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PhraSEOlogy+AI

Filipe Santos

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Dive into the dynamic world of SEO and AI with our groundbreaking podcast, "PhraSEOlogy+AI." Join us as we unravel the secrets of SEO optimization in the age of artificial intelligence, where algorithms and innovation converge to redefine the digital landscape. Unlock the Power of AI in SEO - Where Cutting-Edge Technology Meets Digital Strategy. In a crowded SEO podcast space, "PhraSEOlogy + AI" is your essential guide to mastering the ever-evolving SEO game. We bring you in-depth insights, ...
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The When Bearing Witness® podcast is an invitation to explore trauma-informed storytelling, a safe and healthy process of gathering and telling painful stories. Join my conversations with trauma-informed experts and fellow social-good storytellers as we help shape the intersection of trauma-informed care and the storytelling process. Stories are sacred, and we can create a safe space to tell and share them.
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Adria Nicole shares inspiring stories from amazing females who do it all, no BS. This podcast breaks all societal norms and provides you with life, career, and business lessons along the way.
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Send us a text In this episode, we explore how purpose, clarity, and sustainability can shape the way we show up as nonprofit storytellers and marketers. Our guest, Quinn Tempest, is a business and brand strategist and the founder of Create Your Purpose®, a movement that empowers women entrepreneurs to build meaningful, sustainable businesses witho…
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Get ready for an inside look at the world of online scams—and the cutting-edge technology fighting back. In this episode of The PhraSEOlogy + AI Show, host Filipe Santos sits down with legendary scambaiter Kitboga, known for outsmarting scammers using creativity, humor, and now, a powerful AI toolkit. Kitboga shares stories from his nearly eight ye…
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Send us a text In this episode, we navigate how nonprofit leaders can speak up with courage during politically divided times. Our guest today, Vu Le, a bold voice in the nonprofit sector, combines humor with unflinching honesty to challenge systemic issues. In this candid and vulnerable conversation, we'll explore the real costs and consequences of…
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Today, we have the incredible Britney Muller with us, a powerhouse in AI and marketing, who takes us on a journey through the rapidly evolving landscape of AI in digital marketing. As your host, Filipe Santos, I dive deep with Britney into the game-changing ways AI is revolutionizing marketing strategies, from content creation to personalized outre…
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Send us a text In this eye-opening episode, Maria talks with Dr. Neeru Bakshi, a psychiatrist who's shaking things up in mental healthcare. Neeru, a South Asian woman, works in a field dominated by Western viewpoints. She offers insights on why diverse voices in leadership roles matter for mental health care. Neeru shares stories of questioning the…
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Send us a text Join Maria Bryan and Carly Euler, Marketing Director at MemoryFox, to explore the insights from the hot-off-the-press 2024 Ethical Storytelling Report. As nonprofits navigate the delicate balance between sharing compelling stories and respecting the dignity of those they serve, this conversation takes a deep dive into the evolving la…
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In this episode of the PhraSEOlogy + AI podcast, we dive into AI-powered marketing and decentralized technology with our guest, Allie Grace Garnett. As an experienced professional in web three, AI, blockchain, and finance, Allie shares her unique journey from financial marketing to mastering AI. Despite her initial fear of AI and lack of coding ski…
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Welcome back to Season 2 of The PhraSEOlogy + AI Podcast! In our premiere episode, we're thrilled to have Chloe Christine Allerton join us. Chloe is an accomplished digital marketing and data expert who has lived in over 10 countries and mastered multiple languages. She's a data guru with a strong background in Google Ads, data visualization, and a…
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Send us a text When brand scientist Chloé Nwangwu discovered that crucial Yemen voices were excluded from peace talks during its civil war, she realized something profound: brands teach others how to treat you. This revelation led her to develop groundbreaking research on what she calls the "invisibility tax" - the hidden costs that under-recognize…
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Send us a text Gone are the days of guilt-driven appeals and false urgency in nonprofit marketing. In 2025, we are embracing trauma-informed storytelling that empowers, not exploits. In this episode, we unpack why ethical calls to action matter and how they can inspire meaningful engagement without manipulating emotions. We explore the harm caused …
