Best Chloe and Allie Podcasts (2025)

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Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message 48:53

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17h ago48:53

48:53

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints …

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Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch 53:09

8d ago53:09

53:09

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversa…

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Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing 49:04

15d ago49:04

49:04

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization i…

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Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast 54:44

22d ago54:44

54:44

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in c…

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Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency 53:29

29d ago53:29

53:29

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in …

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Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation 40:07

1M ago40:07

40:07

Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting wit…

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Grieving Abusive Relationships ft Jessi Lestelle 51:27

1M ago51:27

51:27

Send us a text When relationships end, we will often grieve that loss even in abusive relationships. So what does that grief look like? How do we start that process? And how do we put ourselves back out there after we heal? Well this week we are joined by our friend, Jessi Lestelle, to answer those questions and more! To follow Jessi and listen to …

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Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice 59:14

1M ago59:14

59:14

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly emb…

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Hilary Badger And Ellie Talk About The Life and Love of Creativity 42:41

2M ago42:41

42:41

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that huma…

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Breaking Down Cultural Scripts ft Aubrey Aust 54:45

2M ago54:45

54:45

Send us a text Cultural scripts are internalized patterns of behavior and thought that guide how we behave, interpret actions, and react in social contexts. These "scripts" aren't rules but rather expectations on how we are supposed to act and behave. But what if we didn't have to? What if there was a way we could "rewrite" these scripts to live mo…

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Darren O’Meara, Troy Graham And Darren Talk About The Growing Influence Of Experiences 53:10

2M ago53:10

53:10

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The con…

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Kylie, Nick, Nathan, Stephen And Darren On The State Of The Pitch Research 2 52:20

2M ago52:20

52:20

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and Decem…

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Preventing Domestic Violence by Supporting Men ft Chloe Mascord 50:41

2M ago50:41

50:41

Send us a text Men are the most common perpetrator of domestic violence but what if that is due to, in part, how society raises men to desire power and control? Many men struggle with feeling cut off from a part of themselves and that lack of authenticity creates some problems for them. Join us as we chat with out friend Chloe Mascord of @thehoneye…

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Harry Lowes And Anton Chat Creative Connection Is The New Targeting In An AI Fuelled World 40:07

2M ago40:07

40:07

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better meas…

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Leandro Perez And Anton Discuss Augmenting The Digital And Human Labour Forces For The Future 55:56

3M ago55:56

55:56

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content. He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches o…

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Practicing Emotional Healing ft Rebeccah Silence 1:03:17

3M ago1:03:17

1:03:17

Send us a text When we experience trauma and don't heal from it, we often can remain functional but we aren't whole. In comes the practice of emotional healing. Join us today as we chat with our friend Rebeccah as she goes through how we can begin to heal our trauma and get back to feeling like ourselves again. For more about Rebeccah, find her on …

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Dr Kate Gunby, Anton Buchner, Adrian Treahy And Darren Discuss Navigating The Complexity Of The Marketing Technology Swamp 54:07

3M ago54:07

54:07

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital adv…

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June Cheung And Darren Discuss AI And Scope 3 Implications For Media And Advertising 46:08

3M ago46:08

46:08

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advert…

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How Censorship Impacts Prevention ft Leah Spasova 1:03:17

3M ago1:03:17

1:03:17

Send us a text Prevention work around domestic and sexual violence can be difficult. It is a subject many people don't want to talk about and preventing these crimes requires large cultural shifts. When the language we can use is then censored, it makes that job all the more difficult. Join as we discuss censorship and how it impacts prevention wit…

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Alex Myers And Darren Chat About Building The World’s First Global Small Agency 50:08

3M ago50:08

50:08

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing p…

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Scam Proofing The Future with AI Kitboga | Season2 EP4 - PhraSEOlogy+AI Podcast 59:13

3M ago59:13

59:13

Get ready for an inside look at the world of online scams—and the cutting-edge technology fighting back. In this episode of The PhraSEOlogy + AI Show, host Filipe Santos sits down with legendary scambaiter Kitboga, known for outsmarting scammers using creativity, humor, and now, a powerful AI toolkit. Kitboga shares stories from his nearly eight ye…

