In this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of profiling in small and medium businesses, the accessibility of these techniques, and the ethical considerations that come with them. The discussion also touches on the role of AI in enhancing sales strategies and the necessity of personal connections in the sales process. In this conversation, Tom Reilly discusses the integration of AI in sales and marketing, emphasizing the importance of profiling and personalization. He contrasts traditional sales techniques with AI-driven approaches, highlighting how AI can enhance understanding of customer behavior and decision-making. The discussion also touches on the balance between personalization and privacy, the role of AI tools in daily sales processes, and the opportunities for small businesses in a changing market landscape.

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