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Contractor Marketing Podcasts

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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges. We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your sho ...
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The Digital Remodeler

Carl Willis - Remodeling Marketing Team

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The Digital Remodeler is a podcast that explores the latest trends, tools, and strategies for transforming your home remodeling business in the digital age. Join host Carl Willis, a seasoned home services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable home remodeling business in today's ever-evolving market. Whether you're a seasoned pro or just st ...
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A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
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Handyman Success Podcast

Jason Call & Allen Lee

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The Handyman Success Podcast interviews successful handyman and home improvement contractors to learn their secrets to success. From business operations, to marketing, to personal stories, successes and struggles, listeners will leave each episode with actionable tactics to implement in their own business. Inject growth, efficiency, and inspiration into your handyman business by learning from the success of others! Co-Host Allen Lee, Founder of the Handyman Journey & Honest Lee Handyman Serv ...
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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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The Contractors Toolbox Podcast from Certified Contractors Network (CCN) is conversations with experts in the contracting industry. We talk about best practices for scaling a successful home improvement contracting company. We'd love for you to join us at contractors.net
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Welcome to Concrete Business Playbook, the go-to podcast for entrepreneurs and professionals in the concrete industry looking to scale grow their own concrete companies! Hi, I’m Tyler Link, a concrete business owner, and owner of Contractor of CEO, the top marketing company for concrete contractors, this podcast is designed to provide you with the strategies, insights, and tools you need to thrive in the concrete business. Join me as we explore topics like project management, marketing strat ...
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Pool Chasers Podcast

Greg & Justin, Swimming Pool

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Whether you own a business, service, repair, build, design, or market swimming pools, this is the podcast for you. We interview swimming pool industry business owners, entrepreneurs, pool service and repair companies, builders, manufactures, marketing and social media experts, as well as many others that can help progress, inspire and entertain us all.
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Saturday Sparks is your weekly dose of no-fluff marketing clarity, built for trades and service business owners who want to grow with purpose, not guesswork. Join Adam Bauer, CEO of The Marketing Clerics, every Saturday morning for a live session packed with practical strategies, honest insight, and real-time problem-solving. Each week includes: • A focused teaching topic to help you cut through the confusion • Live Q&A where you can bring your toughest marketing questions • Pre-submitted qu ...
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Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.
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This podcast is for contractors who want to start working ON their business instead of IN their business. I delve deep into the art of running a thriving company and explore the strategies that separate the best from the rest. Tune in to learn how to become a real Contractor CEO!
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The Site Shed

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

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The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether y ...
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Construction isn’t just about building—it’s about breaking things down to make them better. The Deconstruction Podcast dives deep into the untold stories, insider insights, and success strategies that shape the construction industry. Hosted by the founders of Jobtable, we tackle topics that matter most to contractors and entrepreneurs, sharing actionable advice and interviewing industry leaders who’ve paved the way to success. Whether you’re looking to grow your business, spark new ideas, or ...
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Contractor Radio

Jim Johnson - Head Coach

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The goal of Contractor Radio is to give you the contractor a source for the strategies you need to grow you business. Here at ContractorCoachPRO.com we have coached over 300 home services contractors to over 2 Billion dollars in revenue using the Contractor Strategy Blueprint. Your hosts are Jim Johnson the Head Coach at Contractor Coach PRO with over 20 years of experience in contracting and our stellar coaching team. Whether it is Leadership & Culture, Organization, Finance, Accountability ...
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Contracting Simplified

Martin Holsinger

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An online show by contractors for contractors. We bring you the latest Inspiration, Motivation, and Education helping you use today's technology to grow your contracting business with purpose. (NOTE: This show was formerly called: Protractor Podcast)
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Electrical Contracting News

Electrical Contracting News

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The Electrical Contracting News Podcast is hosted by David Kitchener, the Publishing Director of Electrical Contracting News Magazine (ECN) This podcast series will be covering all things electrical contracting - we will be interviewing contractors, suppliers, manufacturers and associations, all designed to help the electrical contractor do their job better. We would love to hear your feedback - please email [email protected] with any comments and topics that you would like to hear ...
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The 7 Deadly Sins of Building a Contractor Business

