Hi, we’re Chrissy and Ryan McCrary, spouses and business partners running a coffee shop and bar in Greenville, SC called Mountain Goat. We’re here to bring you along for the roller coaster of running a business together. We’ve experienced firsthand the loneliness of running a business - even together. We’re here to help you feel less lonely in your journey. Whether you run a business with your partner, on your own, or are just thinking of starting your journey. Join us for a behind-the-scene ...
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Ep. 81/ Balancing Parenting & Business: Summer Success Tips
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12:34Join Chrissy for a solo episode sharing proven strategies for balancing parenthood and business ownership during the busy summer months. She offers practical, actionable advice and key mindset shifts to ensure you, your family, and your team are set up for success. Tune in to learn how to manage the demands of summer while keeping your business on …
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Ep. 80/ Our Lead Team Spills All on Hiring, Culture, and Finding Your Business’s Why
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35:18In this episode, Chrissy and Ryan sit down for a heartfelt chat with Georgia and Grace, Mountain Goat’s Operations Manager and Assistant Manager. The duo shares memories from their hiring process, insights into the vibrant staff culture that’s kept them both with the company for over 2.5 years, and plenty of behind-the-scenes laughs. Perfect for li…
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Ep. 79/Social Media Who? Use SEO to Make Your Website the Real MVP & Your Biggest Online Asset.
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35:00In this episode, Chrissy sits down with Faith Hanan—copywriter and SEO strategist—to talk about why ignoring SEO is a mistake you can't afford to make. Faith breaks down the basics of SEO in a way that's simple, practical, and actually fun. You'll walk away with actionable tips to help Google work for you, not against you. If you're a business owne…
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Ep. 78/ Fit Mom Method: Evolving and Adapting as a Business, Finding Fulfillment at Work, and the Mindset Behind a Thriving Partnership
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44:01Brandon and Emily Wiseman founded Fit Mom Method to support busy moms not just in losing weight, but in transforming their mindset. In this episode, Chrissy and Ryan sit down with the couple to talk about their early relationship (they met at the gym—how fitting!), how they navigate business decisions together, the evolution of their business, and …
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Ep. 77/ The Surprising Power of Celebrating Your Staff Differently
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21:23In this episode, Chrissy and Ryan recap the Inaugural Golden Goat Awards—a staff celebration where employees dressed in cocktail attire and received actual GOAT trophies tailored to their unique qualities. While they touch on the logistics of planning the event, the heart of the episode is about sparking ideas to celebrate and appreciate your team,…
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Ep. 76/ Can Your Business Survive Without You? Ask These Questions First.
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15:20Leaving your business—whether it’s for a day, a week, or a month—can feel overwhelming. How do you step away without everything falling apart? In this episode, Chrissy walks through key questions to ask yourself before heading out of town or taking a much-needed mental health break. Taking time off has huge benefits, but the stress of preparing to …
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Ep. 75/ Podcast or Pass - Caroline Hull on Small Biz Podcast Strategy, Consistency, and the Future of Video
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35:59In this episode, Chrissy sits down with Caroline Hull, founder of Wild Home Podcasting, to talk all things small business and podcasting. Caroline is a podcast strategist who helps women coaches and consultants grow their businesses through strategic podcasting. She shares her unexpected journey from ballerina to podcasting pro (trust us—you’ll wan…
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Ep. 74 / Agency Long: Creative Power Couple, Niching Down, Trusting a Woman’s Intuition, Scaling E-Commerce with Soul
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49:21In this episode, Chrissy and Ryan chat with Nicolle and Zack Long of Agency Long — a married duo helping fashion brands and boutiques scale their e-commerce businesses. They share their rom-com-worthy love story, the early days of entrepreneurship, and how they found their niche by blending strategy, intuition, and creativity. Nicolle and Zack have…
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Ep. 73/ Go from Marketing Overwhelm to Strategy That Works with Leah Lawson of The Rock It! Co.
