Best Cognisms Podcasts (2025)

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Marketing the marketing team with Florian Frese, Marketing Director at Wire 42:16

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1d ago42:16

42:16

In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust across teams to avoiding the dreaded “marketing in a silo” trap, Florian shares candid insights into what it really takes to get intern…

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The Overwhelm of Possibility: AI, Tech Consolidation & the RevOps Balancing Act with Gabe Rothman, VP of Operations at Rescale 30:49

5d ago30:49

30:49

In this episode, Gabe Rothman (VP of Operations at Rescale) joins to unpack one of the biggest challenges facing RevOps leaders today: navigating the explosion of AI tools, deciding where to consolidate tech stacks, and figuring out how to truly drive efficiency - without simply chasing shiny objects. From AI’s evolving role in account planning to …

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The Cost of Selling to Someone Who Was Never Going to Say Yes 22:23

7d ago22:23

22:23

This week on Why Did It Fail?, sales coach Shivan Pillay sits down with Isa Sher, Sales Manager at Cognism, to unpack one of the most pivotal failures of his early sales career. Isa shares how losing a major deal reshaped his approach to qualification, champion building, and managing a high-performing sales team.…

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What to do when the ops that got you here won’t get you there, with Jeff Ignacio 19:25

12d ago19:25

19:25

In this special solo episode, Jeff dives deep into what happens when rapid growth hits a wall - and how RevOps leaders can untangle the complexity. From system sprawl to siloed teams and redundant tech, this is a practical guide to retooling your operating model, rebuilding governance, and making RevOps a strategic growth engine again.…

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Why 94% of Salespeople Never Become Elite, And How To Fix |EP21| Will Aitken 1:08:49

14d ago1:08:49

1:08:49

🎤 In this must-listen episode of The "I Used to Be Crap at Sales" Podcast, host Mark Ackers interviews Will Aitken, one of the most recognised voices in sales content today. Will is a former SaaS AE turned sales coach, keynote speaker, and viral content creator with over 140,000 LinkedIn followers and millions of views across TikTok and YouTube. He…

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Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk 48:38

15d ago48:38

48:38

In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are starting to hit a ceiling. They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand wi…

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Should Startups Hire RevOps Early? With Justin Humphreys, Head of Revenue Operations at Bright Network 22:12

19d ago22:12

22:12

In this episode, Justin Humphreys, Head of RevOps at Bright Network, explains why foundational RevOps decisions - like which CRM to use - can make or break a startup’s growth. He shares insights from his telco roots, his move into marketing and CS ops, and why he’s now offering early-stage companies free advice through RevOps Hub.…

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The Failure That Shaped a Brand New Approach to Sales 33:56

21d ago33:56

33:56

What happens when you don’t pass your sales probation? In this episode, Shivan sits down with Harry Monkhouse to hear the story of how he failed his first SDR probation and turned it into the catalyst for a career in sales leadership. They dig into the mindset shift Harry had to make, the tactical changes that got him back on track, and the three t…

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Bandwidth, Buy-In, and Big Swings with Rich Bishop, Founder of Midgame Consulting 19:23

26d ago19:23

19:23

Our host, Jeff Ignacio, sits down with Rich Bishop, founder of Midgame Consulting, to talk all things RevOps. From his unexpected leap into consulting to transforming go-to-market strategies at PE-backed and traditional companies. Rich shares what makes change management stick, how to win over skeptical sales teams, and why CRM adoption is about mo…

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The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab 57:47

29d ago57:47

57:47

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM. In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minu…

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The Ego Trap: How Getting Fired Made Chris Ritson a Better Leader 43:06

1M ago43:06

43:06

In this episode of Why Did It Fail?, sales coach Shivan Pillay sits down with Chris Ritson, founder, advisor, and sales trainer, for a raw and revealing conversation about the leadership failure that reshaped his life. Chris opens up about the moment he was let go from his first AE leadership role, how unchecked ambition and ego clouded his judgmen…

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Fixing Cold Email: AI Guardrails and Deliverability Wars with Mustafa Saeed 27:25

1M ago27:25

27:25

This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Luella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into dom…