Karan Dhillon, The Contractors' Coach

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Are you "living in sin" in your contracting business? No, no, not that kind of sin. I'm talking about the kind of "sin" that gets in the way of your ability to be successful in business. A sin of mindset, of the way you think. You see, small-minded thinking will keep your small business small – or kill it outright. On the other hand, if you can master the mindset of success it will become almost impossible for you to fail! The bottom line is that the way you think about your business as a co ...
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The Wealthy Contractor

Brian Kaskavalciyan

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The Wealthy Contractor Podcast shares interviews with home improvement industry insiders, giving you the tools and insights to achieve greater success, wealth, and freedom. Learn more at: TheWealthyContractor.com. Have you ever felt like there’s a secret club of successful contractors, and you’re left outside? Want in? Well, you’ve just found the entry door. In each episode, our host, Brian Kaskavalciyan, pulls back the curtain, revealing the stories, strategies, and secrets that top leaders ...
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Growing up as the son of a successful contractor, Logan experienced firsthand the benefits of a healthy contracting business: less stress, more money, and more time for family. Now Logan runs Contractor Growth Network to help guide you on your journey to create a strong and reliable contracting business for your family. Interested in learning more? Visit contractorgrowthnetwork.com or join our Facebook group, Common Sense Contracting, today.
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The latest electrical industry news is brought to you every week by eFIXX, The Electricians' Channel. We cover everything from new products to business and people news. Get a heads up on what's being released this week on the eFIXX youtube channel.If you have a new product or service you'd like to feature in an upcoming episode please upload the information here 👉 https://www.efixx.co.uk/electrical-news-weekly-press-release
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While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
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Welcome to the self-proclaimed top podcast in the Dirt World (totally made up)! Listen weekly as host Aaron talks Dirt World issues, answers listener questions, and interviews some of our favorite people, from executives to operators we've met along our travels.
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Out of the Hourglass

Nolan Consulting Group

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Out of the Hourglass, presented by Nolan Consulting Group, is here to help Small Business Owners and Contractors alike visualize their goals, develop their team & build sustainable growth. You'll hear from our panel of NCG Coaches on a variety of topics, guest speakers from top industry resources, Business Owners sharing best practices and a focus on strategies across sales, marketing, business planning, human resources and more. We're here to take you "out of the hourglass" and reach YOUR S ...
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The official podcast of BlueTape. Join us for the latest in the construction industry and interviews with experts in construction and fintech. Learn more about financing options for construction businesses, growing your businesses, and much more tips and insightful info. For more information, visit BlueTape.com
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Amtower Off-Center

Federal News Network | Hubbard Radio

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Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.
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The podcast built specifically for construction, home-improvement and contractor business owners ready to take their business to the next level. Hosted by Charlie Bramble, Founder & CEO of Rainmaker Remodel—a full-stack performance growth agency —each episode delivers real-talk insights and unconventional (but proven) strategies to help you grow smarter, faster, and stronger. From marketing tactics to system automations, lead gen, sales strategies, and streamlined operations, it’s all here—p ...
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Contractor Evolution

Breakthrough Academy

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Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
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Navigating the difficulties of running a construction business can be challenging, but you're not alone. "Develop Your Construction Business" brings you bi-weekly insights on best business practices, marketing strategies, operational efficiency, and much more, tailored specifically for construction business owners. Whether you're a general builder, electrician, plumber, or carpenter looking to grow profitably, this podcast is your blueprint for success. Greg Wilkes is an award-winning constr ...
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Profitable Painter Podcast is a rich resource for anyone interested in starting, running, and scaling a professional painting business, offering valuable insights, strategies, and interviews with industry leaders. Through case studies and in-depth discussions, we deliver a vivid picture of the painting industry, with a disclaimer that any financial or tax information is general and not a substitute for professional advice.
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AI-enabled conversations are happening. Are you ready for it? Conversational marketing is the latest addition to effective digital marketing strategies! If you’re wondering how you can best use conversational marketing to scale your sales, this podcast is for you! Conversational Marketing podcasts discuss the latest trends and tactics used for marketing through AI chatbot tools and how they are applicable and used in various industries for lead generation, qualification, and customer support ...
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Welcome to The Brad Leavitt Podcast—your exclusive backstage pass into the complex world of entrepreneurship and business building. Brad is no stranger to the details that bring excellence. He's been recognized twice as one of The Phoenix Titan 100 and has steered his company, AFT Construction, to an impressive spot on the Inc 5000 list of America's fastest-growing and most successful companies. Their projects regularly grace the pages of prestigious publications like Fine Home Building and ...
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The Art of Sales with Art Sobczak