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44:21
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44:21In this episode, Chrissy sits down with Leah Lawson, Founder and CEO of The Rock It! Co.—a full-service marketing and events company based in Greenville, SC. This conversation feels like a laid-back brainstorming session with a friend who’s overflowing with business wisdom and happy to share it. No matter where you are in your business journey, you…
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Ep. 72/ Make Customers *LIKE* Your Emails
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13:04The best low cost marketing resource? Emails. In this episode, Chrissy shares her experience with emails (albeit very imperfect) and breaks down how to figure out your goals for sending emails. From nailing the hook to adding a personal touch, Chrissy covers why pictures matter more than words, how to keep your tone consistent (without getting stal…
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Ep. 71/ When Business Goals Fall Flat: How to Regain Confidence, Adjust Your Focus, and Keep Moving Forward
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21:36Chrissy and Ryan get real about the tough stuff—when business goals don’t pan out and expectations fall flat. They dive into why confidence is key to avoiding the comparison trap, how shifting from the big picture to the small picture can help you reset, and why learning to move on quickly is a game-changer. Plus, they'll discuss how they received …
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Ep. 70/ Crash Course: Running A Biz With Your Partner
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17:56In this episode, Chrissy sits down to recap the top tips, insights, and lessons they've gathered from interviewing entrepreneurial couples over the past year and a half. Whether you're already in business with your partner or considering it, this quick, insightful episode will help you navigate common challenges, avoid pitfalls, and set yourselves …
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Ep. 69/ Money Makeover: How We’re Spending Differently in 2025
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14:15Join Chrissy for a quick but insightful chat about the big (and little) changes in how they’re managing money at Mountain Goat this year. She shares some eye-opening (and slightly embarrassing) financial habits, details on Mountain Goat’s switch to a new accounting system, and a bold move from a paid service to a free one—stay tuned to see if it’s …
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Ep. 68/ Counselor Tips for Business Ownership, How to Stay Sane in your Mind and Regulate your Body
31:09
31:09
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31:09Running a business can be rocky at times, with extreme highs and lows all in a single day, (maybe even within an hour)! In this episode, Chrissy sits down with Kathryn Short, co-owner and co-founder of Reedy River Counseling and a Licensed Professional Counselor, to discuss the mental and physical toll of entrepreneurship. They explore practical st…
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Ep. 67/ Copy Our Simple Content Calendar for Small Businesses
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15:50Join Chrissy for a quick episode on how Mountain Goat keeps content simple and manageable and keeps people coming in the door for more coffee, beer, and waffles! With so much happening behind the scenes, they needed a calendar that made sense without adding extra work. Chrissy shares how dividing social media tasks among the team helps and the best…
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Ep. 66 – Southern Crafted Shutters: Shutters Aside (Get It?!), This One’s Packed with Wisdom for ALL Businesses.
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44:12
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44:12If you think running a shutter business sounds boring, Adam and Kristin are here to prove you so wrong. These two started out building and selling barn doors, but when shutters stole the show, they went all in—and haven’t looked back. In this episode, they share their wisdom on trial and error, team building, and making bold business moves by jumpi…
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Ep. 65/ Artificial Intelligence: It Will Change Your Small Business in 2025—Make Sure It’s for the Better
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29:51AI in Small Business: Hype or Help? Ryan breaks down the basics of artificial intelligence in a quick "AI for Dummies" lesson, making it easy to understand if you haven’t kept up. Then, Chrissy and Ryan dive into how AI is impacting their coffee and waffle business. While robots won’t be making lattes at Mountain Goat anytime soon, they share how t…
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It’s not that serious—but even after 6.5 years of running a business, tough learning moments still happen. In this storytelling episode, Chrissy shares a challenging day at Mountain Goat when she had to face the chaos with her team. As a couple running a coffee and waffle shop, they know every day brings unique lessons and opportunities to grow—bot…
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Ep. 63/ Marco Suarez, Methodical Coffee: Multi-Location Expansion Timing, Money, Challenges, & Lessons
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44:30In this episode, Chrissy chats with Marco Suarez, one of the three owners of Methodical Coffee, Greenville, SC based Roaster and Coffee Shop about what it’s really like to open a second, third and (almost!) 4th brick-and-mortar location. Marco shares how they figured out it was the right time to expand, the financial and market factors that went in…
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Ep. 62/ A Peek Behind The Curtain: 2024 Numbers Recap-What Sold, What Worked, What Ruled.
