Arvind Hickman And Darren Talk About The Challenges Of The Trade News Media

Managing Marketing

Content provided by TrinityP3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TrinityP3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

2M ago 51:06

MP3•Episode home

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing.

The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media publishers, with some governments intervening to support news media.

But, it is not just news media that has been impacted. Even the marketing and advertising trade media has suffered from the shift in advertising revenue to the major platforms. Some publishers have transformed their business models away from advertising to events, subscriptions, awards, events, membership fees and other paid models with mixed success.

Arvind provides an industry insider perspective on the challenges and opportunities for the trade news media industry.

Listener's note: Since the publication of this podcast, Michael Lynch, Publisher of Campaign Brief, has reached out to inform us that the outlet has now ended its "pay to play" policies, which saw the publisher require agencies/media owners seeking to have their media release published on the site to sign up for advertising packages of between $750-$2000 (or $550 if you wanted a one-off news story that would lead that day's CB Daily Bulletin). The change (which, to our knowledge, was not publicly announced at the time) coincided with Campaign Brief switching off its anonymous comment thread, following massive pressure from the creative agencies who made the difficult decision to boycott the publication. TrinityP3's position on play-to-play remains that all trade publishers should disclose their commercial arrangements in line with AANA regulations.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

378 episodes

#MBA #Business #Marketing #TrinityP3 #New Zealand