Art Sobczak, cold calling and sales trainer

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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you’ll feel comfortable using, and that get the results you want. You’ll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, pu ...
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Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories fro ...
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Risk Intelligence

Karen Adamsbaum

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Insurance is the necessary evil. We all need it, in some way or another. With 20 years of experience, Karen Adamsbaum will be sharing her knowledge, shedding light on common questions, coverage explanations, as well has conversations with her brokers, clients and business colleagues. Karen’s goal with this podcast is to keep the insurance topic simple and educative.
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Join us at MINT Builders, Where Your Home is Built with Trust. Our passion is to help you Designing and Building Your MINT-Perfect Future through expert planning, design, and construction or remodeling services. Every step of the way, we are dedicated to bringing your vision to life. Our focus is on both interior and exterior remodeling design, and we are committed to providing top-notch service.
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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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Angry Planet

Matthew Gault and Jason Fields

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Conversations about conflict on an angry planet. Created, produced, and hosted by Matthew Gault and Jason Fields 781951 Support this show http://supporter.acast.com/warcollege. Hosted on Acast. See acast.com/privacy for more information.
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This Elite Podcast is designed for Builders and Remodelers to become Business Savvy Entrepreneurs as they evolve from working IN to ON the business. Every Episode focuses on one of the BIG 5 Challenges: Time, Money, Teams, Systems or the Acquisition Machine of Marketing & Sales, along with 10 Reasons why Builders & Remodelers fail to Grow. If you are grappling with mastering any of the BIG 5 or the 10 reasons, you’ll want to tune in. Led by, Randy Stanbury, a two-time #1 Amazon Bestselling A ...
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In this episode, we explore innovative and practical digital marketing strategies specifically tailored for contractors looking to enhance their client outreach without relying on expensive advertising. From optimizing websites and local SEO to effective social media engagement and strategic email follow-ups, these actionable tips will help contrac…
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Send us a text Special Guest: Steve Spence, Managing Director of Project Map It In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals. Steve shares…
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In this episode of Trade Secrets, we tackle one of the most frustrating—and powerful—tools in contractor marketing: Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s chan…
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EPISODE 240: You’ve probably heard this said before: “If you have a home improvement business, you actually have a sales and marketing business.” And if you’re experiencing pain right now with lead gen or your closing percentage or your revenue, that’s the homeowner market reminding you that every time you heard that statement, IT WAS 100% TRUE. So…
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Wanna learn more about our services for contractors: https://www.concreteceo.com/ Have a quick question? Dm me 👇 @itstylerlink Back from Saint Lucia, I dive into a critical issue hurting many concrete businesses: poor crew efficiency. Inspired by Elon Musk's aggressive timelines at SpaceX and Twitter, this episode explores how setting higher expect…
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In an age dominated by digital marketing, this podcast explores why direct mail remains an effective and tangible marketing tool in 2025. With high response rates and a projected market increase, discover strategies to enhance audience targeting, design impactful mailers, and integrate digital efforts. Learn how to optimize campaigns through though…
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Why Community Involvement is the Secret Growth Engine for Home Service Businesses In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance. Discover how the 21 Turkey Salute, food drives, and “Swin…
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In this episode, we explore how truck wraps can transform your fleet into powerful advertising tools, generating thousands of impressions daily at a fraction of the cost of traditional advertising. Discover key design tips, the benefits of consistent branding, and how to leverage technology for targeted outreach, all while ensuring compliance and m…
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This podcast discusses the importance of clear project timelines and live progress tracking in building trust with homeowners. By implementing structured milestones, daily updates, and transparent communication, contractors can significantly reduce client anxiety and enhance satisfaction. The episode explores effective tools and best practices for …
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In this episode, we delve into the critical impact of website load times on contractors' success. From skyrocketing bounce rates and slashed conversion rates to diminished trust and visibility, slow page speeds can significantly drain profits. We discuss practical insights on improving site performance, the importance of Core Web Vitals, and how ev…
