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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎤 In this must-listen episode of The "I Used to Be Crap at Sales" Podcast, host Mark Ackers interviews Will Aitken, one of the most recognised voices in sales content today.
Will is a former SaaS AE turned sales coach, keynote speaker, and viral content creator with over 140,000 LinkedIn followers and millions of views across TikTok and YouTube.
He’s built a global audience by combining relatable sales insights with unforgettable humour—and today, he’s opening up like never before.
🔥 What You'll Learn:
👉 Why “need for approval in sales” is the #1 mindset trap holding reps back
👉 How Will went from underperforming rep to sales leader and content icon
👉 How becoming coachable changed everything in Will's career and life
👉 The truth about ego, self-worth, and seeking validation through work
This is more than a sales conversation—it’s a roadmap for anyone who’s ever doubted themselves, felt stuck in their role, or wanted to take control of their growth.
Whether you're a sales rep, leader, or creator, Will's story will leave you inspired and equipped.
👍 Like this episode?
Don’t forget to like, comment, and subscribe for more sales coaching insights!
✅ Find out more about MySalesCoach
https://www.mysalescoach.com/
✅ Seriously level up yours/ your team’s sales skills with a MySalesCoach Membership for only £20 per month (+vat)
https://www.mysalescoach.com/pricing
✅ Connect with Us:
Follow Mark Ackers on LinkedIn: https://www.linkedin.com/in/markackers/
Follow MySalesCoach on LinkedIn: https://www.linkedin.com/company/mysalescoach-com
Follow Will Aitken on LinkedIn: https://www.linkedin.com/in/justwillaitken/
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