Welcome to Digitalk Arkitechs, the podcast where we break down the complexities of digital marketing and automation into practical, relatable strategies you can actually use. Hosted by Carolina McCulloch and the team at Digital Arkitechs, we’re here to guide business owners and marketers on how to work smarter—not harder—while scaling their businesses with ease. Think of us as your marketing besties, pulling back the curtain on how AI, automation, and lead generation really work for marketin ...
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Carolina McCulloch From Digital Arkitechs Podcasts
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Digitalk Arkitechs | Episode 7 - Building Profitable Businesses with Strategy, Not Stress
54:09
54:09
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In this conversation, Cherise, a fractional CFO, discusses the importance of aligning financial management with marketing strategies for small businesses. She emphasizes the need for automation tools to shift from reactive to proactive financial management, the significance of budgeting for marketing efforts, and the advantages of paid advertising.…
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Digitalk Arkitechs | Episode 6 - The Future of Patient Engagement
37:50
37:50
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In this conversation, Vasanta from Lotus Spring shares her journey from anthropology to healthcare investment banking and ultimately founding her own advisory firm. She emphasizes the importance of long-term sustainability in healthcare businesses, particularly in behavioral and women's health. Vicenta discusses the challenges faced by healthcare c…
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Digitalk Arkitechs | Episode 5 - The Secrets to Consistent Client Growth with Marc Mawhinney
46:43
46:43
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In this conversation, Carolina and Marc Mawhinney discuss the challenges and strategies for coaches in acquiring clients and growing their businesses. Marc shares his journey from real estate to coaching, emphasizing the importance of organic growth and content creation. He introduces his three pillars of success: podcasting, community building, an…
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Digitalk Arkitechs | Episode 4 - The Story Behind Hour of Champions with Steven Werner
41:12
41:12
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In this episode, Carolina interviews Steve Warner, a former bond trader turned coach and author, who shares his journey from the chaotic trading floors of the Chicago Board of Trade to founding the Hour of Champions. Steve discusses the challenges he faced during the credit crisis, his battle with medication, and how he transformed his life through…
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Digitalk Arkitechs | Episode 3 - Unlocking Business Growth with Tyrone Rainmaker Matheson
36:23
36:23
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36:23
In this conversation, Tyrone Rainmaker Matheson shares his extensive experience in business development, focusing on strategic partnerships. He discusses his journey from leadership development to helping B2B businesses grow through effective partnerships. Tyrone emphasizes the importance of understanding the true nature of partnerships, leveraging…
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Digitalk Arkitechs | Episode 2 - The Power of Profiling with Tom Reilly
41:40
41:40
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In this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of prof…
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Digitalk Arkitechs | Episode 1 - Mastering Sales: Insights from Glenn Poulos
44:05
44:05
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In this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintainin…
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