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In this episode, we discuss the critical components that every contractor website must include to effectively attract and convert potential clients. From clear messaging and accessible contact information to trust signals and mobile optimization, we outline ten key elements that can elevate your online presence. Join us as we dive into practical ti…
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In this episode, we explore how contractors can adapt their advertising strategies to attract high-value projects in a digital-first era. With homeowners primarily searching online, we discuss the importance of Google Local Services Ads, targeted keywords, and engaging content on social media and YouTube. We also highlight the value of integrating …
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In this episode, we explore the power of Google Local Services Ads (LSAs) for contractors, detailing how these premium ads operate on a pay-per-lead basis to attract local customers effectively. We discuss the setup process, the importance of responding quickly to leads, monitoring performance metrics, and common pitfalls to avoid. With insights on…
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In this episode, we explore how contractors can leverage Facebook’s vast user base for effective marketing. From optimizing your Facebook Page to implementing an organic content strategy and paid advertising campaigns, learn essential tips to engage homeowners, generate leads, and convert interactions into contracts. Discover the importance of prec…
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In this podcast episode, discover a comprehensive 10-step blueprint for effectively marketing your construction business on Instagram. Learn how to leverage the platform's vast user base, optimize your profile, create engaging content, and convert followers into leads—all while building community engagement and staying ahead of industry trends. Tun…
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In this episode, we explore how contractors can leverage Angi's extensive platform to connect with homeowners effectively. From building a standout profile and managing leads to integrating strategies into broader marketing efforts, learn key tactics that can enhance visibility and conversion rates. Discover best practices for responding to leads, …
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Explore how to turn bad reviews into powerful marketing opportunities for your construction business. From building trust through mixed ratings to using the 'ACE' formula for responses, learn actionable strategies to enhance customer satisfaction, boost your brand image, and attract new clientele.By Darren Slaughter
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This week on Amtower Off Center, Kevin Plexico, EVP of Deltek, joins host Mark Amtower for a deep discussion on the current state of government contracting. Topics include: YTD contract activity vs FY 24, and how it has impacted spending The impact on SIs, VARs, small contractors and others Regulatory changes and the future of GWACs The new Deltek …
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In this episode, we explore the importance of a strong contractor logo and present a detailed seven-step blueprint for crafting an effective design. From defining your core message to choosing trustworthy colors and protecting your logo, discover how to create a memorable brand identity that enhances professionalism and recognition in the competiti…
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EPISODE 242: What if scaling your home improvement business didn’t mean working more, but finally doing less? That’s the exact mindset shift Rebecca Ackerly made—and the results have been transformational. With a diverse background in construction, business development, and digital marketing, Rebecca has built a successful career by combining hands…
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Send us a text The authors of the Wiring Regs intervene in the debate about live testing… …an inquest is held into an engineer’s electrocution while live working on a superyacht… …and the trade is asked for help after a spate of solar panel fires across the UK… Welcome to Electrical News Weekly, whether you're listening in the van, on site, or down…
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Summary In this episode of the Coyote Small Business Podcast, host Thomas discusses the importance of mental health for small business owners with expert Jennie Hays. They explore the innovative technique of brainspotting, which helps individuals reframe memories and overcome emotional blocks. Jennie shares her personal journey from being a paramed…
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In this episode, we explore the evolving landscape of cost per lead (CPL) benchmarks for remodelers in 2025, emphasizing the impact of rising costs in advertising channels like Google and Meta. We define what constitutes a lead and provide crucial median CPL figures across various platforms. Listeners will learn effective strategies to optimize lea…
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In this episode, we break down the complexities of construction marketing into manageable steps. From identifying your ideal client to leveraging local SEO and content marketing, we provide actionable insights to enhance your marketing strategies. Learn how to build a user-friendly website, engage on social media, and manage your reputation effecti…
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In this episode, we explore the cost per lead (CPL) benchmarks for remodelers in 2025 across various advertising channels, including Google Ads, Facebook, and more. Learn effective strategies to optimize your ad spend, manage budgets, and improve lead conversion rates through faster follow-ups and targeted messaging.…
