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In this conversation, Rob Pene interviews Austin Holmes, co-founder of Signal Raptor, a PR agency that aims to make public relations more accessible and efficient.

Austin shares insights into his journey from the Navy to the PR industry, the innovative strategies his agency employs, and the importance of community and relationships in building a successful brand. The discussion also covers the role of podcasts in PR and the upcoming launch of their new software, Raptor, designed to streamline PR efforts for clients.
Takeaways

• Austin Holmes transitioned from Navy special operations to PR.
• Signal Raptor aims to decentralize PR and make it accessible.
• The agency focuses on delivering 80% of results for 20% of the cost.
• Building relationships is key to successful PR campaigns.
• Consistency in media opportunities leads to bigger placements.
• Podcasts are becoming a significant part of PR strategies.
• Community interaction enhances brand development.
• The agency has a strong referral-based business model.
• Raptor software is set to launch soon, enhancing PR efforts.
• Austin emphasizes the importance of results in PR.

Contact Information

Austin Holmes

• Social Media: @AAustinHolmes (all platforms)
• Full Name: Alexander Austin Holmes

Signal Raptor

• Website: signalraptor.com
• Social Media: @signal.raptor
• Phone: 1-855-RAPTOR (phone number available on website) / (904) 318-2309

Related Companies

• Publicity for Good: Traditional PR agency
• The DeSantis Group: Parent company

"If you want to build your brand and your community, come check us out and join the pack." - Austin Holmes

Ready to get 80% of traditional PR results for 20% of the cost? Visit Signal Raptor and see how they're revolutionizing media placement for entrepreneurs and business owners.