Best TrinityP3 Podcasts (2025)

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99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley 39:01

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11d ago39:01

39:01

As 2025 comes to a close, the conversation around in-housing has never been more confusing. With rising pressures on budgets and the disruption caused by AI, businesses are being forced to rethink what the right marketing structure might look like for them. In this episode of the Smarter Marketer Podcast, Host James Lawrence speaks with Darren Wool…

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Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster Management 50:29

5d ago50:29

50:29

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. Their conversation emphasizes the need for marketers to actively manage their agency relationships an…

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Abe Kasbo And Anton Discuss The Responsible Use Of Digital Marketing For Mid Market Advertisers. 51:17

11d ago51:17

51:17

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital. He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. Abe discusess the importance …

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Ian Perrin And Ellie Chat On The Power of Client-Centric Agency Models 41:17

19d ago41:17

41:17

Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking. He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marke…

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98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel 42:00

25d ago42:00

42:00

Once thought of as a “traditional” channel, outdoor has once again become one of the most creative and technology-integrated mediums in modern marketing. As audiences move faster and attention gets harder to hold, out-of-home (OOH) continues to prove its staying power. In this episode, James Lawrence sits down with Josh Gurgiel, Head of Creative at…

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Darryn Wallace And Darren Discuss Balancing Tradition And Evolution At Bega Foods 49:26

26d ago49:26

49:26

Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector. He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricin…

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Michael Moszynski And Darren Chat On The Technology Future of Agency Pitches 51:50

1M ago51:50

51:50

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships. Michael shares the challenges faced b…

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97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan 45:36

1M ago45:36

45:36

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Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide 49:34

1M ago49:34

49:34

By TrinityP3

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Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution 48:26

2M ago48:26

48:26

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising. Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She share…

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96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns 45:16

2M ago45:16

45:16

For decades the agency-client relationship has worked on a transactional view of marketing and creative services. Agencies gave away their best thinking upfront, clients judged on surface-level ideas and both sides accepted a process that often undervalued expertise. In this Smarter Marketer Podcast episode, Host James Lawrence and renowned author …

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Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing 51:35

2M ago51:35

51:35

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. Kim shares insights on consumer behavior, the importance of authent…

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Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management 46:03

2M ago46:03

46:03

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for sharehold…

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95. How to Rank in ChatGPT w. Joe Alder 41:23

2M ago41:23

41:23

Ranking in ChatGPT is now one of the most urgent challenges in digital marketing. With millions of Australians using AI search every week, the question for in-house marketers isn’t whether ChatGPT is shaping buyer journeys anymore, it’s how to make sure your brand is visible where and when it matters most. In this episode of the Smarter Marketer Po…

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Richard Benyon And Darren Chat On The Role of Technology In Agency Evaluations 43:06

2M ago43:06

43:06

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in unde…

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Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills 36:56

2M ago36:56

36:56

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. Despite economic challenges, Kim…

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94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James 40:26

3M ago40:26

40:26

As competition heats up across professional services, simply telling people what you do is no longer enough. The difference between winning and blending in ultimately comes down to perspective: how you see the world, not just what you sell. Too often, brands overlook this, falling back on cliche messaging in their industry that leaves buyers unmove…

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Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need 39:17

3M ago39:17

39:17

Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence. Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campa…

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Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable 38:37

3M ago38:37

38:37

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies. Oksana shares her unique approach to engaging audiences through memorable presentations and the …

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93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape 42:12

3M ago42:12

42:12

Marketing in 2025 is being shaped by what some experts call a 'polycrisis' - disruption layered upon disruption. From global conflicts to inflation to AI-driven job shifts, the market conditions facing both brands and consumers are becoming more complex and unpredictable. For marketers, the challenge isn’t just keeping up; it’s finding ways to cut …

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Jed Simpfendorfer And Darren Discuss What Marketers Really Want 50:24

3M ago50:24

50:24

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels. Jed attempts t…

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Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising 55:36

3M ago55:36

55:36

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship…

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92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer 35:59

4M ago35:59

35:59

Most marketers are pressured to focus their energy on the 5% of buyers ready to purchase today, but what about the 95% who aren’t in market yet? Ignoring them likely means missing your biggest growth opportunity. Building mental availability with future buyers is critical, yet often overlooked in the rush to chase immediate sales. In this episode, …