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30:46Ever wonder what makes a business tick behind the scenes? Join Chrissy and Ryan as they spill the beans on this episode all about 2024—sharing the top-selling items, the email subject line that made customers click, and other insider secrets you won’t find anywhere else. Whether you’re looking for actionable tips to boost your own business or just …
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Ep. 61/ Rick Bryson, Branding Professional: What is Branding, When and How to Rebrand, Branding on a Budget
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46:12
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46:12Chrissy sits down with Rick Bryson, Creative Director at Cargo, a full-service marketing agency in Greenville, SC, to explore the essentials of branding. This episode pairs perfectly with our discussion on marketing (see Ep. 59 with Jeremy Elrod) since branding and marketing are often confused—but they’re not the same! Rick offers invaluable advice…
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Ep. 60/ BEST of for Chrissy, 2024: Book, Movie, Podcast, and more!
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13:32In this solo episode, Chrissy discusses what she loved in 2024 and that made her year better in all the different categories. This is a fun, quick listen to get some suggestions for your personal & business life and to get to know a little bit more about what inspires her! Come be friends with Chrissy! website: www.partnerpartners.net insta: @busin…
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Ep. 59/ Jeremy Elrod, Marketing Expert: Does Marketing = Social Media?, Keeping Up with Trends, How To Spend Your Limited Marketing Budget
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51:32
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51:32Chrissy sits down with Jeremy Elrod, Owner and Business Coach of The Candid Entrepreneur, Owner and Idealist at Ideal Scenario, and co- founder of Common Pops to chat all things marketing. Jeremy's career path has given him a wide and deep marketing education which you'll quickly find by listening to this episode and taking in all of the tangible m…
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Statice & Greenville Outdoor Living: The Bunns Balance Running two Businesses Separately, but Very Much Together.
45:02
45:02
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45:02The first episode of this kind: an interview with a couple who each run their own business, but share an office, ideas, and their family! Chrissy and Ryan sit down with Suzie Bunn and Steven Bunn to discuss everything from how to communicate with each other when you're each growing a new business, the ways they help each other out through brainstor…
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Three Questions to Stir Up Gratefulness for your Business
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15:32
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15:32It's easy to think of all the parts of your business that make your life harder, but what if you took the time to think about what your business has brought you that makes you feel thankful? Join Chrissy as she guides you through the three questions that will lead you to feeling more grateful around your business. This episode leads you down a path…
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Be a Fly on the Wall: What's Not Working on our Podcast.
19:58
19:58
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19:58Chrissy confronts Ryan with a surprise conversation about the future of the podcast that he never saw coming. We discuss the ways our podcast has worked well and what we're going to do differently moving forward. Learning to pivot in a business is an important skill to have and we're employing this skill as we move forward with our podcast. To brea…
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Small Business Finances from a CPA: The Pigs Get Fat, the Hogs Get Slaughtered.
37:05
37:05
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37:05Scott Karr, Mountain Goat's CPA, sits down with Chrissy to offer his time and wisdom with small business accounting. We discuss everything from what expectations you should have of a CPA, how to avoid tax problems, and biggest mistakes small business owners make with their finances. This is a must listen for any small business owner because the pra…
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Rabbit Crest Farms: Farmer Florists, Hot Sauce to a Full Farm, A Power Point Business Plan, and Volunteering to Learn.
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45:25
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45:25Sarah and Elijah Kivett own and operate a small organic, no-till farm near Greenville, SC that has grown from 20 to 100 fifty foot beds in a little over a 2 year span where they grow vegetables and flowers that are sold at local farmer's markets and through u-pick opportunities on their farm. We discuss many topics in this episode including selling…
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Counseling-ish 2: The Deep Marital Dynamics of Running a Business Uncovered.
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44:30
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44:30Chrissy and Ryan are back at it with one of their best friends and pastor, Lee McDerment. We clarify early on that Lee is not a licensed counselor, so do not treat this information as such, but it could be useful to hear. The questions of "how is your soul?" and "what do you rate your marriage from a 1-10?" are answered and picked apart and we prob…
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Q4: Make it the Best Quarter of the Year with these Strategies to Maximize Profit.