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Turning Data into Direction with Olga Traskova, VP of Revenue Operations at Birdeye 28:47

1M ago28:47

28:47

In this episode, we chat with Olga Traskova, VP of Revenue Operations at Birdeye, about transforming go-to-market processes to support scale. Olga shares how her team spans marketing, sales, and customer success ops, the balance between quick wins and long-term transformation, and her vision for blending human insight with AI-driven tools. From opt…

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The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata 50:35

1M ago50:35

50:35

In this episode, Liam is joined by Steffen, CMO and co-founder of DreamData, to unpack one of B2B marketing’s trickiest challenges: how to bridge the gap between awareness and sales readiness without jumping the gun. They dive into the dilemma of where marketing should focus its energy in the funnel - top, middle, or bottom - and explore what it re…

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Fix the Meeting, Fix the Machine with Mike Simmons, Founder at Catalyst A.C.T.S. 27:22

1M ago27:22

27:22

In this episode, Mike Simmons—founder of Catalyst and go-to-market strategist—joins us to break down how great meetings, clear processes, and intentional systems can make or break a revenue org. From applying the Jobs-To-Be-Done framework to meetings, to building sales stages that actually reflect probability, Mike shares practical strategies, fram…

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When the Vision Doesn’t Match Reality: Michael Isernio on Startup Missteps and Sales Leadership Lessons 14:43

2M ago14:43

14:43

Welcome to the first episode of Why Did It Fail?, a fresh look on Redefining Outbound! In this episode, Cognism’s Shivan sits down with Narrative AI founder Michael Isernio to unpack a failed VP of Sales stint, exploring why outbound fell flat, how misalignment with leadership signaled deeper issues, and what he’d do differently if given another sh…

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Leading a Global SDR Team at Cognism | EP20 | Catherine Olivier, Cognism 56:27

2M ago56:27

56:27

Leading a global SDR team? Just promoted to SDR manager? This episode is packed with real-world advice from Catherine Olivier, VP of Global Sales Development at Cognism, on how to build and lead high-performing sales development teams—without burning out or losing your team’s trust. Catherine shares hard-earned lessons from her experience leading S…

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Rethinking Sales Strategy: Smarter Outreach, Dynamic Territories and AI in RevOps with Bill Kantor 30:04

2M ago30:04

30:04

This week Bill Kantor challenges traditional sales tactics, explaining why perfect forecasting doesn’t maximise sales. He explores AI’s role in outreach, the shift towards hyper-personalisation, and why static territory planning is outdated. Bill also shares insights on pipeline management and how RevOps can drive smarter, data-driven decisions. Yo…

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The Art & Science of Go-To-Market Strategy with Kyle Lacy, CMO at Jellyfish 34:35

2M ago34:35

34:35

In this episode, we sit down with Kyle Lacy, CMO of Jellyfish, to explore the intersection of marketing, revenue operations, and go-to-market strategy. We discuss the challenges of cross-functional alignment, the ongoing debate between brand vs. demand, and how marketing leaders can earn a seat at the revenue table. Plus, Kyle shares his insights o…

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Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans 29:12

2M ago29:12

29:12

This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant i…

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Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins 32:04

2M ago32:04

32:04

In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed …

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Planning for Success: RevOps Strategies for Sustainable Growth with Joe Ort, Founder of RevOps Inflection 11:46

3M ago11:46

11:46

This week Jeff Ignacio sits down with Joe Ort, founder of RevOps Inflection, to explore the critical differences between revenue operations in private equity versus venture capital backed companies. With 15 years of experience in RevOps and analytics, Joe shares insights on growth strategies, planning cycles, and how AI is reshaping sales efficienc…

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Data Decay, Compliance, and the Future of Sales Intelligence with Adam Thompson, CPO at Cognism 26:28

3M ago26:28

26:28

In this episode, Jeff sits down with Adam Thompson, Chief Product Officer at Cognism, to explore the evolving landscape of sales intelligence. They dive into the challenges of building high-quality B2B data, the impact of web scraping, and whether data is truly becoming a commodity. Adam shares insights on the hidden pitfalls of CRM hygiene, the co…

