of public relations to craft brand stories that resonate with your audience?

In this Matters of Creative episode, Bobbie Bailey and Jenny Ridenour sit down with Brandon Lee, the Founder and President of Sequence Strategies, to discuss PR and communication strategies for storytelling. Brandon talks about the difference between marketing and PR, the future of the PR industry, and his work with nonprofits and political campaigns.

According to a study discovered by PR specialist Brandon Lee, AI will generate 90-94% of online content in the coming years. Rather than having AI control and populate brand narratives, Brandon emphasizes the importance of human oversight and in-person communication techniques. Brands can leverage PR fundamentals like physical newsletters to convey authentic stories. This requires interacting with your audience and documenting your experiences with them to identify a mission or purpose that can drive your story. These interactions should occur in person or over the phone to build trust and strengthen connections.

To elevate your PR strategies with authentic storytelling, don’t miss this episode.

Brandon Lee is the Founder and President of Sequence Strategies, a communications and public relations consultancy. For nearly 15 years, he has partnered with leaders in nonprofits, business, and government, helping them develop and convey powerful stories. Brandon has worked with organizations like the Bill & Melinda Gates Foundation, the CDC, and the Washington State Charter Schools Association.

https://www.linkedin.com/in/brandon-lee-/

https://sequencestrategies.com/