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In this episode, we explore a practical one-week plan to enhance your website's speed and efficiency, drawing comparisons to the reliability of a work truck. With actionable tips for optimizing images, cleaning up JavaScript, enabling compression, and more, listeners will learn how to measure and improve their site's performance, ultimately driving…
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In this episode, Darren's AI team explores the evolving landscape of advertising for contractors, emphasizing the shift from traditional marketing to digital strategies. He discusses the effectiveness of Google Local Services Ads, the importance of Search and Display PPC, and the potential of social media and YouTube for engaging homeowners. Slaugh…
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This podcast episode equips solo contractors with practical marketing strategies to maintain steady work without a hefty budget. It covers unique advantages of being a solo contractor, local visibility, simplifying online presence, leveraging customer feedback, and automating marketing efforts. Tune in to discover how to enhance your outreach while…
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Sponsors: • ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account • ◦ Marvin Windows and Doors • ◦ Sub-Zero Wolf Cove Showroom Phoenix Connect with Liz Hartke: https://luminaryleadershipco.com Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube…
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Send us a text In this conversation, Rob Pene interviews Austin Holmes, co-founder of Signal Raptor, a PR agency that aims to make public relations more accessible and efficient. Austin shares insights into his journey from the Navy to the PR industry, the innovative strategies his agency employs, and the importance of community and relationships i…
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Hiring the wrong person will cost you a lot more than just time. It can destroy your team’s culture. I learned the hard way. I once hired a guy who talked a big game… Told me he was a sales killer. Said he made bank at another roofing company. Turns out he barely cleared $20k in commissions… I should’ve fired him. That mistake taught me something H…
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TCF1034: Are You a Lighthouse? In this episode, Tim and Derek dive into what it truly means to be a leader that people want to follow. Using the metaphor of being a lighthouse instead of a tugboat, they explore how consistent, dependable leadership can transform your team, your culture, and ultimately, your success in business. In this episode Tim …
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Send us a text In this episode, host Daniel Honan, CPA and former painting business owner, sits down with Knut Olsen, the owner of Cascade Ridge Painting in Washington. Knut shares his incredible journey from working a "boring desk job" to building a thriving painting business that’s on track to hit $600,000 in revenue this year, all in just four y…
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Are you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment. 🔍 What You’ll Learn in This Webinar: What …
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In this episode of The Building Freedom Podcast, Randy Stanbury sits down with custom builder Josh McMahon to unpack the key challenges that keep builders stuck—and how to overcome them. They talk about lead generation, pricing for real profit, building a reliable team, and making the shift from technician to entrepreneur. Josh shares how he launch…
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Our June Rainmaker for Contractors training is packed with real-world insights to help you get more leads and make the most of your Google Ads budget. 🎯 Here’s what we covered: ✅ The 7-point checklist for Google Ads success ✅ How to track every single lead with conversion tracking ✅ Why granular ad groups and landing pages make all the difference ✅…
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In this eye-opening episode, the hosts dive into the everyday inefficiencies slowing down contractors—outdated workflows, clunky manual processes, and the fear of switching to better tools. They share hard-earned lessons from the trenches and highlight how simple construction software can save time, money, and headaches. The conversation then takes…
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Summer is here, and we're diving into exciting vacation plans, family events, growing teams, and new business growth strategies! Time Stamps 00:37 - Episode Intro 02:15 - Summer Plans and Family Events 03:55 - Executive Assistant and Business Growth 08:24 - Leveraging AI in Business 13:29 - Demandast Plans 13:52 - Martin's Business Goals 15:31 - Ca…
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Sy founded Sy-Con Excavation and Utilities with his wife, Sara, in 2016. Nowadays, they perform all sorts of utility and site work for large projects around Northern Arkansas. Sy’s also the host of the Blue Collar Business Podcast and shares his excavation journey weekly on YouTube. Check out both channels below! https://www.bluecollarbusinesspodca…
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In this episode, Tom shares the simple yet powerful daily habits that have helped him win more in life and business. Forget the trendy 3 a.m. routines, Tom keeps it real with a straightforward framework that every contractor can apply immediately. From physical movement to staying focused on your goals, Tom introduces the “F.W. Day” formula that al…
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