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Send us a text As nonprofit storytellers, navigating the legal landscape of consent, privacy, and story ownership is daunting. In this episode of When Bearing Witness, we sit down with attorney Allie Levene to answer your most pressing questions about storytelling and the law. What elements should a media consent form include to truly protect both …
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Send us a text In this reflective solo episode kicking off season two of When Bearing Witness, Maria Bryan shares valuable insights gained from a transformative year of conversations about trauma-informed storytelling. Join us as we reflect on lessons from the past year and tackle big questions: How do we move beyond surface-level discussions to fo…
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PhraSEOlogy + AI dives into the highlights of 2024! This video recaps 15 engaging podcast episodes, exploring key moments, insightful discussions, and standout guests. Perfect for catching up or reliving your favorite moments from the show. Tune in for a recap of captivating content on AI from 2024. CHAPTERS 00:00 Introduction 00:28 Rohan Kulkarni …
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Welcome to The PhraSEOlogy + AI Show! I'm Filipe Santos, your host. Join us as we delve into AI and automation with expert Helena Liu. With 12+ years in analytics and project management, and 3 years in AI, Helena offers deep insights. This episode tackles universal basic income (UBI) as AI reshapes the workforce. Helena shares the effects of automa…
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Send us a text In this episode of When Bearing Witness, we talk with Kishshana Palmer, a dynamic international speaker, coach, and author, to discuss her new book, Busy Is a Four-Letter Word: A Guide to Achieving More by Doing Less. Kishshana’s candid insights offer a much-needed pause for nonprofit professionals and storytellers navigating the rel…
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Send us a text In this episode, we sit down with Melissa Romero, Associate Director of Marketing at The Nature Conservancy, to explore the critical intersection of environmental advocacy and trauma-informed storytelling. We delve into how environmental and conservation challenges profoundly impact communities, revealing the human stories often hidd…
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In this episode, we drive into the fascinating world of artificial intelligence and its revolutionary impact on language understanding and sociolinguistic trends. Joao Victor Pessoa Rocha is a distinguished linguist and NLP expert specializing in Brazilian Portuguese and the integration of AI in sociolinguistics. Joao shares his extensive experienc…
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Welcome to The PhraSEOlogy + AI Show, where we delve into the dynamic intersection of artificial intelligence and digital marketing. In today's episode, titled "The AI-Driven Marketer Revolutionizing Everyday Marketing Skills - PhraSEOlogy EP13," our host, Filipe Santos, sits down with digital nomad and content creator extraordinaire Conor Martin. …
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Send us a text Crisis journalist Àmáká Òkóyè has witnessed some of the most harrowing conflicts and atrocities in Nigeria’s recent history. And her commitment to elevating the human stories behind the headlines came at a heavy personal cost. In this powerful episode, Àmáká bravely opens up about her mental health crisis after immersing herself in c…
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Send us a text In an era where social change often feels like one step forward and two back, this impactful conversation with "The Empathy Guy," Joseph Cope, offers a fresh perspective on how we can move the needle on significant social issues. Thanks to Joseph, leaders around the country have begun to discover one of the keys to authentic human co…
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Send us a text Meenadchi is many things, including being a somatic healing practitioner, TEDx speaker, and communications expert whose work centers on social change and embodied transformation. She also helps folks clear ancestral trauma to create intergenerational healing. Join us as we delve into the fascinating world of generational healing, off…
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This week on the PhraSEOlogy + AI show, we dive deep into the rapidly evolving world of search with our special guest, Duane Forrester. Together, we explore how artificial intelligence is transforming the way we interact with information, breaking down the fundamental shifts in consumer behavior and search engine dynamics. From the unexpected insig…
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Send us a text In this episode, we sit down with Tiffany Yu, disability rights advocate and author of the groundbreaking new book The Anti-Ableist Manifesto, as she shares her journey from a childhood car accident to becoming a leading voice in disability inclusion. For storytellers, content creators, and anyone looking to make their work more incl…