20:31
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20:31Chrissy and Ryan chime in with some plans and ideas for how to end 2024 with a bang. We discuss pending price increases, capitalizing on the holidays, merch plans, email marketing, and social media. The end of the year feels like a sprint, but with proper planning it can be your best quarter of the year. Join us in discussing our plans and make som…
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Hurricane & A Small Biz: Our Story, the Aftermath, and Moving Forward
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27:32A serious storm hit the southeast United States late September leaving some people and businesses in a really bad place. Parts of Western North Carolina, about an hour north of us, fully lost their buildings, but for us, we lost power for a bit over a week which means we lost revenue for over a week. That’s a big hit for a small biz and we discuss …
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The Daisy, a Husband and Wife Owned Restaurant in Santa Barbara, California: Naming a Restaurant, Learning to Trust Yourself, and Falling into the Restaurant Business.
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47:20Dominic and Carmen started as friends who liked to sit together at parties in Los Angeles and after much time (8 years!) fell in love and got married. They decided to take a year sabbatical in Scotland where Carmen first began to discover her love for cooking. Dominic began courses to learn the business side of running a restaurant and they started…
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Watershed: Rent or Buy for your Business, Advantages of Using a Broker, The Whole Process of an Idea to a Physical Space, Selling a Business
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41:52Today we're joined by Joseph Fuduric and Cameron Smith of Watershed, a commercial real estate broker that supports independently owned businesses by providing a personal and friendly approach to buy, sell + lease commercial real estate in Upstate SC. We hit them with all the small biz questions about renting versus buying a property, the process of…
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Another Round: New Business Follow up Episode! Pivots, Marketing, Challenges, and Looking Forward.
45:56
45:56
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45:56Our first ever repeat guests, Corinne and Cory Wickline, join us to chat about Another Round- their disc golf shop and taproom which opened in Greenville, SC in April 2024. We first chatted with them 3 weeks into their business, and now we're following up with them 6 months into owning and operating their business. Their perspective is interesting …
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Join in on this fun episode with Chrissy and Ryan as we play the classic game of Would You Rather, but with questions about our business. Both Chrissy and Ryan prepared would you rather questions in advance to surprise the other one which led to some solid debates on the answers. This is a good one to listen to not feel alone in the struggles you h…
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Lumineux Chocolate: Two Culinary Grads, Virtual Chocolate Tastings, The Process of Chocolate, Adding an Additional Brand
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42:29
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42:29Ben and Becca Snyder started their ethically sourced chocolate business in 2020 after falling in love with chocolate and seeing a hole in the Greenville market. They were discovered when Ben went on a podcast, The Pitch, and talked about Lumineux Chocolate which was a huge stepping stone for their growing business which started out of their apartme…
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The Three Hardest Business Lessons We've Learned and Mindset Hacks When These Challenges Arise.
24:15
24:15
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24:15Join Chrissy and Ryan on this duet episode where we discuss the three hardest lessons we've learned in our business and the mindset hacks for each challenge. We talk about being liked, other people, and how to solve problems. This is a good listen for anyone who has had challenges in their business or will have challenges (which is everyone!) so I …
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Victory Garden Studio: 2 Artists Running 1 Business, Making Creativity Your Job, Setting Your Business Prices.
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47:59
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47:59Jesse and Carissa Bowser got to know each other over late night drawing sessions on their college campus and then long story short- one day Jesse declared he would marry Carissa. Their relationship started based on their shared love of art and they've now transitioned into working together full-time making art. Victory Garden Studio, their business…
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Cope & Crew Landscaping: Have the Confidence in Yourself, Why You Should Have a Business Burner Phone, Good Cop Bad Cop, Kissing at Lunch.
48:02
48:02
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48:02From dabbling in construction to running a full blown company providing full service exterior design projects and weekly landscape management, Stephen and Cindy are out here growing a business well as a couple. After a failed high school relationship, they rekindled the flame in college and it was the fast track to marriage at that time. Their most…
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Five Tactics to Stay Top of Mind for your Customers: Where We've Seen Success!