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Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message 48:53

4M ago48:53

48:53

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints …

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Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch 53:09

4M ago53:09

53:09

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media. The conversa…

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91. The Secret to B2B Marketing: Owning a Perspective w. Alex James 49:28

4M ago49:28

49:28

B2B service firms have been told to niche down, build helpful content and trust the funnel. But in today’s competitive market, where everyone is applying the same formula, it’s not enough to stand out. When every firm looks and sounds the same, buyers tune out. In this episode, Host James Lawrence, Co-Founder of Rocket Agency, sits down with B2B me…

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Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing 49:04

4M ago49:04

49:04

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization i…

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Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast 54:44

4M ago54:44

54:44

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing. Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in c…

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90. Marketing to Gen Z and Gen Alpha w. Katy Richardson 27:06

5M ago27:06

27:06

What happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement. Key Takeaways: How Gen Z is already influencing both consumer and B…

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Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency 53:29

5M ago53:29

53:29

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in …

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Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation 40:07

5M ago40:07

40:07

Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting wit…

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89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence 38:24

5M ago38:24

38:24

We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…

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Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice 59:14

5M ago59:14

59:14

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly emb…

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Hilary Badger And Ellie Talk About The Life and Love of Creativity 42:41

5M ago42:41

42:41

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that huma…

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88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing 53:16

6M ago53:16

53:16

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persu…

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Darren O’Meara, Troy Graham And Darren Talk About The Growing Influence Of Experiences 53:10

6M ago53:10

53:10

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The con…

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Kylie, Nick, Nathan, Stephen And Darren On The State Of The Pitch Research 2 52:20

6M ago52:20

52:20

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and Decem…

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87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder 37:19

6M ago37:19

37:19

With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket…

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Harry Lowes And Anton Chat Creative Connection Is The New Targeting In An AI Fuelled World 40:07

6M ago40:07

40:07

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better meas…

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Leandro Perez And Anton Discuss Augmenting The Digital And Human Labour Forces For The Future 55:56

6M ago55:56

55:56

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content. He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches o…

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86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan 39:05

6M ago39:05

39:05

In-house marketers and agency leaders don’t always speak the same language - but when they do, the results can be game-changing. In this episode, host James Lawrence sits down with Drew McLellan, CEO of the Agency Management Institute, to unpack what makes agency relationships thrive or fail. Whether you're managing one agency or several, or consid…

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Dr Kate Gunby, Anton Buchner, Adrian Treahy And Darren Discuss Navigating The Complexity Of The Marketing Technology Swamp 54:07

6M ago54:07

54:07

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital adv…

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June Cheung And Darren Discuss AI And Scope 3 Implications For Media And Advertising 46:08

7M ago46:08

46:08

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advert…

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85. How to Build Desire in Luxury and Property Markets w. Giverny Reid 29:17

7M ago29:17

29:17

People don’t buy luxury for utility. In high-end markets, purchase decisions are driven by emotion, identity and status - not features or price points. For marketers in the high-end space, this changes everything. In this episode of Smarter Marketer, Giverny Reid - Director at creative property marketing firm &Only and former Creative and Marketing…

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Alex Myers And Darren Chat About Building The World’s First Global Small Agency 50:08

7M ago50:08

50:08

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing p…

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Bonnie MacTavish, Ahmed Meer And Anton Discuss How To Successfully Humanise Technology 39:12

7M ago39:12

39:12

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how…

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84. State of the Pitch 2025 w. Darren Woolley 44:45

7M ago44:45

44:45

The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veteran Darren Woolley, Founder and CEO of TrinityP3. Da…

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Emma Logan And Darren Chat About The Challenges Facing Marketing Leaders 52:01

7M ago52:01

52:01

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand. Now, while there has never been a more e…

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Henry Innis And Ellie Chat About The Evolution And Explosion Of MMM 46:50

8M ago46:50

46:50

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of …

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83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano 34:27

8M ago34:27

34:27

Email marketing might not be the newest toy in the digital toolbox, but it’s still one of the most powerful. In a time when AI is transforming how we work and big platforms are making it harder for businesses to own audience relationships, marketers are turning back to the basics - and doing them better. Host James Lawrence sits down with Anthony C…