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Ditch The Pitch, Josh Braun Says Poke The Bear! | EP19 55:08

3M ago55:08

55:08

In this unmissable episode of The I Used To Be Crap At Sales Podcast, legendary sales trainer Josh Braun, joins our host Mark Ackers for a deep, unfiltered dive into what really drives consistent sales performance. If you’re a sales rep chasing targets, a team leader trying to motivate your reps, or a founder building a sales motion—this episode is…

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Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA 25:48

3M ago25:48

25:48

Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today’s sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking …

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How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins 31:04

3M ago31:04

31:04

In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the pla…

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From Sales Rep to Consultant with Lewis Chawko, Founder of RevOps Consulting 22:39

3M ago22:39

22:39

In this episode of RevOps Review, host Jeff Ignacio chats with Lewis Chawko, founder of RevOpsConsulting.io, about his journey from sales to revenue operations and how he turned a side hustle into a full-fledged consulting business. Lewis shares his insights on scaling go-to-market teams, optimizing RevOps tech stacks, and the challenges of moving …

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Defining Outbound: Scaling Sales as a Founder with Ilia Papas 19:55

3M ago19:55

19:55

This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s usi…

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A leadership playbook with Sandy Robinson, VP of Revenue Operations & Client Growth at Quavo Fraud & Disputes 36:44

3M ago36:44

36:44

In this episode of RevOps Review, host Jeff Ignacio sits down with Sandy Robinson, VP of Revenue Operations and Client Growth at Quavo and host of RevOps Unboxed. Sandy shares her insights on stepping into a new RevOps leadership role, navigating the first 30, 60, and 90 days, and the challenges of building and rebuilding revenue operations from th…

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Why big brands win, and how you can compete, with Dale Harrison 57:40

4M ago57:40

57:40

Cognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.By Cognism

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Balancing Growth, Data, and Regulation with Matthieu Garlock, Senior Director of RevOps at Equitybee 32:54

4M ago32:54

32:54

In this episode, Matthieu Garlock, Senior Director of RevOps at Equitybee, dives into the complexities of revenue operations in a marketplace model. He shares insights on balancing supply and demand, leveraging data to optimize investment flows, and navigating regulatory challenges in the financial sector. Matthieu also discusses his journey from R…

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Sales Leadership Is Stuck in the Past - And It’s Costing You | EP18 | Phil Putnam 1:12:40

4M ago1:12:40

1:12:40

How do you truly motivate a sales team? Most sales leaders struggle to keep their teams engaged and performing at their best - especially with 53% of the workforce being made up of Millennials and Gen Z. In this episode, our host Mark Ackers sits down with Phil Putnam, the author of Desire-Based Leadership, to uncover the secrets behind scaling hig…

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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens 33:10

4M ago33:10

33:10

In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relation…

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From Salesforce Admin to RevOps Leader with Tori Moss, Global Head of Revenue Operations 34:26

4M ago34:26

34:26

Our host, Jeff Ignacio sits down with Tori Moss, Head of Revenue Operations at Pigment, who shares her journey from Salesforce admin to RevOps leader, reflecting on lessons learned during hypergrowth at Greenhouse. She dives into the evolution of RevOps, the challenges of scaling teams, the role of AI in business planning, and the importance of str…

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Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints 42:19

4M ago42:19

42:19

In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like …

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Fixing Sales Pipeline Problems: Outbound, AI, and Territory Strategy with Hayes Davis 31:16

4M ago31:16

31:16

This week Jeff Ignacio sits down with Hayes Davis, CEO of Gradient Works, to tackle the pipeline coverage problem facing revenue leaders today. Hayes shares his insights on why traditional outbound strategies are failing, how AI is being misused in sales, and why static territory models are leaving money on the table. He also dives into the importa…

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Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam 25:57

4M ago25:57

25:57

This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, …

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Does AI fit into GTM with Taft Love, Founder of Iceberg RevOps 31:54

4M ago31:54

31:54

Our host, Jeff Ignacio, sat down with Taft Love, Founder of Iceberg RevOps, to explore the evolving landscape of revenue operations and global sales. Taft shares his journey from sales leadership to building a specialised RevOps consultancy, offering insights into scaling organisations, fostering cross-functional alignment, and navigating the uniqu…