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Bonnie MacTavish, Ahmed Meer And Anton Discuss How To Successfully Humanise Technology 39:12

4M ago39:12

39:12

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how…

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Men Experiencing Abuse ft Heather Claus 1:15:23

4M ago1:15:23

1:15:23

Send us a text When discussions of abuse happen, they are often framed to discuss abuse of women by men. So what happens when a man is abused? How are men set up to experience abuse? We answer these questions and more with our friend Heather Claus! For more about Heather, find her on Instagram @curiouser.life, on Facebook at CuriouserLife, and on h…

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Emma Logan And Darren Chat About The Challenges Facing Marketing Leaders 52:01

4M ago52:01

52:01

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand. Now, while there has never been a more e…

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Henry Innis And Ellie Chat About The Evolution And Explosion Of MMM 46:50

4M ago46:50

46:50

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of …

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Dating After Abuse ft Charity Sinclair 1:04:34

4M ago1:04:34

1:04:34

Send us a text Navigating dating after a long term relationship can be difficult, especially for those entering the dating scene after getting out of an abusive relationship. Join us as we chat with Charity Sinclair about the good, the bad, and the funny of dating after abuse! For more about Charity, find her on Instagram @werealldatingthesameguy, …

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How AI is Transforming the SEO Landscape with Britney Muller | PhraSEOlogy+AI S2 EP3 43:41

4M ago43:41

43:41

Today, we have the incredible Britney Muller with us, a powerhouse in AI and marketing, who takes us on a journey through the rapidly evolving landscape of AI in digital marketing. As your host, Filipe Santos, I dive deep with Britney into the game-changing ways AI is revolutionizing marketing strategies, from content creation to personalized outre…

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Nick Hand And Darren Talk Agency Fee Models You Many Not Have Considered 49:01

4M ago49:01

49:01

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle. Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and ex…

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Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising 51:50

4M ago51:50

51:50

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sus…

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Vulnerabilities to Abusive Relationships ft Dana Diaz 49:34

5M ago49:34

49:34

Send us a text What we experience in childhood plays an integral role in our adult lives. Those experiences, when they are neglect, abuse, and degradation, can set us up for having unhealthy or abusive relationships in the future. Join as our friend Dana chats with us about her experiences and how they made her vulnerable to the abuse she later exp…

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Belinda Lodge And Ellie Discuss The Trials And Tribulations Of An Advertising Recruiter 50:06

5M ago50:06

50:06

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individ…

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Cheuk Chang And Ellie Talk About The Challenges Of Building Agency Businesses 36:17

5M ago36:17

36:17

Cheuk Chang is the CEO of Bastion Group, and has a huge agency career behind him, spanning regional leadership roles across Australia and APAC. Chuek Chiang And Ellie Talk market differences, building a media function from the ground up, global mergers and the continued importance of our industry’s role and the need for courage in promotion of DE&I…

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Building AI-Powered Marketing Tools with No Coding Skills with Allie Grace Garnett 40:14

5M ago40:14

40:14

In this episode of the PhraSEOlogy + AI podcast, we dive into AI-powered marketing and decentralized technology with our guest, Allie Grace Garnett. As an experienced professional in web three, AI, blockchain, and finance, Allie shares her unique journey from financial marketing to mastering AI. Despite her initial fear of AI and lack of coding ski…

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Data Storytelling and Visualization Through AI: Key Advice from Chloe Allerton 48:44

5M ago48:44

48:44

Welcome back to Season 2 of The PhraSEOlogy + AI Podcast! In our premiere episode, we're thrilled to have Chloe Christine Allerton join us. Chloe is an accomplished digital marketing and data expert who has lived in over 10 countries and mastered multiple languages. She's a data guru with a strong background in Google Ads, data visualization, and a…

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Emily McGregor And Darren Discuss What’s So Not Funny About Advertising 48:26

5M ago48:26

48:26

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams. Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled members…

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Arvind Hickman And Darren Talk About The Challenges Of The Trade News Media 51:06

5M ago51:06

51:06

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing. The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) st…