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Send us a text In this episode, I sit down with Shulamit Ber Levtov, "The Entrepreneurs' Therapist," to address a critical issue in the nonprofit world: the mental health of storytellers who bear witness to challenging narratives. In the nonprofit sector, many of us wear multiple hats - we're not just storytellers but also fundraisers, advocates, p…
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On this episode of The PhraSEOlogy + AI Show, we have a special guest, Lazarina Stoy, a seasoned organic search and machine learning consultant, educator, and founder of ML for SEO. She's here to dive deep into the evolving landscape of SEO and digital marketing, mainly focusing on the integration of AI and machine learning. Lazarina shares her exp…
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Send us a text Join us as we explore the complex world of human trafficking storytelling with Matthew Fairfax, co-founder of the Justice and Soul Foundation. Content warning: This episode discusses sex trafficking and sexual violence. Please be mindful of your emotional capacity while listening. Matthew's journey from salon owner to advocate is bot…
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Send us a text In this episode Imagine if story gathering wasn't just about words on a page or voice-to-voice. What if we could capture narratives through the stroke of a paintbrush, the sculpting of clay, or the graceful movements of dance? In this fascinating episode, we dive into this very realm with Madeleine St. John, whose vocation spans from…
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Send us a text In this episode In this episode, we have the pleasure of speaking with Janelle Suzanne, the managing partner and chief marketing officer at Louder Agency. Janelle and I take on the complex topic of youth-centered storytelling, offering valuable insights into the delicate balance between sharing impactful narratives and protecting vul…
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Welcome to the latest episode of The PhraSEOlogy + AI Show! In this episode titled "Mastering E-E-A-T in SEO and AI for Higher Rankings," we are joined by SEO expert Jonathan Boshoff. With over 12 years of experience in the industry and a recent focus on AI tools, Jonathan provides a comprehensive look into the evolving landscape of SEO and the piv…
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Send us a text In this powerful episode, former public defender Sy Hoekstra shares his experiences working in family court, shedding light on the often-overlooked challenges within the child welfare system. A system where both families and public defenders have no choice but to tell incredibly traumatic stories. Content Warning: Sy describes the tr…
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This time on the "PhraSEOlogy + AI Show," we are thrilled to bring you an in-depth conversation with Genesis Aquino. Genesis, a marketing strategist with an MBA and over six years of experience, dives into the transformative impact of AI on project management and marketing. From risk analysis and time estimation to enhanced productivity for softwar…
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Send us a text Are you ready for a masterclass in trauma-informed space holding? In this episode of When Bearing Witness, we are joined by Frank Velásquez Jr., founder of 4 the Hood and creator of the Ascending Leaders in Color Fellowship program. Frank pulls back the curtain on how he creates protected spaces for leaders of color to connect, grow,…
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Send us a text Cliff Mayotte, a seasoned oral historian and co-author of the book Say It Forward: A Guide to Social Justice Storytelling shares invaluable insights from his experiences as a social justice-centered storyteller. Cliff's journey began with a deep love for theater and a transformative encounter with Studs Terkel's oral histories, which…
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We dive deep into "The Myth of Global Content Adapting for Every Market" with our esteemed guest, Lee Densmer, on this episode of PhraSEOlogy + AI. With 23 years of experience in the translation industry and expertise in global content strategy, Lee will share insights on how businesses can significantly boost their ROI by strategically leveraging …
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Send us a text In this episode, Crystal Whitaker, an inclusive branding and leadership development consultant, shares her insights on creating authentic, values-driven brands that foster a sense of belonging. Crystal delves into the fine line between intentional inclusion and performative actions, stressing the need for consistent, year-round effor…
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In today's episode, our host, Filipe Santos, sits down with entrepreneur and digital marketing professional S.A. Grant to delve into the dynamic world of AI and its impact on business and content creation. Together, they tackle pressing concerns such as the potential misuse of AI for deepfakes, the importance of AI fluency, and practical tips for p…
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Send us a text Fundraising is a calling fueled by a passion for important causes. However, the weight of connecting resources to meet overwhelming needs can lead to burnout for even the most dedicated fundraisers. In this candid discussion, veteran fundraiser Micah James opens up about the unique stresses faced by those tasked with championing non-…