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Optimising websites and implementing systematic website testing with Estelle Marasigan 38:47

4M ago38:47

38:47

In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.…

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Leveraging AI in Go-to-Market Strategies: Practical Insights and the Path to ROI with Joel Arnold 26:55

5M ago26:55

26:55

In this episode, Joel Arnold, founder of Arnold GTM Advisors and former VP of Revenue Operations, explores the transformative role of AI in go-to-market strategies. From leveraging large language models for prospecting and note-taking, to analising call data for predictive insights, Joel shares practical use cases driving real ROI. He also dives in…

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Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws 28:08

5M ago28:08

28:08

In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterpr…

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How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience 46:04

5M ago46:04

46:04

Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact are…

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From Marketing Ops to RevOps: Building a Unified Revenue Strategy with Jessi Eagan 27:43

5M ago27:43

27:43

In this episode, we’re joined by Jessi Eagan, Senior Manager of GTM Revenue Operations at Macabacus, to discuss her journey from marketing operations to leading RevOps as a team of one. Jessi shares how her diverse experience has equipped her to oversee the entire revenue lifecycle, from marketing automation to sales reporting. She also dispels com…

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Building and Scaling Successful Sales Teams | EP17 | Richard Bounds 51:26

5M ago51:26

51:26

Building & Scaling Successful Sales Teams Sales leaders and ambitious reps, this one’s for you! In this episode of I Used to Be Crap at Sales, Mark Ackers sits down with Richard Bounds, a seasoned sales leader and fractional CRO, to unpack the biggest challenges in scaling sales teams, hiring top talent, and driving sustainable sales growth. Richar…

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Unlocking the Power of Connected GTM Strategies: Insights from Stuart Balcombe on the HubSpot Ecosystem 27:58

5M ago27:58

27:58

In this episode, we’re joined by Stuart Balcombe, author and workflow creator at Connected GTM. Stuart shares surprising insights about the underutilisation of HubSpot’s app marketplace and discusses opportunities for businesses to better integrate and leverage the platform. We also explore HubSpot’s strengths in the SMB and mid-market spaces, its …

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Bridging Strategy and Success with Benjamin Zeitz, Head of Revenue Operations at Sweep.io 21:34

5M ago21:34

21:34

Our host, Jeff Ignacio, sits down with Benjamin Zeitz, Head of Revenue Operations at Sweep.io to discuss Benjamin’s experience in a hybrid role, the importance of expertise in operational tools like Salesforce, and the integration of RevOps into customer success.By Cognism

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When to localise or translate content in international organisations with Cognism’s Content Managers 32:24

5M ago32:24

32:24

Cognism’s Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism’s demand generation content strategy across regions. When do you translate, localise or create net new?By Cognism

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AI in RevOps: Boosting Efficiency and Redefining Marketing Ops with Sara McNamara 27:16

6M ago27:16

27:16

This week Jeff sits down with Sara McNamara to explore how artificial intelligence is reshaping the way revenue operations teams work. They dive into how AI tools can enable sales teams to focus on high-impact activities and why cutting-edge tools alone won't drive results. Packed with actionable insights, this episode is a must-listen for leaders …

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How To Hire And Develop Top Tier SDR'S (From Hiring Over 8000+) | EP16 | Gabe Lullo 1:18:35

6M ago1:18:35

1:18:35

In this episode of The "I Used To Be Crap At Sales" Podcast, hosted by Mark Ackers, we dive deep into the art of sales development. Our guest, Gabe Lullo, is co-founder and CEO of Alleyoop. the global leader in prospecting and outsourced sales development. Thousands of companies try to replicate what Alleyoop does, but Gabe reveals the secrets behi…

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Revenue operations in a mission-driven organisation with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow 23:15

6M ago23:15

23:15

Our host, Jeff Ignacio, sits down with Jonathan Unger, Senior Manager of Demand Generation and RevOps at Regrow to chat about sustainability, climate tech and what it’s like doing RevOps in a mission-driven organisation.By Cognism