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21:19
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21:19Nowadays, the options are plentiful for any type of business and we all have the equal playing field of the internet. So how do we make sure our customers are thinking about us when they think about our industry? In this episode, Chrissy and Ryan discuss 5 tactics to make sure you are at the top of your customer's minds. These will apply to any ind…
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Non-profit or For-profit? How to Start Both and What to Expect.
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41:27This week Chrissy interviews Ryan about starting a non-profit. What is it? What isn't it? Why should you do it? Why shouldn't you? We'll help you understand how Mountain Goat works and where it came from, as well has Ryan's journey starting, growing and leading a non-profit, all the way to no longer leading a non-profit. insta: @businesspartnerpart…
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Three Tricks To Combat Envy in Business: Learn Their Story, Work on Your Own Business, and Seek Truth.
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22:36
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22:36Is it okay to be envious of another business? Or jealous? Are they the same? We don’t really know, but today Chrissy and Ryan are diving into an episode with some major mindset tips that can be used when you're getting caught in that comparison trap or wanting what another business has. This is a good episode to listen to if you feel like you’re th…
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Why Travel Matters for your Business: Inspiration, Clear Minds, and What We’re Taking from our Most Recent Travels.
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15:09Ryan and Chrissy pop in for a quick episode from vacation in Kiawah Island, South Carolina to talk about how travel and getting a break from your business can bring inspiration that you could never attain by staying at home and just working in your business. The ability to have time away and afford travel is certainly a privilege, but if you’re abl…
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HOW TO: Impress with Karaoke AND your Business Website.
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18:29
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18:29Join Chrissy on a solo episode today with some life learned lessons about how to sing karaoke, choose your karaoke song based on the crowd, and which songs are on the ‘DO NOT SING’ list. Then transition very smoothly into the conversation about our most recent website rebrand using Squarespace. Chrissy lays out everything your website should have a…
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The Coffee Episode: Equipment, Cupping, Blends, Grinding, and What You'll Need to Start!
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36:47
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36:47Ryan and Chrissy describe their journey to caffeine (and how Starbies has single handedly made kids start drinking coffee at an early age!!). This dining room table episode dives deep into the specific equipment we use for our shop, why we think it's important to make our own syrups, and how we decide seasonal drink menus. Ryan chats about his cupp…
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Our Cutest & Most Loved Guests Yet: Running a Small Business as a Family.
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26:34Today we have two special guests on the show- our children, Mae (8) and Bert (6). We think it's important to involve them in our lives, business, and podcast! They have been watching us work on this podcast for almost a year and were ready for their moment in the spotlight. They prepared some questions to ask us (some appropriate, some not) and we …
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One Important Tip to Share this Week. But also, How We're Making Our Business (and Podcast) Work For Our Family.
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15:31
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15:31Join Ryan for a (quick) solo episode this week. We share a couple ways we're making our business - and podcast - work for our family this summer. And one, hot tip that's a free unlock to any business. Also, Chrissy will be back with Ryan next week (PTL) insta: @businesspartnerpartners website: www.partnerpartners.net…
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Why Consistency is Key and How it Affects Your Biz: Confessions and How to Keep Going without External Validation
29:53
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29:53Chrissy and Ryan bring all their thoughts on consistency and why it's important for a podcast, a business, and how it applies to getting mentally strong for many areas of life. We share some ways that having the zoom out approach on your business can help you stay consistent and why using data instead of feelings is more helpful when making big dec…
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How to Avoid (Handle) Burnout: Six Steps to Survive it & Thrive (through) it.
20:25
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20:25Join Chrissy on this solo ep about how to handle seasons of burnout. We discuss practical tips and mindset shifts to learn how to cope and make it out on the other side. Burnout is coming for you, but it doesn't have to take you down. Tune in! insta: @businesspartnerpartners website: www.partnerpartners.net…
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Amend Market: The Story of a Sustainable Refill Shop, Pop-up Shop to Porch Refills to Brick and Mortar, Growing a Business That’s a New Concept for the Public
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51:30The story of Kendall and Dave Daly, the couple behind Amend Market, a sustainable plastic free refill shop located in Greenville, SC, may seem like a classic Romeo and Juliet tale: a Sustainability Coordinator and an Exxon Employee. Kendall’s family taught her the love for nature, which she eventually translated into a passion for sustainability in…
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