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Welcome to Episode 6 of The PhraSEOlogy + AI Show! In this riveting episode, your host, Filipe Santos, sits down with the prominent digital marketing strategist and SEO expert, Ann Smarty. Together, they navigate the turbulent waters of the AI revolution in SEO, exploring the impact of declining Google traffic on publishers and e-commerce businesse…
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Send us a text As a development director at NAMI, Liz Jackson is immersed in the powerful and often painful stories of those impacted by mental illness. In this episode, she shares her journey of learning the critical importance of self-care for storytellers bearing witness to trauma. Liz openly discusses the warning signs that she was approaching …
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In this episode, our host, Filipe Santos, is joined by Eva Dong, a senior expert manager at McKinsey and an experienced AI marketer. Together, they delve into the world of AI in marketing, discussing its impact on consumer behavior, businesses, and the future of search engine experiences. Eva shares her insights on the rapid advancement of AI and i…
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Send us a text In the first episode of our special series on mental health in honor of Mental Health Awareness Month, we discuss maintaining emotional health while continuing your activism. Many activists burn out quickly due to compassion fatigue, secondary traumatic stress, and a lack of emotional self-care. In this episode, Jonathan Walton opens…
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Send us a text Carol will guide us through a 20-minute body scan meditation. The body scan is a practice of systematically bringing gentle attention to each part of the body. It helps us become more present and aware of the physical sensations we often ignore or tune out. With this awareness, we can release areas of tightness or tension. Before you…
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Have you been asking yourself, how am I going to build the right kind of quality and conversion oriented content in an AI transitioning world? Maybe you'll grapple with hype and try to determine what's real and good enough to actually apply to your business. And stick around for this entire interview. You're not going to want to miss a single tip o…
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Send us a text AI has seemed to blow in like a tornado this past year. The rapid development of AI has brought both excitement and concerns around potential biases and inequities. In this episode, data equity expert Meena discusses why we need to be intentional about centering humans and promoting inclusivity as AI becomes more ubiquitous. Meena em…
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Have you ever wondered how all of this AI magic Works? What are LLMs? Are there any caveats I need to be aware of when integrating AI into my workflow? Perhaps you've also wondered how to determine if an LLM or solution won't make the grade. Listen to this episode to get some answers. Dive deep into the future of digital marketing with this must-wa…
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Send us a text Giving voice to our stories, especially the painful chapters, can be a daunting yet profoundly healing journey. Many of us hold back, grappling with self-doubt and the fear of revisiting trauma. However, as Marti Statler, CEO of Rebel Queen Books, passionately shares, bravely articulating your narrative through writing can be a trans…
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In this exciting episode, we address and explore pertinent topics of interest to SMBs in e-commerce, which are now facing faster changes in the artificial intelligence age. We chat with the esteemed entrepreneur, advisor, speaker, and author John Lawson to uncover tips and strategies for making AI work for businesses. John Lawson is a tech entrepre…
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Send us a text Reverend Sanghoon Yoo has walked an incredible journey - from a social worker dealing with trauma and crisis to becoming a pastor and experiencing his own period of trauma and burnout. This led him to the trauma-informed care movement over a decade ago. In this episode Rev. Yoo shares how principles of unconditional love and creating…
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In PhraSEOlogy + AI, Episode 1, we speak with Rohan Kulkarni, Founder of TheWordsmith.ai, and pick his brain on artificial Intelligence, marketing, and content tools. Watch the entire episode to learn what you can do to be ready to successfully navigate the change in the artificial intelligence age. About Rohan: Prior to starting TheWordsmith, Roha…
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This is the official PhraSEOlogy + AI podcast trailer. We're bringing bleeding-edge information on AI as an intersection of digital marketing and SEO. Dive deep into the world of SEO and AI with the PhraSEOlogy+AI podcast. Join Filipe Santos and Miguel Santos as they explore how AI bridges the gap between SEO, marketing tools, and digital strategie…
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