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Rich Curtis And Darren Share The Trends And Insights From A Decade Of Brand 45:18

6M ago45:18

45:18

Rich Curtis is the CEO of FutureBrand Australia and discusses the complexities and challenges faced by brand leaders worldwide during the past decade based on the findings of the latest FutureBrand Index. The FutureBrand Index is ten years old this year and rather than looking at the year on year trends, they have taken a widescreen view of a decad…

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Tess Ariotti And Darren Talk About The State Of Sustainability In Marketing 49:39

6M ago49:39

49:39

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thir…

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Peter Kirk And Darren Discuss Indigenous Storytelling In Marketing And Advertising 58:09

6M ago58:09

58:09

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategie…

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John Batisitch And Darren Discuss The Global Outlook For The Coming Year 59:09

6M ago59:09

59:09

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide? As we left last year, we have the upcoming Presidential inauguration for a seco…

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Goodbye 2024, Hello 2025 - Season One in Review 17:30

7M ago17:30

17:30

PhraSEOlogy + AI dives into the highlights of 2024! This video recaps 15 engaging podcast episodes, exploring key moments, insightful discussions, and standout guests. Perfect for catching up or reliving your favorite moments from the show. Tune in for a recap of captivating content on AI from 2024. CHAPTERS 00:00 Introduction 00:28 Rohan Kulkarni …

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AI Takeover: The Power of Automation and the Future of Work with Helena Liu - PhraSEOlogy+AI EP15 24:26

7M ago24:26

24:26

Welcome to The PhraSEOlogy + AI Show! I'm Filipe Santos, your host. Join us as we delve into AI and automation with expert Helena Liu. With 12+ years in analytics and project management, and 3 years in AI, Helena offers deep insights. This episode tackles universal basic income (UBI) as AI reshapes the workforce. Helena shares the effects of automa…

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Sean Cummins And Ellie Talk About The State Of The Advertising Industry 1:10:19

7M ago1:10:19

1:10:19

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his vie…

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Boundaries and the Holidays 48:09

8M ago48:09

48:09

Send us a text The holidays can be a time full of joy and excitement. But holidays also bring a unique time where our boundaries are often compromised or are broken. Join us as we discuss boundaries, how they work during the holidays, and some tips to set boundaries during the holidays! Stay up to date with our episodes and happenings by following …

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John Pabon And Darren Discuss Navigating The Changing World Of Climate Regulation 53:22

8M ago53:22

53:22

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals. He is just the person we need help us navigate and make sense of the recent changes t…

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Carolyn Watson And Ellie Chat Life CVs, The Joys and Perils of Freelancing, and THAT Campaign Brief List 36:30

8M ago36:30

36:30

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post. In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work …

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AI and Language Insights from a Linguistic Expert with Joao Victor Pessoa Rocha 56:42

8M ago56:42

56:42

In this episode, we drive into the fascinating world of artificial intelligence and its revolutionary impact on language understanding and sociolinguistic trends. Joao Victor Pessoa Rocha is a distinguished linguist and NLP expert specializing in Brazilian Portuguese and the integration of AI in sociolinguistics. Joao shares his extensive experienc…

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Building Intentional Relationships Through Cooking ft Krista Melanson 55:10

8M ago55:10

55:10

Send us a text Do you ever feel like you and your partner are stuck in a boring loop of mundane task after mundane task? What if we could take those tasks, like cooking and grocery shopping, and turn them into opportunities to be more intentional in our relationships? That is what our conversation with relationship chef Krista Melanson covers this …

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Will Anstee And Darren Discuss The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine 46:04

8M ago46:04

46:04

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and familie…

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The AI-Driven Marketer Revolutionizing Everyday Marketing Skills with Conor Martin 42:03

8M ago42:03

42:03

Welcome to The PhraSEOlogy + AI Show, where we delve into the dynamic intersection of artificial intelligence and digital marketing. In today's episode, titled "The AI-Driven Marketer Revolutionizing Everyday Marketing Skills - PhraSEOlogy EP13," our host, Filipe Santos, sits down with digital nomad and content creator extraordinaire Conor Martin. …

Chloe And Allie Podcasts