Tess Ariotti And Darren Talk About The State Of Sustainability In Marketing

Managing Marketing

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Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain.

Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been slow, but steady. Some point to the global pandemic, other to the subsequent economic slow-down.

But where are we today? What are companies and corporations doing? And what could they be doing? And for us in marketing, what is the role for marketing?

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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